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Contenido proporcionado por Matt Coffy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Matt Coffy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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121. NEW Profit Engines Programs and Commuinity
Manage episode 243120145 series 1221186
Contenido proporcionado por Matt Coffy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Matt Coffy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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171 episodios
Manage episode 243120145 series 1221186
Contenido proporcionado por Matt Coffy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Matt Coffy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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171 episodios
Todos los episodios
×Summary In this conversation, Matt Coffy and Adam Luckey explore the journey of transitioning from an agency model to coaching and consulting. They discuss the importance of finding fulfillment in work, overcoming imposter syndrome, and validating coaching offers. Adam shares his experiences in launching group coaching and the sales process involved, emphasizing the significance of enjoyability and sustainability in building a successful coaching business. In this conversation, Adam Luckey discusses the importance of creating engaging lead magnets, understanding audience outcomes, and transitioning from free to paid offers. He emphasizes the significance of storytelling in marketing and the dynamics of finding a niche. Adam shares insights on the Automated Community System and how to effectively engage with an audience while highlighting the need for action in showcasing success. Takeaways Helping online creators is a fulfilling business model. Enjoyability in work leads to sustainability. Profit and fulfillment can coexist in business. Transitioning from agency work to coaching can be daunting. Imposter syndrome is common when starting something new. Validating your coaching offer is crucial for success. Confidence in your skills can help overcome self-doubt. Launching a lower ticket offer can create momentum. Sales calls can be avoided with effective onboarding processes. Building a community is essential for coaching success. Creating a lead magnet is essential for attracting your audience. Understanding your audience's desired outcomes is crucial for success. Transitioning from free offers to paid products can enhance perceived value. The Automated Community System helps streamline lead generation. Niche marketing can be about unique mechanisms rather than just industry. Your personal story can attract like-minded individuals to your brand. Taking action is key to breaking out of analysis paralysis. People are looking for solutions, not just information. Engaging with a variety of clients can enrich your experience. Your vibe and personality can significantly influence your audience's connection.…
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1 170 - How You Can Make $35K in One Month While Producing 1,044 Pieces of Content. Here’s What Works! 14:53
Summary In this conversation, Matt Coffy outlines his goals and reflections for 2025 under the mantra 'Living Louder.' He discusses his aspirations in music, financial targets, content creation, networking, coaching, and family activities. Each area is evaluated with scores, providing insights into his progress and areas for improvement. The overarching theme is personal growth and accountability as he aims to inspire others to pursue their own goals. Takeaways Matt Coffey is focused on personal growth in 2025. He aims to improve his musical skills through dedicated practice. Financially, he targets $50,000 in revenue as a goal. Content creation is a priority, with over 1,000 pieces produced. Health and fitness are important, but holiday travel impacted his routine. Original music production is underway with an EP planned. Networking and booking shows are areas needing improvement. A book is in production, showcasing his experiences and insights. Coaching is essential for his growth, with plans to hire new coaches. Family activities are being prioritized, with trips planned for the year.…
SUMMARY: In this episode, Matt Coffy sits down with Clay Lawrence to talk about how he helps local businesses make money using Google reviews. Clay shares his journey in digital marketing, his customer acquisition strategies, and why confidence and persistence are key to success. He also breaks down how reviews act as business insurance, the challenges of upselling, and how to educate customers on their value. Plus, he dives into referral programs, affiliate marketing, and the huge opportunities for young entrepreneurs in the industry. Don’t miss these game-changing insights! Takeaways I charge local business owners to help them get Google reviews. My average monthly revenue per client is about $180. I don't worry about grocery shopping anymore; I can afford it now. Building confidence takes time and experience in the field. Focusing on one niche can lead to better results. I started my journey in digital marketing at a young age. Local outreach helped me build trust with clients. Referrals account for over half of my clients. Emphasizing service over software increases perceived value. Persistence is key to overcoming initial rejections. Personalized images can significantly increase review conversion rates. Many business owners are unaware of the importance of reviews. Reviews can help businesses rank higher on Google. Some entrepreneurs are content with their current business state and resist change. Offering free months of service can incentivize referrals. Affiliate relationships can be challenging to manage effectively. Young entrepreneurs have unique opportunities in the marketing space. Hands-on experience is crucial for understanding business operations. Focusing on one-on-one interactions can lead to better insights. Continuous learning and adaptation are key to business success.…
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1 168 - How to Build a Community Funnel That Books 107 Calls a Month and Generates $800K in Two Years! 22:11
SUMMARY In this conversation, Matt Coffy and Ron Medlin delve into the dynamics of building and monetizing online communities. They discuss transitioning from Facebook groups to the School platform, the significance of crafting an irresistible lead magnet, and the challenges of fostering community engagement. The conversation also highlights effective course structures, operational optimization, and success stories that showcase the potential of well-managed online communities. TAKEAWAYS If you've got the right lead magnet, the right kind of content that people actually want. Free community is really just a funnel. We used to teach the Facebook group funnel model. I moved all my courses over to School. The free community is really just a funnel. We want to create demand for our high ticket product. I can just really coach in my paid community. It's not as much work as you would think. Most people just won't take action. Pretty much anybody can grow a community.…
Summary In this conversation, Matt Coffy outlines his goals for 2025, emphasizing the importance of setting clear objectives, crafting a personal mantra, and pursuing financial freedom. He discusses the significance of building a cohesive personal brand, creating original music, and enhancing performance skills. Additionally, he highlights the value of strengthening relationships and planning meaningful family connections, all under the overarching theme of living a life worth living. Takeaways Achieving $50,000 in monthly revenue is a key goal. A personal mantra can guide your actions and mindset. Financial freedom is attainable through diverse income streams. Building a personal brand is essential in today's digital age. Creating original music requires dedication and collaboration. Strengthening friendships enhances personal and professional growth. Showmanship can be improved by tackling challenging material. Family connections are vital for a fulfilling life.…
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1 166 - How to Turn Quick Wins Into $250K Monthly Revenue: The Strategy Behind Scorecard Marketing 21:16
Summary In this conversation, Matt Coffy and guest Maxwell Nee dive into entrepreneurship, focusing on strategies for building shareholder value, implementing innovative revenue-sharing models, and managing investment risks. They explore how to effectively navigate the evolving business landscape by emphasizing scalability, recurring revenue, and lead generation as critical drivers of growth. The duo also highlights the unique challenges and rewards of expanding into new markets, sharing actionable insights from their own entrepreneurial experiences. This engaging discussion with Matt Coffy and Maxwell Nee provides practical insights on scaling businesses, managing risks, and creating value-driven partnerships. Whether you're an entrepreneur or a consultant, this episode offers valuable strategies to elevate your game. Takeaways Ideal Client Profile: Clients generating around $5 million annually are ideal for significant impact. Building Shareholder Value: Prioritizing shareholder value over short-term cash flow ensures long-term success. Recurring Revenue: Essential for maintaining sustainable, predictable growth. Scalability Matters: Scalable business models enable exponential growth. Investment Risk: Investing poses higher risks compared to consulting services. Clear Contracts: Contracts should define vesting periods to avoid disputes over equity. Revenue Sharing: Aligns incentives between parties, fostering long-term collaboration. Quick Wins: Achieving early wins helps gauge a business’s potential. Holistic Consulting: A well-rounded approach is key to delivering effective consulting results. Lead Generation Innovation: Creative lead generation strategies can significantly accelerate growth.…
Summary In this conversation, Matt Coffy and Mark Helton discuss the importance of maximizing sales productivity through effective lead conversion strategies. They explore the capabilities of Hot Prospector, a sales automation tool designed to help agents manage leads efficiently. The discussion highlights the significance of speed to lead, the integration of AI in sales processes, and the optimization of call center operations. They also delve into various business models for agencies, emphasizing the need for simplicity and effective client engagement. The conversation concludes with insights on measuring sales performance and the potential for agencies to enhance their service offerings. Takeaways Salespeople are motivated by commission and productivity. There is a significant opportunity in call center strategies. Hot Prospector helps agents manage inbound leads effectively. Speed to lead is crucial for converting leads into sales. AI can enhance the efficiency of sales processes. Agencies need to simplify their offerings for clients. Measuring performance is key to improving sales outcomes. Clients want solutions that save them time and effort. Effective communication is essential for client engagement. Business models should align with the value provided to clients.…
Summary In this conversation, Matt Coffy and Frankie Fihn discuss the evolution of monetizing audiences, sharing actionable strategies for building followings and creating profitable ventures. Frankie highlights how anyone with a phone can build an audience and explores his approach to finding underutilized assets and crafting unique offers that drive profit. Matt shares real-life examples of transactional strategies and emphasizes the power of direct mail marketing. Together, they underscore the importance of building communities, leveraging mastermind groups, and understanding audience dynamics for business growth. The discussion also delves into the unique approach of the Wolfpack mastermind, which emphasizes a phoneless strategy and community support. Frankie shares insights on creating passive income through digital assets, outlining the potential for recurring revenue in digital marketing. Key Takeaways: Anyone with a phone can build a following. Frankie Fihn has found innovative ways to monetize audiences in a fun and profitable manner. Digital assets can create streams of passive income. Underutilized audiences represent untapped profit potential. Unique offers and direct mail marketing can drive higher engagement and sales. Building and engaging with communities enhances monetization strategies. The Wolfpack mastermind fosters collaboration and support, offering a distinctive phoneless approach. Understanding and prioritizing audience needs is essential for growth. Leveraging existing networks and digital tools simplifies processes and creates opportunities for recurring revenue.…
Summary In this conversation, Matt Coffy and Eddy Miranda delve into the intricacies of building and monetizing online communities, particularly for high-ticket coaches and educators. They explore the journey of starting from scratch, emphasizing the importance of nurturing relationships with potential customers. The discussion touches on diverse monetization strategies, platform selection, and the critical role of consistency in content creation. Matt and Eddy share actionable insights, including success stories of transitioning from high-ticket to low-ticket offers to engage and retain customers. They highlight how gamification can boost engagement and filter out non-engaged members, and they discuss leveraging platforms like Go High Level and School to build thriving communities. Takeaways: Many successful community builders start from zero, focusing on nurturing their audience. Low-ticket offers can be an effective gateway to high-ticket sales. Engagement is essential; gamification can help maintain an active and engaged community. Each social media platform attracts a unique audience—platform selection matters. A clear message and consistent content are foundational to building a community. Transitioning to a low-ticket model often leads to higher engagement and retention. Content creation consistency is key to audience growth. Hybrid models can be effective for starting communities from scratch. The quality of community members significantly impacts overall success. Platforms like Go High Level and School provide excellent tools for community building.…
Summary In this conversation, Matt Coffy and Kip Hernandez discuss the critical importance of systematization in business, emphasizing how businesses can struggle without proper systems in place. He explores the challenges of managing workflows, the impact of technology shifts, and the significance of optimizing customer journeys. The discussion also highlights the potential of AI in personalizing customer engagement and the necessity of identifying the right customers for effective marketing. Furthermore, the conversation delves into the role of education in driving business growth and the differences between consulting and performance-based relationships. Finally, it touches on the future of business partnerships and innovative revenue models. Takeaways Systematization is crucial for business scalability. Businesses often get stuck in repetitive tasks. Letting go of control can lead to better outcomes. Technology shifts can significantly impact business growth. Understanding the customer journey is essential for success. AI can personalize customer interactions effectively. Identifying the right customers is key to marketing success. Education plays a vital role in business growth. Consulting relationships differ from performance-based ones. Innovative revenue models can enhance business sustainability.…
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1 161 - How We Turned $15K/Mo to $75K/Mo Profit for Client: 6-Month Business Transformation You Can Do Too! 28:46
SummaryIn this engaging conversation, Matt Coffy and Dr. Jones explore the transformative journey of a business moving from struggling with profitability to achieving significant growth. They delve into leveraging technology, crafting effective sales strategies, and building authority in the market as critical components for success. The discussion highlights the use of AI to enhance efficiency and customer interactions, as well as the pivotal role of mentorship and community-building in creating sustainable business models. Matt and Dr. Jones share actionable insights and strategies, drawing from real-world examples to inspire listeners to embrace innovation and continuous learning on their path to business success. Takeaways The journey to profitability can happen quickly with the right strategies. Leveraging technology is crucial for serving more clients effectively. Effective sales strategies can significantly boost revenue. Building authority in your market enhances your credibility. AI streamlines operations and improves customer interactions. Creating a community fosters long-term customer relationships. Scaling operations requires a solid internal architecture. Mentorship plays a vital role in overcoming business challenges. Understanding your market positioning is essential for growth. Continuous adaptation and learning sustain success over time.…
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1 160 - How We Scale to 1,000 Posts a Month—Discover the Simple System, Tools, and Playbook That Work! 25:03
Summary In this conversation, Matt Coffy and Aaron Thomas discuss effective strategies for building brands and improving business operations through automation and AI. They share insights on transforming a struggling business into a profitable one by leveraging Go High Level, automating workflows, and creating custom solutions tailored to the client's needs. The discussion emphasizes the importance of freeing up time for business owners to focus on growth and community engagement. Takeaways The transition from inferior platforms to Go High Level can significantly improve business operations. Automating landing pages and workflows saves time and enhances customer engagement. AI can be integrated into business processes to streamline operations and improve efficiency. Custom solutions can address unique business needs and enhance productivity. Business owners should focus on high-value tasks rather than getting bogged down in minutiae. Effective tracking of leads and conversions is crucial for optimizing marketing strategies. Creating a subscription-based community can drive revenue and engagement. Automation allows for better follow-up with leads, increasing conversion rates. Building a custom dashboard can provide valuable insights into business performance. Community building is essential for long-term business success.…
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1 159 - From $0 to $20K/Month: Discover the Community Secrets Coaches Use to Thrive–& How You Can Do It Too! 1:10:38
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Summary In this insightful conversation, Matt Coffy and Eddy Miranda discuss Matt's transition from running a successful agency to exploring new business ventures, including affiliate marketing, consulting, and SaaS. They reflect on the process of selling a business, lessons learned along the way, and the importance of building a legacy. The dialogue explores challenges in agency life, the value of networking, and the pursuit of meaningful contributions to the community. The conversation also touches on Matt’s journey in music, emphasizing the integration of education and entertainment in events. Both Matt and Eddy provide actionable insights on effective time management, personal growth strategies, and leveraging connections to achieve success in both personal and professional endeavors. Takeaways The importance of having a clear goal when selling a business. Valuable lessons can be drawn from experiences, even when outcomes are unexpected. Achieving a clean exit is a critical consideration in business sales. Building a new business model requires adaptability and innovation. Legacy and impact are powerful motivators for entrepreneurs. Networking with industry leaders offers invaluable insights. Agency life can be demanding and may lead to burnout. Exploring new opportunities in SaaS, coaching, and affiliate marketing can be rewarding. Creating a lasting legacy involves making meaningful contributions and tangible works. Combining education and entertainment leads to engaging and impactful events. Effective time management is essential for personal growth and goal achievement. Networking and fostering connections open doors to valuable opportunities. Local events enhance community engagement and create accessible learning experiences. Understanding the human condition is crucial for making meaningful business impacts. Personal growth requires self-awareness and reflection on one's actions. A supportive environment helps entrepreneurs thrive and overcome challenges. The hustle culture is shifting towards balance and fulfillment in life. Sharing stories and experiences provides valuable lessons for others.…
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1 158 - This AI Bot Works 24/7—And Saves Businesses Thousands! | Insights with Matt Coffy & Kip Hernandez 24:05
Summary In this conversation, Matt Coffy and Kip Hernandez discusses the critical role of AI in modern business, emphasizing the need for companies to implement AI solutions to stay competitive. He highlights the importance of training AI systems to function effectively, particularly in managing leads and customer interactions. The discussion covers the benefits of AI assistants, the necessity of filtering leads, and the potential for AI to enhance engagement through multi-channel communication. The conversation concludes with insights into the future of AI in customer service and the significant impact it can have on revenue generation. Takeaways AI is essential for businesses to remain competitive. Training AI is crucial for optimal performance. AI assistants can manage leads effectively. Real-time engagement is key to customer satisfaction. Filtering leads helps in qualifying prospects. AI can operate across multiple channels seamlessly. Automation can enhance follow-up processes. AI can remember customer interactions for future engagement. Businesses can see a significant increase in conversions with AI. The future of AI in customer service is promising.…
Summary In this engaging conversation, Matt Deseno shares his optimistic outlook on life and business, emphasizing the importance of simplicity and enjoyment in the entrepreneurial journey. He discusses the evolving landscape of marketing, the impact of regulation, and the significance of consumer sentiment in shaping business strategies. Deseno highlights the opportunities within the SaaS and affiliate spaces, advocating for perseverance and consistency as key drivers of success. He also explores the power of leveraging existing audiences for growth and the importance of personal growth in entrepreneurship. Takeaways: Matt Deseno embodies an optimistic mindset, focusing on positivity. Simplicity in business can lead to greater satisfaction and joy. The marketing landscape is constantly evolving with innovation and regulation. Consumer sentiment is shifting, creating opportunities for high-end and low-end markets. Perseverance is crucial for long-term success in business. Finding freedom in consistency is essential for growth. Leveraging existing audiences can dramatically accelerate business growth. Building relationships is key to unlocking new opportunities. Personal growth is a vital aspect of the entrepreneurial journey. The importance of positioning and understanding your target market.…
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