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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
J2O Ep.73 F!#$ Episode 72
Manage episode 240469975 series 1291707
Contenido proporcionado por J2O (Just Our Opinion) Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente J2O (Just Our Opinion) Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
IN this episode we get into the Citygirl/ HotGirl summer and what it represents. Breakdown all the new music that was released. And we cover a lot more so hold on its about to be a wild ride.
105 episodios
Manage episode 240469975 series 1291707
Contenido proporcionado por J2O (Just Our Opinion) Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente J2O (Just Our Opinion) Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
IN this episode we get into the Citygirl/ HotGirl summer and what it represents. Breakdown all the new music that was released. And we cover a lot more so hold on its about to be a wild ride.
105 episodios
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×Due to an act of God we apologize for the delay but this was definitely worth the wait. We covered an eventful week for the fellas. Talking concerts, sports, and trips recently taken. Briefly discussed Drakes album. Then get in to artist progression and growth. So come kick it with the only opinions that matter.…
In this installment we talk about The Love Album: Off the grid… We talk about Diddy’s new album. Did it meet or exceed our expectations. Did he restore the feeling or did it ever leave. We speak on rapper’s that we think that can’t rap but made it and what about them or their music that keeps them thriving in this industry Follow us ,Subscribe and Push that like button as well @J2Opodcast on ig And you can listen to our current play list as well on spotify https://spotify.link/nJv4O45QjDb…
In Today’s Episode we talk Charleston White, Also we dive into the modern day Woman and Man and their short comings, & where we give you only opinion that matters…. We’ve got a playlist loaded up from the podcast as well on spotify check it out ……… https://open.spotify.com/playlist/4tL...
In this one we talking black excellence. We give our good bad and ugly is the bet awards. Deliver our audio "I told you so’s" regarding Killer Mikes album “Michael”. Discuss some new music and a lot more.So join us as we share the only opinions that matter.
In this episode we ask the questions to the ladies. If your Gay best friend means so much to you why would you use his lifestyle to insult a straight man. Then we question the legitimacy of Johnathan Majors and Megan Goods relationship. Is it passion or is it a play? We talk sports, new music, and more. So join the only opinions that matter in this audio adventure.…
In this episode, we discuss Jonathan Majors and his trouble in paradise. Is he suffering the consequences of his actions or accusations. Talk about the recent string of racially motivated shootings. Discuss the NBA playoffs. Then get into some new music stand out albums and a lot more So join us with the only opinion that really matters.…
Will Smith, Chris Rock & Marlon Wayans, Other Current Events and Ticket Sales on this Episode
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1 J2O Ep. 104 #Canceled 1:22:43
1:22:43
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J2O Ep. 104 #Canceled JOIN @GreatnessisEZ @Chefflyy @IIISTAXXX @6and9 for high value conversion. @6and9 bask in the accuracy of his NBA Finals predictions. Then we get into the one and only Kanye West and his sold out listening session. This leads us to Question what the hell is really canceled. What it takes to actually to be canceled and how long does it last. We talk about Billboards top producers of the 21st century. Then we Cancels ourselves several times (accidentally on purpose). Discuss the USA Basketball teams Struggle in the Olympics. The fellas question how black athletes may actually feel representing the USA. Talk about Da Baby rolling load statements and Lil Nas X new Video and so much more. So join @GreatnessisEZ @Chefflyy @6nine9 and @IIISTAXXX For the only Opinions that matter.…
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1 J2O Ep. 103 N***** In Paris 1:14:53
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J2O Ep. 103 N***** In Paris JOIN @GreatnessisEZ @Chefflyy @IIISTAXXX @6and9 for high value conversion. This one starts with Ez making a confession to the world. The fellas talk about Bill Cosby release. Get into the NBA Finals and predictions. Get into theAdventures of “Le’ Bebe’” and James Harden and So much more. So join @GreatnessisEZ @Chefflyy @6nine9 for the only Opinions that matter.…
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1 J2O Ep. 102 A Lil Sraightenin 1:24:37
1:24:37
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J2O Ep. 102 A Lil Sraightenin JOIN @GreatnessisEZ @Chefflyy @IIISTAXXX @6and9 for high value conversion. In this one we get straight to it and talk the playoffs and address some of our previous predictions. Then we talk about the Greatest Verzuz of all time. Also the the fellas get in to their Movie bag. We Recap the Fight and BET Awards. Get into the changes coming to OnlyFans and so much more. So join @GreatnessisEZ @Chefflyy @6nine9 for the only Opinions that matter.…
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1 J2O Ep. 101 Who Want Smoke 1:01:38
1:01:38
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J2O Ep. 101 Who Want Smoke JOIN @GreatnessisEZ @Chefflyy @IIISTAXXX @6and9 for high value conversion. We start by talking about the rise in violence in Atlanta. Talk abputhow people are moving as we open. Then get into the NBA Playoffs. Recap the Mayweather vs. Paul, and guess what player brings a backup to the date. Then the fellas close with the upcoming Verzus. So join @GreatnessisEZ @Chefflyy @6nine9 for the only Opinions that matter.…
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1 J2O Ep. 100 Hey Auntie….. 1:01:50
1:01:50
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J2O Ep. 100 Hey Auntie….. JOIN @GreatnessisEZ @Chefflyy @IIISTAXXX @6and9 for high value conversion. Today the fellas are down one as IIISTAXXX is on and adventure. We start with a recap of the holiday weekend and how we’re moving as the world reopens. Get into the lady who made the statement that the young lady saying some of you ladies are gonna have to share men since it’s a shortage of good men. Then go to Auntie Monique addressing the rising Bonnet Crises. And So Much More. So join @GreatnessisEZ @Chefflyy @6nine9 for the only Opinions that matter.…
This description is going to be short and to the point. First we share our thoughts on getting the Vaccination. Then the fellas share a few Epic vacation stories. So join @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter.
We start this one talking about the Oscar win for the short film “Two Distant Strangers”. Then get into the new Michal B Jordan movie based on the Novel by Tom Clancy, “Without Remorse”. The guys also share their feelings on the “America's Not Racist” statements being made. We talk about Dj Khalid’s new album and the Jay-Z and song “Sorry Not Sorry”. And the fellas finish with a draft break down and the Arron Rogers situation. So join @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter.…
J2O Ep. 97 F**k “THEM” In this episode the fellas discuss the “Dating Application”. The Pro’s and Con’s of using one. Would you fill out one? Then we get into the new series “Them” and short film “Two Distant Strangers”. That lead us to discuss the monetization of the black plight. And ask the question ,“Are these the new forms of blaxploitation films and shows?”. So join @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter.…
J2O Ep. 96 Is the Pandemic Ova First we ask the million dollar question “Is the pandemic over?”. Being here in Atlanta it has truly been a one of a kind experience to say the least. Then we talk about the Dereck Chauvin Trail and share our thoughts on what we have seen so far. And the fellas go in depth on Atlanta Gov. Kemp’s new Voter (Suppression) bill. We close on New York’s new Marijuana legislation.…
J2O Ep. 95 The Big 3 We start this one recapping the Verzuz between Earth, Wind, and Fire and The Isley Brothers Hosted by Steve Harvey. Talk about what it meant for the Culture. Give an update on the Quavo and Saweetie debacle. Touch on the new Tina Turner Doc. Then we get into our rating women clinic brought to you by Kevin Samuels. Discuss how he’s winning running the the greatest hustles ever and we unveil The Big 3. Then we close on DMX and what he means to us and music. So join @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter.…
A continuation of the conversation we were having on the previous episode. We speak on the disparities between the women’s and men’s college basketball facilities for the tournament. Lightly discussion a woman’s real the threat fake feminism. Get into their other possible threats Deshaun Watson and T.I.. So join @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter.…
Of course We lead off with the break up between Saweetie and Quavo. Try to understand Her break up roll out on her ex-boyfriend Justin Combs (Executive Producer) new show. Then we get into the Grammys. We talk the highs and lows Snubs and paying what’s due. Then we get serious and spear on the shooting in Atlanta and our feelings on everything encompasses the tragedy. How we as black people feel in this moment. So join @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter.…
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1 J2O Ep. 92 Who’s performing at your funeral? 1:02:22
1:02:22
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We start this on with a a tweet From a guy who got crucified for saying he didn’t want a materialistic woman. Discuss if Keyshia Ka’Oir’s outfit for All-star weekend is an exhibitionist disorder, post baby flex, or is she just selling waste trainers. We answer the question,”Are you letting you lady go out like that?”. Try to Figure out Why do we only see Tyler Perry as Madea even though so many other actors have dressed up as women. And Spoiler Alert we talking Coming 2 America and American Skin but you shoulda seen it by now. And we end on what 3 people are performing at your funeral. So join @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter.…
JOIN @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for the only Opinions that matter. We open the show with new music from the new Dynamic Duo SilkSonic. Get into Drake and the Scary Hours 2. How Long can an artist get away with doing the same thing. Then we talk “Cancel Culture” in our childhood cartoons. The fellas close on a recap of AllStar Weekend in Atlanta.…
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1 J2O Ep. 90 Adjustable 7 1:07:38
1:07:38
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JOIN @GreatnessisEZ @Chefflyy @IIISTAXXX @6nine9 for high value conversion. Today the fellas give a critical breakdown of what we have learned from women doing #Bussit and #Silhouette challenges. We get into the exchange between Cam Newton and the young man at youth train camp. Parenting vs Social Media. Lil Boosie comments on Lori Harvey led us to question “How did people conclude she was hoe?”. Opinions with No Facts. Whats makes a SIMP? Welcome to ATLANTA we’re OPEN and if your car is locked we’ll OPEN that too. Then we Close on “WHY YOU MAD AT KEVIN SAMUELS??”.…
What it do people. In this one we are back and filling you guys in on where the hell we been. Then we get into Clubhouse Cappin. Try to understand how people become the voice of the city? And as usual give you the only Opinions that Matter. So just press Play!!!!
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1 J2O Podcast Ep. 88 Its A CELEBRATION!!! 1:01:21
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In this episode we are talking about the Presidential debates and current events. Then the misconceptions of being submissive in a relationship. The talk new music. So press play and listen to the only opinions that matter.
In this episode we talk New Music, New Verzuz, and New News.
in this episode we talk Verzuz , Politics, New music, and begin our discussion for greatest producers of all time
In this episode the fellas talk politics, WAP, and the mysterious change shortage.
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1 J2O x Live from Da Porch :Sunday Brunch 2:01:35
2:01:35
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In this Crossover event we cover it all from Changing the system or creating our own. We speak on education and funding problems and so much more!!!
We Getting straight to the point discussing perception and perspective in all thats going on in the world. Talk Dave Chappelle, J. Cole, and Lil Baby.
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1 J2O Ep. 82 Im Tired 1:25:12
1:25:12
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We are joined by friend of the show L.T. on this one. We talk about the GOAT of Verzuz battles and the other ones. Then we talk THEM Vs. US.
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