It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#6 Mark Ralea – Managing Director Stylebop
MP3•Episodio en casa
Manage episode 215580956 series 1937216
Contenido proporcionado por CrossEngage. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CrossEngage o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark Ralea. While he first worked on building up and destroying gaming communities, he then moved to the beauty box supplier Glossybox. There, as CMO, he was responsible for an entirely different target group, but in the end the same task definition. Whether it is about gamers or regarding a subscription model for beauty products, the special relationship to the community plays a decisive role. After his promotion to managing director and ultimately the sale of Glossybox, he now runs the traditional family business Stylebop, the largest online shop for designer fashion in Germany. www.crossengage.io/podcast-6-mark-ralea/
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12 episodios
MP3•Episodio en casa
Manage episode 215580956 series 1937216
Contenido proporcionado por CrossEngage. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CrossEngage o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark Ralea. While he first worked on building up and destroying gaming communities, he then moved to the beauty box supplier Glossybox. There, as CMO, he was responsible for an entirely different target group, but in the end the same task definition. Whether it is about gamers or regarding a subscription model for beauty products, the special relationship to the community plays a decisive role. After his promotion to managing director and ultimately the sale of Glossybox, he now runs the traditional family business Stylebop, the largest online shop for designer fashion in Germany. www.crossengage.io/podcast-6-mark-ralea/
…
continue reading
12 episodios
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