Contenido proporcionado por Shelf Impactors™ and Blue Nectar Design. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Shelf Impactors™ and Blue Nectar Design o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !
¡Desconecta con la aplicación Player FM !
#008 Shelf Impactors™ Free From Category
Manage episode 206014534 series 1345573
Contenido proporcionado por Shelf Impactors™ and Blue Nectar Design. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Shelf Impactors™ and Blue Nectar Design o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Shelf Impactors™ Episode Number 8 - The Free From Category in food packaging design It seems there are so many diets out there helping to sculpt the health food market landscape. With the massive growth in the Free-From category in the last 5 years or so, we have to wonder what is coming next to shake up the market in this area. Non packaged or reduced packaged foods are definitely becoming more prevalent but what next for the Free-From sector? In this episode, alongside my good friend Lisa Hastings, a fellow brand and packaging designer, we discuss the areas helping to craft this growing category in our grocery stores today and where it might be heading... Lisa Hastings: Twitter - @Shoebox20 WeChat - @Creativeshoebox LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey
…
continue reading
51 episodios
Manage episode 206014534 series 1345573
Contenido proporcionado por Shelf Impactors™ and Blue Nectar Design. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Shelf Impactors™ and Blue Nectar Design o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Shelf Impactors™ Episode Number 8 - The Free From Category in food packaging design It seems there are so many diets out there helping to sculpt the health food market landscape. With the massive growth in the Free-From category in the last 5 years or so, we have to wonder what is coming next to shake up the market in this area. Non packaged or reduced packaged foods are definitely becoming more prevalent but what next for the Free-From sector? In this episode, alongside my good friend Lisa Hastings, a fellow brand and packaging designer, we discuss the areas helping to craft this growing category in our grocery stores today and where it might be heading... Lisa Hastings: Twitter - @Shoebox20 WeChat - @Creativeshoebox LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey
…
continue reading
51 episodios
Todos los episodios
×#S3E16 Shelf Impactors™ Guest Episode - Anneli Hansson with Lisa Hastings Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy. KEY AREAS OF DISCUSSION: 1. HOW DID ANNELI GET INTO BRAND STRATEGY 2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER. --------------------------------- Anneli Hansson: Website - wwww.annelihansson.com Email - hello@annelihansson.com Twitter: @annelihansson74 Instagram: @theannelihansson LinkedIn: @theannelihansson --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey…
#S3E15 Shelf Impactors™ 'Wanna be a Freelancer?' with Mark Grey and Lisa Hastings. SO YOU'RE THINKING ABOUT TURNING FREELANCE? Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 1. WHAT IS A FREELANCER? - What does it the term mean to Mark and Lisa? 2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS - Mark and Lisa share their experiences of the world of Freelancers 3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK - Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach 4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE? - How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely 5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E14 Shelf Impactors™ Guest Episode - Chris Do with Lisa Hastings Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around: KEY AREAS OF DISCUSSION: 1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE? 2. BEING VULNERABLE Is being vulnerable essential in todays world to connect with people better? Can we be too vulnerable? 3. BEING AUTHENTIC Lisa and Chris discuss what it means to be authentic --------------------------------- Chris Do: Website - www.thefutur.com Email - hello@thefutur.com --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey…
#S3E13 Shelf Impactors™ 'Chat GPT - Where are we going?' with Mark Grey and Lisa Hastings. CHAT GPT What is it? What have we tried? What is it good for? Will it remove the role of writers, researchers? Smart answer no - it is just a tool. 1. HAVE WE ADOPTED CHAT GPT YET? - Are we seeing a place for it in the creative tool box - How are we using it right now? 2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD - As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's' - For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to! 3. CHAT GPT EXAMPLES - Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform. --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E12 Shelf Impactors™ 'Creative Culture Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. CULTURE TRENDS Shelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture. 1. NEW REALITIES… - The rise of Meta - how credible will this space become? - Will we all be living in a Meta world soon - as tech immersion advances we see this new phase of 'phygital' - physical meets digital. 2. CREATOR COMMUNITIES - Creatives are ever curious, how does this trend play out and amplify our need for more, replacing consumption for regeneration 3. CLIMATE OPTIMISM - The way we source information and entertainment is changing, with subscription packages, opt in or out services, everyone is now a potential creator? Even AI - Midjourney, Dalle and now the rise of Chat GPT 4. ARTISAN WAVE - The rise of the side hustle! Discuss the rise in hand crafted, and finding ways to make money - changing the way we work, or shop… 5. SITUATIONSHIPS... - Employee monogamy might be a thing of the past! --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E11 Shelf Impactors™ 'Food and Drinks Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year: 1. SPACE FOOD - To infinity and beyond - What will be we packing in our outer galactic hampers? 2. CBD products - Will we see the CBD drinks grow in the NO/LOW Category 3. FOOD AND DRINK BRANDS IN THE METAVERSE - Pixel flavour?! - How will virtual experiences inform physical food and drinks products? 4. THE EVER GROWING NO/LOW CATEGORY - Health and wellbeing leading the way for more 'teetotalers' than ever 5. PLANT BASED MEAT - Where is it heading? Petri dish pork? 6. ENERGY EFFICIENT FOODS - Stoveless, gassless cuisine --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E10 Shelf Impactors™ Guest Episode - John Dalziel with Lisa Hastings Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel We all want to BE BRAVE From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave. 1. BRAVERY Define... 2. ARE YOU BRAVE? Lisa and John discuss their brave moments! 3. ARE BRANDS LOSING THIER BRAVE HEART? In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start ups or bold pivots - have brands reverted back to safety (global economy downturn) and who just keeps charging ahead? 4. BEING BRAVE EVERYDAY Embracing bravery - tips on the small stuff we can do to have a big impact! --------------------------------- John Dalziel: LinkedIn - John Dalziel --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E09 Shelf Impactors™ 'November Challenge Update' with Mark Grey and Lisa Hastings. 1. NOVEMBER CHALLENGE UPDATE - Lisa and Mark discuss their challenges for November and how they're tracking: • Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)! • Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on our word of the day)! 2. FOOD TRENDS FOR 2023 (Setting the scene for the next podcast) Mark and Lisa touch on the subject of the upcoming podcast and skim the surface of some upcoming trends which will undoubtedly be hitting the shelves throughout next year and beyond... 3. THE ADOBE PANTONE SPLIT Thoughts on how the Adobe / Pantone separation will affect us all? --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E08 Shelf Impactors™ 'Design Awards - are they worth it?' with Mark Grey and Lisa Hastings. 1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS - Do they favour big names over boutique design houses? 2. WHY ARE DESGIN AWARDS IMPORTANT? - Do they add value to the designer/ agency 3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS - Unproductive approach to design brief - Compromised goals 4. NOVEMBER CHALLENGE - Mark and Lisa define their challenges for the month of November --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E07 Shelf Impactors™ Guest Episode - Matt Essam with Lisa Hastings How to market yourself as a creative and win those dream clients! KEY AREAS OF DISCUSSION: SALES AND MARKETING (For Creative Agencies) 1. DEFINITIONS Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive. 2. A BIT DEEPER Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that? 3. TIPS AND TRICKS Ways to discover what actually drives us, and what the future looks like for marketing creative. --------------------------------- Matt Essam: Website - www.mattessam.co.uk LinkedIn - Matt Essam --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey…
#S3E06 Shelf Impactors™ 'Creative Networking - Do's and Don'ts' with Mark Grey and Lisa Hastings. 1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY? – What does networking mean to us – What are our experiences 2. BUILDING YOU CURRENT NETWORK – How to keep you network informed, interested and engaged – Our advice on network building 3. QUALITY OVER QUANTITY – When first starting to build a network - how do you chose between quality over quantity? 4. 5 KEY WAYS TO NETWORK - Some insights and recommendations --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey…
#S3E05 Shelf Impactors™ 'I want it NOW!' with Mark Grey and Lisa Hastings. 1. THE WORLD OF NOW!… - Digital shopping is getting faster and more targeted - Digital commerce continuously adapting - Shopping within social media - The impact - death of the Highstreet, buy now pay later 2. CONNECTED TV! - TV shows using shoppable content - linking viewers to retailers via onscreen prompts - Could services like Netflix look to offer on-screen buying. 4. MAKE IT EASY AND PEOPLE WILL BUY - In consumer terms keeping the number of clicks to buy to an absolute minimum is the key! - Amazon’s BUY NOW button the perfect example. - Amazon Fresh - crossing the consumer’s threshold between physical and digital markets --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey…
#S3E04 Shelf Impactors™ Guest Episode with Simon Dixon - DixonBaxi with Lisa Hastings How to Inspire Optimism and Change Mindsets KEY AREAS OF DISCUSSION: 1. DIXONBAXI STUDIO LIFE The studio and the work beyond it... 2. CREATIVE SAVES THE WORLD Thinking beyond what exists, pushing through the uncomfortable, where you don’t know what the answer is - are the most exciting or rewarding down the line. Do you think Creativity saves the world? What got you into the industry - and what are you aiming to give back? 3. TIPS & TRICKS Give us some ways to challenge ourselves What IS Brave, how do we unleash it? 4. OPTIMISTIC FUTURES The pandemic accelerated our awareness and hopefully actions in planetary impact - and how we see the future - what’s next for DB - and what are you excited about? --------------------------------- Simon Dixon: Website - www.dixonbaxi.com LinkedIn: Simon Dixon --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey…
#S3E03 Shelf Impactors™ 'Agency Adaption' with Mark Grey and Lisa Hastings. 1. AGENCIES ADAPTING TO CHANGE - Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams - What do you offer your teams - - Are talent pools being lost/ losing out due to industry inconsistencies? - What can agencies offer to entice teams back into the workplace 2. IS THERE A RIGHT OR WRONG WAY? - What are our experiences of this over last two years since Covid - What would like to see within the industry? --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey…
#S3E02 Shelf Impactors™ 'Mindfulness 2.0' with Mark Grey and Lisa Hastings. Mark and Lisa reach back 3 years to when they last spoke about Mindfulness (S1EP09). They cover some old ground and discuss if their perceptions have changed on some of the key focusses for Mindfulness: SLEEP, NUTRITION, DAILY ROUTINES, RESEARCH/ READING, & MENTORS! 1. MINDFULNESS 2.0 - Have you attitudes changed? Has the Pandemic caused us to overthink? - Is Mindfullness now taking away our productivity? - POST PANDEMIC - how do we feel about our own approach to Mindfulness? 2. PILLARS OF MINDFULLNESS 3. MEDITATION - What does it mean it you? - Do you do it - in what ever form you believe it to be? - Breathing practices? 4. What are the established brands working in this space - CALM - HEADSPACE --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey…
Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.