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Contenido proporcionado por Lighthouse Writers Workshop and Lighthouse Writers. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Lighthouse Writers Workshop and Lighthouse Writers o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Lit Fest 2017 - Participant Reading 1
Manage episode 196291015 series 1403155
Contenido proporcionado por Lighthouse Writers Workshop and Lighthouse Writers. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Lighthouse Writers Workshop and Lighthouse Writers o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Lit Fest 2017 - Participant Reading 1 by Lighthouse Writers
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153 episodios
Manage episode 196291015 series 1403155
Contenido proporcionado por Lighthouse Writers Workshop and Lighthouse Writers. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Lighthouse Writers Workshop and Lighthouse Writers o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Lit Fest 2017 - Participant Reading 1 by Lighthouse Writers
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153 episodios
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×Listen to Lighthouse Young Writers Program Co-Director Kimberly O'Connor read "Early Pleistocene Horses" from her debut book of poems, "White Lung," out now from Saturnalia Press. Read more about Kimberly and her work here: https://www.lighthousewriters.org/blog/staff-spotlight-qa-kimberly-oconnor
You’ve got plans! So many different ideas and ambitious plans. How do you get your brain to move from poetry to prose, fiction to nonfiction, drama to social media posts? How do you have, you know—a life—in between? Listen to writers Elisa Gabbert, Peter Parnell, Khadijah Queen, and Erika T. Wurth discuss time management and planning, writing, and living a creative life of the mind.…
Listen to new faculty member Sarah Gerard read from her novel, "True Love." To learn more about Sarah, her book recommendations, and what courses she's teaching, visit The Lookout: https://www.lighthousewriters.org/blog/new-faculty-spotlight-book-sarah-gerard
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1 Lit Fest 2020 Salon: What's Art For? 1:01:42
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We’re living through dark times that require vigilance in the face of climate change, rampant poverty and homelessness, political strife, and so much more, so is art even necessary? How do we justify spending time making and consuming art when we should be at a protest or making money? What does art even do? On a rainy evening in June (in Denver, anyway), authors Sheila Heti and Arianna Reines, artist Derrick Velasquez, and Museo de las Americas Executive Director Claudia Moran met over Zoom, along with moderator Mike Henry, Lighthouse's Executive Director, to discuss the place of art in 2020 and beyond.…
Listen to new faculty member Traci Groff-Jones read from a new manuscript, "Ransom in the Captive." To learn more about Traci, her book recommendations, and what courses she's teaching, visit The Lookout: https://www.lighthousewriters.org/blog/new-faculty-spotlight-book-traci-groff-jones
Listen to new Lighthouse faculty member Alyse Knorr read some recent poems of hers. To learn more about Alyse, her recent book recommendations, and what courses she's teaching, visit The Lookout: https://www.lighthousewriters.org/blog/new-faculty-spotlight-book-alyse-knorr
Listen to new Lighthouse faculty member Mathangi Subramanian read from her novel, "A People's History of Heaven." To learn more about Mathangi, her recent book recommendations, and what courses she's teaching, visit The Lookout: https://www.lighthousewriters.org/blog/new-faculty-spotlight-book-mathangi-subramanian…
Listen to 2020 Lit Fest Nonfiction Fellowship Runner-Up Ilse Josepha Lazaroms read a short excerpt from her memoir-in-progress, "Duets." Ilse also participated in a short Q&A, which you can read here: https://www.lighthousewriters.org/blog/qa-ilse-josepha-lazaroms
Listen to Book Project graduate Theodore McCombs read his short piece, "Ora et Labora," a story he developed at a Lighthouse workshop with Emily Sinclair. To learn more about Theodore and the Book Project, visit The Lookout: https://www.lighthousewriters.org/blog/qa-book-project-grad-ted-mccombs
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1 Visiting Authors Reading Lit Fest 14 1:19:47
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After some cool, rainy nights, the Visiting Authors Reading (week one) came with sunshine, laughs, and fine performances from Sheila Heti, Helen Macdonald, Donald Margulies, Melissa Febos, Ross Gay, and Rachel Cusk.
On Wednesday, November 6, this fall's Big Read program culminated in an on-stage reading and interview with Julia Alvarez and Kali Fajardo-Anstine for Inside the Writer's Studio, co-presented by the Newman Center for the Performing Arts. Preceded by a performance by Colorado Poet Laureate Bobby LeFebre, the two authors read from their award-winning works, discussed their artistic processes, and answered audience questions live on-stage. *Note: Due to copyright restrictions, the podcast does not include Julia Alvarez reading from "In the Time of the Butterflies."…
Listen to Twanna LaTrice Hill read an excerpt from her memoir-in-progress, "Diamonds In Her Teeth."
Listen to Michael Sindler read his poem "Let the End Be the End."
Listen to Jennifer Wortman read from her short story collection, "This. This. This. Is. Love. Love. Love."
Listen to Tiffany Quay Tyson read from her latest novel, "The Past Is Never."
Hear Gay Porter DeNileon read an excerpt from her in-progress historical novel.
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1 Chris Ransick Celebration 2:09:44
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On September 21, Lighthouse welcomed back former Denver Poet Laureate and Beacon Award for Excellence in Teaching instructor Chris Ransick for a book release and homecoming celebration. Chris read from his latest collection of poems, "Mummer Prisoner Scavenger Thief," as well as from his numerous other books. Prior to the reading, we recorded a number of Chris's friends and former students reading their favorite poems of his; their recordings precede Chris's reading on this podcast.…
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1 Inside the Writer's Studio with Michelle Tea and Esmé Weijun Wang 1:11:22
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On Friday, August 9, Lighthouse hosted acclaimed memoirists and novelists Michelle Tea (author of over a dozen books, including "Against Memoir") and Esmé Weijun Wang (author of "The Collected Schizophrenias") at the Ricketson Auditorium at the Denver Museum of Nature and Science for Inside the Writer's Studio. The two authors read from their award-winning works, discussed their artistic processes, and answered audience questions live on-stage.…
Lighthouse welcomed 2019 Fort Lyon resident writers Michael Fischer and Sarah Shotland for a reading and audience Q&A, where they read some of their own work, some Fort Lyon residents' work, and discussed the residency and their experiences. You can learn more about the Fort Lyon Writer-in-Residence program at lighthousewriters.org/fort-lyon. *Content warning: this episode contains depictions of violence, abuse, sexual assault, substance abuse, self-harm, and suicide that some listeners may find disturbing.…
On a stormy afternoon under the Lit Fest tent, we recorded Veterans Writing Award Special Mention Ryan Lanham and Veterans Writing Award winner Nathaniel Blaesing read short selections of their work. Ryan read Clearing Instructions for the M-4 Series Weapon. Nathaniel read a piece called Afterword and a short piece titled Building A Nest. Read more about this year's Lit Fest Fellows here: https://www.lighthousewriters.org/content/lit-fest-fellows-archive…
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1 Inside The Writer's Studio with Kevin Young 1:29:37
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On March 19, we hosted Kevin Young, author of "Bunk: The Rise of Hoaxes, Humbug, Plagiarists, Phonies, Post-Facts," at the Mary Harris Auditorium at Rocky Mountain School of Art + Design for Inside the Writer's Studio. Young read from his work and then joined journalist Tina Griego on stage for a conversation about the intersection of fact, fiction, and art, followed by an audience Q&A.…
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1 Lighthouse Event Podcast - Kali Fajardo Anstine Interview and Book Launch 1:20:49
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Lighthouse Event Podcast - Kali Fajardo Anstine Interview and Book Launch by Lighthouse Writers
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1 Inside The Writer's Studio with Adam Johnson 1:37:18
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Inside The Writer's Studio with Adam Johnson by Lighthouse Writers
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1 Inside the Writer's Studio With Carmen Maria Machado 1:39:43
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On July 28, we hosted Carmen Maria Machado, author of Her Body and Other Parties, at the Holiday Theater at Highlands Church for Inside the Writer's Studio. The Shirley Jackson Award-winning author read from her work and then joined Alexander Lumans on stage for a conversation about writing, followed by an audience Q&A.…
Speakeasy #03 - Philip Lopate by Lighthouse Writers
Making The Mountain- September 2016 by Lighthouse Writers
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1 Making The Mountain-Lit Fest 2016 1:18:12
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Making The Mountain-Lit Fest 2016 by Lighthouse Writers
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