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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Smorgasbored Daily: 17/12/17
Manage episode 193802186 series 1291135
Contenido proporcionado por Smorgasbored. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Smorgasbored o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Join Pete D. Gaskell, Glenn Jakeman & Toffa from The Master Debaters as they tackle the weird news and big discussions of the day in Smorgasbored Daily!
Today's episode includes:
#QOTD - Which celebrity should never be allowed to rap?
Wankety Wank
Weird News - Man flu is real, sky-diving Santa accidents, and more detail on the naked restaurant
Rather Palaver - lick peanut better from a hairy stomach or a dead cow?
…
continue reading
Today's episode includes:
#QOTD - Which celebrity should never be allowed to rap?
Wankety Wank
Weird News - Man flu is real, sky-diving Santa accidents, and more detail on the naked restaurant
Rather Palaver - lick peanut better from a hairy stomach or a dead cow?
28 episodios
Manage episode 193802186 series 1291135
Contenido proporcionado por Smorgasbored. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Smorgasbored o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Join Pete D. Gaskell, Glenn Jakeman & Toffa from The Master Debaters as they tackle the weird news and big discussions of the day in Smorgasbored Daily!
Today's episode includes:
#QOTD - Which celebrity should never be allowed to rap?
Wankety Wank
Weird News - Man flu is real, sky-diving Santa accidents, and more detail on the naked restaurant
Rather Palaver - lick peanut better from a hairy stomach or a dead cow?
…
continue reading
Today's episode includes:
#QOTD - Which celebrity should never be allowed to rap?
Wankety Wank
Weird News - Man flu is real, sky-diving Santa accidents, and more detail on the naked restaurant
Rather Palaver - lick peanut better from a hairy stomach or a dead cow?
28 episodios
Todos los episodios
×The Three Wise Men have returned! Pete D. Gaskell, Dave Bond & Andy Johannesen are back to update everyone of their whereabouts and what-fors, including getting lots of lockdown-related issues off their chests...and Andy takes the opportunity to describe stool samples in excruciating detail... " />…
We’re back! Pete D. Gaskell is joined by Dave Bond, Adi Anhang, Amy Walker & Al Galpin with an all-new raw and uncut episode! Together, they: - Find out more about our guests in Guest-ions - Pete interjects with a very short new audio feature, Ho Hum - Learn about medieval causes of death and bizarre remedies - And rail against the state of the world in Higher or Lower! " />…
It's time for some more crazy antics as we delve into the weird news of the week and play some silly games in the new episode of our flagship show! This week, Pete D. Gaskell is joined by guests Chris Haigh and Glenn Jakeman, and together they: - Learn about the sad Bullseye theme and a marathon-running dog in Fact of the Day; - Recoil in horror from stories involving penis bandits and bog-roll death spiders in Wankety Wank; - Discover the amazing true stories of the week, which this week are 24 hours of Toto's Africa, and an all-can-you-eat buffet taken literally in The World of Weird; - And there's a refreshing new twist to the classic game that is Talk The Talk! " />…
Join the Three Wise Men - Dave Bond, Andy Johannesen and Spindles - as they field questions on topics all and sundry and bring their inspired brand of lunacy in the process! In tonight's show, Andy goes overboard in his futuristic rebranding of the intricacies of mini golf, causing a meltdown from the other gentlemen, and Pete reveals his gentlemanly credentials at last, plus much more in the ways of madness... " />…
Get ready for some more crazy antics as we delve into the weird news of the week and play some silly games in the new episode of our flagship show! This week, Pete D. Gaskell is joined by legendary guests Chris "Hellblazerbiz" Gordon, Chris Haigh & Andy Johannesen, and together they: - Learn about Sean Connery's toupee and the miitary power of Pepsi in Fact of the Day; - Recoil in horror from stories involving turkey fondling and the rampant activities of a Gareth Southgate lookalike in Wankety Wank; - Discover the amazing true stories of the week, such as the handheld B.O. detector and possibly the worst burglary attempt of all time in The World of Weird; - And there's a refreshing new twist to the classic game that is Talk The Talk! " />…
We're back! The flagship show returns with a new format, but the same absolute madness as we delve into the weird news of the week and play some silly games! This week, Pete D. Gaskell is joined by perennial favourite guests Adi Anhang, Dave Bond & Amy Walker, and together, they: - Learn about ET & moustachioed toads amongst others in Fact of the Day; - Recoil in horror from stories involving exploding sex arses and the annual Pool Balls Up The Bum contest in Wankety Wank; - Discover the amazing true stories of the week, such as the lifestory of the inventor of Neuticles and Pete finds out that portability isn't what he thinks it is in The World of Weird; - And there's a refreshing new twist to the classic game that is Talk The Talk! " />…
Join the Three Wise Men - Dave Bond, Robert Haas & Dr. Andrew Corvero - as they field questions on topics all and sundry and bring their inspired brand of lunacy in the process! In tonight's show, Robert reveals his astonishing multicultural background, Andrew revokes his Doctor's licence, and Dave falls down a Werther's Originals adverts rabbit hole amongst much, much more! " />…
Join the Three Wise Men - Dave Bond, Andy Johannesen & The Phranchize - as they field questions on topics all and sundry and bring their inspired brand of lunacy in the process! In tonight's show, Dave reveals his surprising confession regarding the song Renegade Master, Phranchize unveils his aversion to eating with his hands, and Andy attempts to record an entire episode without mentioning swimming amongst much, much more! " />…
Join the Three Wise Men - Dave Bond, Spud Murphy & Dr. Andrew Corvero - as they field questions on topics all and sundry! In tonight's show, Dave reveals his unfamiliarity with sock masturbation techniques, Spud explains the perils of bus-based boners, and Dr. Corvero describes why you should wet yourself in an avalanche...amongst much, much more! " />…
Join Pete D. Gaskell, Terry Duffelen & Spud Murphy as they discuss the weird week in sport! Today, we dissect: - Rolling substitutions and is offside in football really necessary? - Floyd Mayweather: Moneybags Newcastle owner? - Sports people crossing sports - Usain Bolt & Rio Ferdinand - Transfer announcement videos/posters - Bizarre own goals - And #QOTW - what is the best sporting tradition? " />…
In the first of a new batch of interviews with top podcasters, Pete sits down to grill Kobi Omenaka, host of Flixwatcher and The Wire: Stripped, in a way that only Smorgi can... " />
Join the Three Wise Men - Dave Bond, Chris Haigh & Andy Johannesen - as they field questions on topics all and sundry! In tonight's show, Dave debates the correct office morning routine, Chris wonders what it is that attracts straight men to women, and Andy regales us on the perils of swimming in open waters...amongst much, much more! " />…
Join Pete D. Gaskell, Jack Gawn & Brendan Gylee as they tackle the weird news and big discussions of the day in Smorgasbored Daily! Today's episode includes: Petty Peeves - ever-changing football badges/kits, self-checkouts (again), job site alerts & YouTube monetization Weird News - hermaphrodog, cancer sex & Barney the sex dinosaur SmorgiHow The Weirdest Link " />…
Join Pete D. Gaskell, Dr. Andrew Corvero & Spindles as they tackle the weird news and big discussions of the day in Smorgasbored Daily! Today's episode includes: Petty Peeves - odd ringtones, online petitions, & adverts in videos Weird News - positively worded weather forecasts, inaccurately cut bread rolls & a time traveller tells all! SmorgiHow The Weirdest Link " />…
Join Pete D. Gaskell, Adi Anhang & Dave Bond as they tackle the weird news and big discussions of the day in Smorgasbored Daily! Today's episode includes: Petty Peeves - energy drinks, mental health perception, and Dave goes meta! Weird News - after-disaster porn, the woman who never showers, and finding the Goldilocks condom SmorgiHow The Weirdest Link " />…
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