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The Business Case for CSR
Manage episode 156752484 series 1199031
Contenido proporcionado por Laura Ewan and Kate Attilio. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Laura Ewan and Kate Attilio o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective - which is a huge missed opportunity! Marketers must realize the business case for corporate social responsibility (CSR).
On this week's episode, we chat with Katie Garrett, Account Director at Rep Equity about the value of CSR to your organization and engaging employees, and how to market cause work without patting yourself on the back.
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