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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ritch In Home Fortune - Monday 20th January
Manage episode 462156400 series 3080624
Contenido proporcionado por Express FM. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Express FM o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Jake Smith is joined by Alex Fletcher and Tom Malley to review Pompey’s Matt Ritchie-inspired comeback victory over Middlesbrough at the weekend. FA Cup-winning goalkeeper David James MBE also features to talk about Utilita’s launch of Football Rebooted at Tesco Extra in Fratton on Saturday, before the trio then move on to preview Wednesday night’s floodlit clash with Stoke City at PO4.
…
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200 episodios
Manage episode 462156400 series 3080624
Contenido proporcionado por Express FM. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Express FM o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Jake Smith is joined by Alex Fletcher and Tom Malley to review Pompey’s Matt Ritchie-inspired comeback victory over Middlesbrough at the weekend. FA Cup-winning goalkeeper David James MBE also features to talk about Utilita’s launch of Football Rebooted at Tesco Extra in Fratton on Saturday, before the trio then move on to preview Wednesday night’s floodlit clash with Stoke City at PO4.
…
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200 episodios
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×Jake Smith is joined alongside Kevin Stokes and Sam Stone to review Pompey’s 2-0 win away at Oxford United. The panel discuss the events of the game in detail, including Mark O’Mahony’s impactful return to the team and the centre-back partnership forming between Rob Atkinson and Hayden Matthews.
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1 The Devlin's In The Detail - Friday 14th February 1:09:50
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Full reaction to Portsmouth’s midweek victory over Cardiff City and a preview of Saturday’s trip to Oxford United with Jake Smith, Alex Fletcher and Simon Watts. There’s also an interview with French Pompey supporter Quentin Bacon regarding his origins supporting the club, as well as the chief sports writer at The News, Neil Allen, who reported on his 1000th Blues game on Tuesday night.…
The Blues’ 2-1 defeat at Sheffield United on Saturday is analysed by Jake Smith, Jeff Harris and Ian Chiverton. Sunday’s Adobe Women’s FA Cup exit for Portsmouth is also discussed before the midweek visit of Cardiff City in the Championship is previewed.
With the help of James Wilson and Mark Coates, Jake Smith looks ahead to Pompey’s Championship meeting with Sheffield United at Bramall Lane. With the January transfer window now shut, the panel also assess the Blues’ business and what proved to be a busy Deadline Day for the club.
Jake Smith, Tom Malley and Andrew Barnard look back on Saturday’s goalless draw for Portsmouth against Burnley at Fratton Park. The post-match thoughts of head coach John Mousinho are played out too before the panel move on to discuss the biggest Transfer Deadline Day dealings involving Championship sides.…
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1 An Opportunity Missed - Friday 31st Janaury 1:02:54
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Pompey’s midweek loss at home to Millwall is picked apart by Jake Smith, Ryan Honey and Sam Stone. With the help of Natalie Bromley from the ‘No Nay Never’ podcast, the panel also deliver a preview of this weekend’s Championship fixture involving Portsmouth and Burnley at Fratton Park.
Saturday’s 5-1 defeat for Portsmouth at West Bromwich Albion is cross-examined by Jake Smith, Joe Wood and Andy Mitchelmore. The panel then look ahead to the Blues’ rearranged meeting with Millwall at Fratton Park, assisted by opposition supporter Ben Green.
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1 Heading To The Hawthorns - Friday 24th January 1:03:22
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Join Jake Smith, Tom Chappell and Pepe Lacey for full reaction to the Blues’ midweek victory over Stoke City at Fratton Park. Portsmouth’s next game away at West Bromwich Albion is also previewed by the panel with James Wilson’s pre-match interview with head coach John Mousinho featuring too!
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1 Ritch In Home Fortune - Monday 20th January 1:16:30
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Jake Smith is joined by Alex Fletcher and Tom Malley to review Pompey’s Matt Ritchie-inspired comeback victory over Middlesbrough at the weekend. FA Cup-winning goalkeeper David James MBE also features to talk about Utilita’s launch of Football Rebooted at Tesco Extra in Fratton on Saturday, before the trio then move on to preview Wednesday night’s floodlit clash with Stoke City at PO4.…
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1 A Loss In Lancashire - Friday 17th January 1:01:36
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Assisted by Mark Magee and Jay Clements, Jake Smith provides reaction to Pompey’s 3-0 defeat away at Blackburn Rovers in midweek. The visit of Middlesbrough to Fratton Park at the weekend is also previewed by the panel with the help of opposition supporter Steve Dixon and the pre-match thoughts of Blues head coach John Mousinho.…
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1 Wycombe Leave Pompey Wandering - Monday 13th January 1:12:27
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Reaction to Pompey’s FA Cup Third Round defeat to Wycombe Wanderers with Jake Smith, Eric Coleborn and Joe Wood. Wednesday night’s trip to Blackburn Rovers for Portsmouth’s men is then previewed by the panel, who also discuss the result of the Adobe Women’s FA Cup Fifth Round draw.
A look ahead to FA Cup Third Round weekend with Jake Smith, Ryan Honey and Sam Macey. Pompey’s tie at Wycombe on Friday night is previewed with the help of BBC Sport Three Counties commentator Sam Avery. This episode also includes a pre-match interview with Blues head coach John Mousinho and panel discussion focussed on the latest Portsmouth-related transfer rumours!…
Jake Smith, Henry Deacon and Alex Fletcher provide full analysis and reaction to Pompey’s 1-0 defeat at Sunderland. The trio also discuss the latest rumours involving Portsmouth FC and the January transfer window.
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1 Neat On New Year’s - Friday 3rd January 1:02:21
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Portsmouth’s 4-0 victory over Swansea City on New Year’s Day is reviewed by host Jake Smith, audio description commentator Mark Coates and fournilwrittenalloverit’s Tom Chappell. Sunday’s trip to the Stadium Of Light is also previewed by the panel with the help of Sunderland supporters Paul and Lee.
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1 Remember '24 - Monday 30th December 1:07:17
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Jake Smith sits down with Kevin Stokes to review Sunday’s 3-0 defeat at Bristol City and reminisce on a truly unforgettable year for Portsmouth Football Club. Kirsty Roxanne checks in from Australia for the latest instalment of ‘Pompey Live: Down Under’ and Swansea City supporter Luke Davies helps look ahead to the New Year’s Day fixture at Fratton Park.…
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