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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hochul looks to expand involuntary commitment laws
Manage episode 460917476 series 2357673
Contenido proporcionado por The Capitol Pressroom. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Capitol Pressroom o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Jan. 13, 2025 - New York Civil Liberties Union Senior Staff Attorney Beth Haroules responds to proposals that might make it easier to involuntarily commit mentally ill New Yorkers.
…
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6071 episodios
Manage episode 460917476 series 2357673
Contenido proporcionado por The Capitol Pressroom. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Capitol Pressroom o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Jan. 13, 2025 - New York Civil Liberties Union Senior Staff Attorney Beth Haroules responds to proposals that might make it easier to involuntarily commit mentally ill New Yorkers.
…
continue reading
6071 episodios
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×Feb. 14, 2025 - The Hochul administration is hoping to improve the experience New Yorkers have when interacting with the state government, so we get an update on these efforts from Tonya Webster, the chief customer experience officer for New York. We talk about digitizing working papers, improving state websites, and much more.…
Feb. 14, 2025 - Lt. Gov. Antonio Delgado visited the studio for a wide-ranging conversation that touched on his push for New York City Mayor Eric Adams to resign, his relationship with Gov. Kathy Hochul, his plans for 2026, and issues being discussed at the Capitol.
Lt. Gov. Antonio Delgado thinks New York’s state government needs to be proactive in its response to the Trump administration, which has the potential to dramatically alter life in the Empire State.
Feb. 14, 2025 - State Sen. Jake Ashby, a Capital Region Republican, wants to require websites with pornography to verify that visitors to their site are least 18, which is the law in more than a dozen states.
Feb. 13, 2025 - An exam required to be a licensed master social worker is disproportionately keeping ethnic minorities from entering this critical field, according to proponents of repealing the exam requirement. We examine the positives and negatives of the status quo with Luis Lopez, executive director of the Latino Social Work Coalition & Scholarship Fund, and Jacqueline Mondros, interim executive director of Social Workers for Justice.…
Feb. 13, 2025 - New York Apartment Association CEO Kenny Burgos makes the case for more aggressive efforts to build up the state's housing supply and revisiting the laws governing rent regulation.
Feb. 13, 2025 - New York's groundbreaking law intended to make large polluters pay billions for climate resiliency projects is tied up in the courts, but we still wanted to consider what implementation could look like for the state. We considered the merits of the lawsuit and the next steps for environmental regulators with Lee Wasserman, director of the Rockeller Family Fund, which supported the adoption of the law.…
Feb. 13, 2025 - Car repair shops say it is time for state policymakers to raise what they can charge for vehicle inspections in order to cover their labor expenses. We discuss increasing this annual cost and addressing the workforce shortage at car repair shops with Wayne Bombardiere, executive director of the New York State Association of Service Stations & Repair Shops.…
Feb. 12, 2025 - The transit system serving the New York City area may get all of the attention, but transit operators around the state need some more love too, according to James Morrell, director of public transportation for the Niagara Frontier Transportation Authority and president of the New York Public Transit Association.…
Feb. 12, 2025 - In the best of times, nonprofit organizations contracting with the state are facing an uphill battle, with long waits to execute contracts and rates that don't cover the full cost of programs. But 2025 is far from the best of times explains Megan Allen, CEO of the New York Council of Nonprofits, who outlines all the challenges facing nonprofits in New York.…
Feb. 11, 2025 - New York is dramatically expanding who can use its free, direct file tax software this year, so we wanted to explore who is eligible and what the service is like. Our guest is Sara Carlson, director of community engagement for the State Department of Taxation and Finance.
Feb. 11, 2025 - Assembly Transportation Committee Chair Bill Magnarelli, a Syracuse-area Democrat, weighs in on the governor's budget, including what it means for road upkeep and upstate transit systems.
Feb. 11, 2025 - New York City Alliance Against Sexual Assault Executive Director Emily Miles talks about the services that should be available to survivors of sexual assault, including specially trained medical personnel at hospitals.
Feb. 11, 2025 - New York's nascent system of using tax dollars to amplify local political contributions to state legislative candidates had a major impact on fundraising practices during the 2024 cycle, according to an analysis by the Brennan Center. We discuss their findings and the program's future with Marina Pino, a counsel with the center's elections and government program.…
Feb. 10, 2025 - There has been a month of congestion pricing in Manhattan, so how is it going? We try to wrap our arms around this issue with Danny Pearlstein, director of policy and communications for Riders Alliance, which championed the toll that went into place in January.
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