Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenido proporcionado por Phill Agnew. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Phill Agnew o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Can I fool veteran marketers with my AI fakery?
Manage episode 460809125 series 3361492
Contenido proporcionado por Phill Agnew. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Phill Agnew o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
I put AI to the test at one of the world’s largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing.
You’ll learn:
Why AI-generated content is seen as error-free (feat. 2022 study by Henestrosa et al.).
How AI compares to humans in persuading consumers (feat. 2023 meta-analysis).
Why strong positioning, like Wistia’s, is key to beating AI at its own game.
The marketing tasks most at risk of being taken over by AI (feat. 2024 survey).
A senior marketer’s take on whether AI could ever replace humans (feat. Richard Truncale).
----
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
----
Sources:
Henestrosa, A. L., Greving, H., & Kimmerle, J. (2022). Automated journalism: The effects of AI authorship and evaluative information on the perception of a science journalism article. Computers in Human Behavior, 138, 107445. https://doi.org/10.1016/j.chb.2022.107445
Huang, G., & Wang, S. (2023). Is artificial intelligence more persuasive than humans? A meta-analysis. Journal of Communication, 73(6), 552–562. https://doi.org/10.1093/joc/jqad024
Kasumovic, D. (2024). Artificial intelligence (AI) marketing benchmark report: 2024. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-benchmark-report/
Shotton, R. (2023). The illusion of choice: 16 ½ psychological biases that influence what we buy. Harriman House.
Chan, W. T. Y., & Leung, C. H. (2018). An empirical study on reverse psychology applied in advertising messages. Asian Journal of Empirical Research, 8(9), 321–329. https://doi.org/10.18488/journal.1007/2018.8.9/1007.9.321.329
224 episodios
Compartir
Manage episode 460809125 series 3361492
Contenido proporcionado por Phill Agnew. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Phill Agnew o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
I put AI to the test at one of the world’s largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing.
You’ll learn:
Why AI-generated content is seen as error-free (feat. 2022 study by Henestrosa et al.).
How AI compares to humans in persuading consumers (feat. 2023 meta-analysis).
Why strong positioning, like Wistia’s, is key to beating AI at its own game.
The marketing tasks most at risk of being taken over by AI (feat. 2024 survey).
A senior marketer’s take on whether AI could ever replace humans (feat. Richard Truncale).
----
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
----
Sources:
Henestrosa, A. L., Greving, H., & Kimmerle, J. (2022). Automated journalism: The effects of AI authorship and evaluative information on the perception of a science journalism article. Computers in Human Behavior, 138, 107445. https://doi.org/10.1016/j.chb.2022.107445
Huang, G., & Wang, S. (2023). Is artificial intelligence more persuasive than humans? A meta-analysis. Journal of Communication, 73(6), 552–562. https://doi.org/10.1093/joc/jqad024
Kasumovic, D. (2024). Artificial intelligence (AI) marketing benchmark report: 2024. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-benchmark-report/
Shotton, R. (2023). The illusion of choice: 16 ½ psychological biases that influence what we buy. Harriman House.
Chan, W. T. Y., & Leung, C. H. (2018). An empirical study on reverse psychology applied in advertising messages. Asian Journal of Empirical Research, 8(9), 321–329. https://doi.org/10.18488/journal.1007/2018.8.9/1007.9.321.329
224 episodios
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Similar a Nudge
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
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