The Heart of Leadership: Gratitude for 2024 and Vision for 2025

Contrary to Popular Opinion

Contrary to Popular Opinion

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

hace un año 27:50

MP3•Episodio en casa

In this episode, Kelly and Todd reflect on an impactful 2024, exploring the central theme of gratitude in leadership, team dynamics, and client relationships.

They discuss the evolution of their team, the power of trust in business partnerships, and the importance of staying true to core values even during uncertain times.

The duo shares candid insights on how gratitude has been a driving force behind their company's growth, resilience, and success.

With an eye on 2025, they highlight opportunities for continued innovation, expansion, and meaningful relationships.

Tune in for an authentic conversation about leadership, optimism, and the lessons learned from a transformative year.

Chapters:

00:00:00 – Kicking Off with Gratitude: Reflections on a Transformative Year
00:01:04 – Celebrating Milestones: A Look Back at an Incredible Journey
00:01:48 – Leading with Gratitude: The Heart of Our Success in 2024
00:04:17 – Empowered Teams: How Growth and Trust Drove Our Year
00:07:00 – From Coordinators to Leaders: The Team's Inspiring Evolution
00:09:45 – The Power of Values: How Core Principles Shape Our Culture
00:11:34 – Authentic Connections: Building Client Relationships That Last
00:14:20 – Taking Big Leaps: Trusting the Process in Business Partnerships
00:16:55 – Hiring for the Future: Finding Talent That Aligns with Our Vision
00:18:30 – Staying Different: Why Standing Out Matters in Our Industry
00:20:21 – Eyes on 2025: Innovation, Expansion, and Big Dreams Ahead
00:22:40 – Collaboration Beyond Clients: Exploring Strategic Partnerships
00:24:10 – Tech and AI: The Future of Business Innovation in 2025
00:25:15 – A Decade in the Making: Exciting Projects Finally Coming to Life
00:26:08 – Parting Thoughts: Gratitude, Optimism, and a Bright Future

Links and Resources:

Kelly Maguire on LinkedIn
Todd Juneau on LinkedIn
Vuja Dé Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

39 episodios

The Heart of Leadership: Gratitude for 2024 and Vision for 2025

published hace un año

MP3•Episodio en casa

In this episode, Kelly and Todd reflect on an impactful 2024, exploring the central theme of gratitude in leadership, team dynamics, and client relationships.

They discuss the evolution of their team, the power of trust in business partnerships, and the importance of staying true to core values even during uncertain times.

The duo shares candid insights on how gratitude has been a driving force behind their company's growth, resilience, and success.

With an eye on 2025, they highlight opportunities for continued innovation, expansion, and meaningful relationships.

Tune in for an authentic conversation about leadership, optimism, and the lessons learned from a transformative year.

Chapters:

00:00:00 – Kicking Off with Gratitude: Reflections on a Transformative Year
00:01:04 – Celebrating Milestones: A Look Back at an Incredible Journey
00:01:48 – Leading with Gratitude: The Heart of Our Success in 2024
00:04:17 – Empowered Teams: How Growth and Trust Drove Our Year
00:07:00 – From Coordinators to Leaders: The Team's Inspiring Evolution
00:09:45 – The Power of Values: How Core Principles Shape Our Culture
00:11:34 – Authentic Connections: Building Client Relationships That Last
00:14:20 – Taking Big Leaps: Trusting the Process in Business Partnerships
00:16:55 – Hiring for the Future: Finding Talent That Aligns with Our Vision
00:18:30 – Staying Different: Why Standing Out Matters in Our Industry
00:20:21 – Eyes on 2025: Innovation, Expansion, and Big Dreams Ahead
00:22:40 – Collaboration Beyond Clients: Exploring Strategic Partnerships
00:24:10 – Tech and AI: The Future of Business Innovation in 2025
00:25:15 – A Decade in the Making: Exciting Projects Finally Coming to Life
00:26:08 – Parting Thoughts: Gratitude, Optimism, and a Bright Future

Links and Resources:

Kelly Maguire on LinkedIn
Todd Juneau on LinkedIn
Vuja Dé Digital

39 episodios

Todos los episodios

1
Ad Blocking, Cookies, Free Internet, and the Future of Online Advertising 34:14

hace 6 días34:14

34:14

Thirty years after the launch of the first banner ad, digital advertising has evolved dramatically—yet some misconceptions persist. Todd and Kelly dive into the history, challenges, and future of digital advertising, questioning whether click-through rates ever should have been the dominant metric. They explore how programmatic advertising continues to thrive despite consumer complaints, the role of branding in digital ads, and why privacy concerns and cookie deprecation might actually bring advertising full circle. What's the truth around measuring digital advertising effectiveness? Has it become less effective over time, or have we just been measuring it the wrong way? Tune in for a nuanced discussion on what really drives effective advertising in today’s market. Chapters: 00:00:00 - The Hidden Price of Free Content: How Ads Power the Internet 00:00:57 - Valentine’s Day & Vintage Advertising: A Fun Throwback 00:01:31 - 30 Years of Banner Ads: From 40% CTR to Obsolescence? 00:03:31 - The Click-Through Rate Myth: Are We Measuring Ads All Wrong? 00:08:31 - Do People Really Hate Ads? The Surprising Truth 00:13:31 - The Privacy War: Cookies, Ad Targeting & What Comes Next 00:15:37 - The Privacy War: Cookies, Ad Targeting & What Comes Next 00:17:45 - Can Digital Ads Survive Without Data Tracking? 00:20:12 - Why the Internet Can’t Function Without Advertising 00:22:38 - The Trade-Off: Better Ads or Paid Content? 00:25:14 - The Future of Personalization in a Privacy-First World 00:27:59 - Why AI & Contextual Targeting Are the Next Big Thing 00:30:35 - Final Takeaways: The Future of Digital Advertising Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
What Super Bowl Ads Really Teach Us About Marketing 34:30

hace 13 días34:30

34:30

Super Bowl ads are more than just million-dollar entertainment – they’re a glimpse into the ongoing battle and balance between brand and performance marketing. In this episode, Todd and Kelly break down why brand awareness is a fundamental necessity for every brand. They explore the shift away from short-term transactional marketing, discuss the role of media in shaping long-term customer relationships, and dive into the 95/5 rule – a fundamental principle that changes how businesses should allocate their marketing budgets. If you’ve ever debated whether Super Bowl ads are worth the investment or wondered how to balance branding with direct response, this episode is packed with insights that will reshape how you look at marketing strategies going forward. Chapters: 00:00:00 - Kicking Off: Super Bowl, Ads & Brand Talk 00:01:11 - Why Brand Building is More Important Than Ever 00:02:52 - Super Bowl Ads: Smart Investment or Just Hype? 00:03:53 - Lessons from Preston Rutherford on Branding 00:04:50 - Performance vs. Brand Marketing: Striking the Right Balance 00:05:17 - How Marketing Shapes Consumer Behavior 00:11:48 - The 95/5 Rule: Why Most Buyers Aren’t Ready Yet 00:21:46 - Proving ROI: How to Measure Brand Awareness 00:29:19 - Are Super Bowl Ads Worth the Millions? 00:32:27 - Key Takeaways & The Future of Brand Marketing Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
The Realities of Agency Selection and Vertical Specialization 33:24

hace 20 días33:24

33:24

Hiring a marketing agency should be about what they will do, not just what they have done. In this episode, Todd and Kelly challenge the widespread belief that industry specialization is necessary for agencies to deliver great results. They discuss why curiosity, passion, and problem-solving should outweigh pre-existing case studies and rinse-and-repeat tactics. If you're frustrated by traditional agency selection processes or questioning the value of past industry experience, this conversation will make you rethink how you hire marketing partners. Chapters: 00:00:00 - Why Being a Big Fish in a Small Pond Matters 00:01:02 - Meet Kelly & Todd: Challenging the Agency Status Quo 00:01:10 - The Great Debate: Does Industry Specialization Really Matter? 00:04:16 - Why Personality Beats Capability in Agency Selection 00:05:08 - Rethinking Media Buying: Strategy Over Experience 00:08:23 - The Agency-Client Struggle: Why the Traditional Model Fails 00:13:45 - Fresh Thinking vs. Case Studies: What Actually Drives Results? 00:19:45 - Should a Custom-Tailored Agency Cost More? 00:23:04 - Smarter Ways to Evaluate Your Next Marketing Partner 00:28:06 - Final Thoughts: The Future of Hiring Better Agencies Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
AI and Creative, UGC, and the Evolution of Brand Storytelling 31:31

hace 27 días31:31

31:31

Creative strategist Bijan Malaklou, joins Kelly Maguire and Todd Juneau to explore the evolving relationship between creative and media. As AI reshapes content creation and targeting, brands must rethink their approach to storytelling, user-generated content (UGC), and performance-driven campaigns. Bijan shares insights on how brands can bridge the gap between media strategy and creative execution, why AI should complement—not replace—human creativity, and how creator-led marketing is redefining consumer engagement. Whether you're working with big-budget productions or scrappy, cost-effective content, this conversation reveals how intentionality, collaboration, and data-driven decision-making are key to modern marketing success. Chapters: 00:00:00 - How AI is reshaping creative and lowering the barrier to entry 00:01:17 - Introducing Bijan Malaklou and his expertise in creative and media 00:02:59 - Why media and creative must work together for better performance 00:04:47 - Crafting creative strategies for both big-budget and scrappy brands 00:07:10 - The role of influencers, UGC, and third-party validation in marketing 00:12:31 - Using data to drive creative decisions and maximize impact 00:20:09 - AI’s role in personalization and the future of brand storytelling 00:26:10 - The importance of a holistic investment in creative and media 00:29:17 - Final thoughts on creative strategy, AI, and media collaboration Links and Resources: Bijan Malaklou on LinkedIn Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
Market Shifts, Layoffs, and Attracting Top Talent 31:11

hace 5 weeks31:11

31:11

In this episode, Kelly and Todd dissect the pivotal role of talent in shaping agency success, offering a look inside the nuances of agency dynamics. From winning business and navigating the volatile job market to understanding the often overlooked value of top-tier talent, they tackle the industry's most pressing challenges. The conversation discusses how agencies can justify their fees, create operational structures that empower teams, and navigate the ripple effects of large agency layoffs on both talent and clients. With insightful questions and relatable analogies, they explore what sets exceptional agencies apart and how to stand out in an increasingly competitive marketplace. Chapters: 00:00:00 - Introduction: Unlocking the Power of Talent in Agencies 00:00:54 - Meet the Hosts: Behind the Scenes with Kelly and Todd 00:01:27 - Talent Value Decoded: What Sets the Best Agencies Apart 00:03:29 - Cracking the Code: Tackling Agency Complexities Head-On 00:07:03 - The Value Question: Justifying Fees and Proving Impact 00:11:55 - The Secret Sauce Revealed: Building a Standout Agency 00:15:35 - Market Shifts, Layoffs, and the Battle for Top Talent 00:22:58 - Final Thoughts: Strategic Moves to Stay Ahead Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
Proving ROI in the Age of Media Fragmentation 31:17

hace 6 weeks31:17

31:17

In this episode, Todd and Kelly dive deep into the intricacies of correlation models and media mix modeling. These tools are key to marketers connecting their investments to drive and ensure tangible business outcomes. They explore how data-driven strategies can cut through the noise of fragmented media landscapes, ensuring every marketing dollar is spent with precision. From the importance of historical data to the challenges posed by team turnover and data privacy, they provide actionable insights for future-proofing marketing strategies. Discover how to use these advanced tools not just to validate success but to shape smarter, more impactful decisions and ultimately business outcomes. Chapters: 00:00:00 - Introduction: Elevating Marketing Strategies with Correlation Models 00:01:10 - Defining Correlation Models: Tools for Data-Driven Marketing Decisions 00:01:47 - Tackling Data Privacy and Tracking Limitations in Modern Marketing 00:02:16 - Developing Models That Link Marketing Investments to Business Outcomes 00:04:32 - Managing Complexity: Understanding Today’s Multi-Step Consumer Journeys 00:08:13 - Correlation vs. Causation: Making Confident Strategic Decisions 00:09:14 - Leveraging Historical Data to Drive Marketing Efficiency 00:11:23 - Using Insights from Correlation Models to Optimize Campaigns 00:19:38 - Building the Business Case for Investing in Advanced Marketing Tools 00:26:35 - Creating Stability in Teams and Strategies for Long-Term Success 00:28:03 - Final Recommendations: Future-Proofing Marketing with Data-Driven Insights Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
TikTok’s Fate: Implications for Advertisers and Creators 31:52

hace 8 weeks31:52

31:52

In this episode, Kelly and Todd dive into the uncertain future of TikTok amidst looming regulatory threats and geopolitical tensions. They break down TikTok’s unique rise to dominance, driven by an almost-too-good algorithm and billions in investment. The conversation explores what makes TikTok such an effective advertising platform, the challenges of potential bans, and the ripple effects for marketers and creators. Kelly and Todd offer actionable insights on how businesses can prepare, diversify their strategies, and stay nimble in a constantly shifting digital advertising landscape. Whether TikTok stays, goes, or evolves, one thing is clear: marketers must stay ready. Chapters: 00:00:00 – Unlocking TikTok's Algorithm: The Power Behind the Platform 00:00:51 – A Fresh Start: New Year, Big Questions, and Hot Topics 00:01:08 – TikTok's Future at Risk: Legal Battles and Security Showdowns 00:04:26 – From Vine to Viral: How TikTok Became an Unstoppable Force 00:07:14 – Billions in Play: Inside TikTok's Advertising Goldmine 00:08:52 – What If TikTok Goes Away? Exploring the Ripple Effect 00:15:21 – Between Speculation and Strategy: What’s Really at Stake? 00:20:10 – Preparing for the Unknown: Smarter Advertising Strategies 00:28:01 – Final Thoughts: What Comes Next for TikTok and Marketers Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
The Heart of Leadership: Gratitude for 2024 and Vision for 2025 27:50

hace 9 weeks27:50

27:50

In this episode, Kelly and Todd reflect on an impactful 2024, exploring the central theme of gratitude in leadership, team dynamics, and client relationships. They discuss the evolution of their team, the power of trust in business partnerships, and the importance of staying true to core values even during uncertain times. The duo shares candid insights on how gratitude has been a driving force behind their company's growth, resilience, and success. With an eye on 2025, they highlight opportunities for continued innovation, expansion, and meaningful relationships. Tune in for an authentic conversation about leadership, optimism, and the lessons learned from a transformative year. Chapters: 00:00:00 – Kicking Off with Gratitude: Reflections on a Transformative Year 00:01:04 – Celebrating Milestones: A Look Back at an Incredible Journey 00:01:48 – Leading with Gratitude: The Heart of Our Success in 2024 00:04:17 – Empowered Teams: How Growth and Trust Drove Our Year 00:07:00 – From Coordinators to Leaders: The Team's Inspiring Evolution 00:09:45 – The Power of Values: How Core Principles Shape Our Culture 00:11:34 – Authentic Connections: Building Client Relationships That Last 00:14:20 – Taking Big Leaps: Trusting the Process in Business Partnerships 00:16:55 – Hiring for the Future: Finding Talent That Aligns with Our Vision 00:18:30 – Staying Different: Why Standing Out Matters in Our Industry 00:20:21 – Eyes on 2025: Innovation, Expansion, and Big Dreams Ahead 00:22:40 – Collaboration Beyond Clients: Exploring Strategic Partnerships 00:24:10 – Tech and AI: The Future of Business Innovation in 2025 00:25:15 – A Decade in the Making: Exciting Projects Finally Coming to Life 00:26:08 – Parting Thoughts: Gratitude, Optimism, and a Bright Future Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
The Truth About Agency / Client Relationships 43:36

hace 11 weeks43:36

43:36

This episode unpacks the dynamics of agency-client relationships and how to ensure you're a priority and not an afterthought. Todd and Kelly dive into industry reports, dissecting themes like agency transparency, the rising costs of expertise, and the ongoing debate over performance-based compensation. Through candid insights, they challenge commoditization mindsets, emphasizing the value of premium partnerships that prioritize strategy and results. Whether you're navigating agency collaboration or seeking smarter investments, this episode offers a thought-provoking guide to redefining expectations and maximizing outcomes. Chapters: 00:00:00 - Introduction: Why Agency Prioritization Matters 00:00:55 - Industry Insights: Breaking Down the DigiDay Article and Forrester Wave Report 00:02:32 - Key Themes: Highlights from the MediaSense Report on Accountability and Compensation 00:03:11 - Data Challenges: Addressing Measurement and Outcome Disconnects 00:03:31 - Commoditization Myths: Why Media Services Shouldn’t Be Treated as Commodities 00:04:11 - Strategic Growth: Making Agencies True Business Drivers 00:04:42 - Positive Trends: Industry Shifts Toward Value Recognition 00:06:05 - Accountability vs. Transparency: Striking the Right Balance 00:06:31 - Risk and Reward: Evaluating Agency Compensation Models 00:07:23 - Transparency Demands: How Clients Can Foster Stronger Agency Relationships 00:08:21 - Building Partnerships: The True Value of Collaborative Agency Relationships 00:15:36 - Financial Risk Models: When Agencies Should Take on More Risk 00:31:53 - Future Trends: Collaboration vs. Transactional Approaches in Agency Relationships 00:39:27 - Final Takeaways: Practical Insights for Optimizing Agency Partnerships Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja De Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
Trust, Truth & Treatment: A Marketing Maven's Take on Healthcare Marketing's Future 51:12

hace 12 weeks51:12

51:12

In this episode, Lisa Overman shares her extensive experience in marketing across diverse industries, focusing on her role in urgent and healthcare marketing. She discusses the evolving role of urgent care as a bridge between primary and emergency room care, the growing trust in virtual care, and the impact of consumer expectations shaped by a convenience-driven society. Lisa dives into the challenges of educating patients, building brand awareness, and addressing misconceptions in healthcare marketing while highlighting innovative strategies for driving consumer engagement. Chapters: 00:00:00 - Why Urgent Care is Becoming the New Primary Care 00:01:23 - Meet Lisa Overman: Marketing Expert with a Unique Perspective 00:02:16 - From Sandwiches to Healthcare: Lisa’s Career Journey 00:05:05 - How Consumer Behavior is Shaping Healthcare Trends 00:06:35 - Urgent Care’s Role in Filling Healthcare Gaps 00:08:12 - Virtual Care is Here to Stay: What It Means for Patients 00:16:26 - Unique Challenges of Marketing in the Healthcare Industry 00:24:52 - Breaking Down Stigma: Real-Life Urgent Care Stories 00:25:48 - Debunking Myths About Urgent Care Costs and Quality 00:27:39 - How Marketing Educates and Empowers Patients 00:29:05 - Evaluating the Impact of Marketing in Healthcare 00:30:43 - Building Trust Through Brand Recognition 00:33:36 - Why Marketing Must Be Holistic and Consistent 00:35:20 - Proving the ROI of Marketing in Healthcare 00:39:33 - Creating a Seamless Marketing Ecosystem for Patients 00:46:16 - Wrapping Up: Insights on Marketing and Healthcare Innovation Links and Resources: Lisa Overman on LinkedIn Exer Urgent Care Home Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja Dé Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
Could AI Replace Media Agencies? 34:49

hace 13 weeks34:49

34:49

In this episode, Todd and Kelly dive deep into the transformative potential of AI in media and marketing. They address the provocative question: Could AI make media agencies obsolete within the next five years? They explore the evolving roles of creativity, data privacy, and human nuance in marketing amidst AI advancements. The discussion reveals the challenges of maintaining differentiation in a highly automated world and outlines how agencies can adapt to stay relevant and innovative. Chapters: 00:00:00 - Opening Discussion: Data Privacy in a Competitive Landscape 00:01:11 - AI Disruption: Will Media Agencies Survive the Next Five Years? 00:02:13 - The Role of AI in Media Planning and Buying 00:04:47 - Barriers to Full AI Adoption in Marketing 00:06:24 - Standing Out: Creativity in an AI-Driven Marketplace 00:10:10 - The Human Edge: Nuance, Behavior, and Adaptation 00:14:57 - Media Agencies in 2029: A New Organizational Blueprint 00:26:21 - The Next Frontier: Marketing to AI Recommendation Engines 00:29:25 - Wrapping Up: Staying Relevant in a Rapidly Changing Industry Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja De Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
The Outcome of a Human Centered Approach to Hiring 29:20

hace 14 weeks29:20

29:20

In this episode, Kelly and Todd share how Vuja Dé Digital is redefining the hiring process. redefining the hiring process. By being themselves and focusing on candidates’ personalities, motivations, and intrinsic qualities that extend beyond their resumes; they connect in a more authentic and meaningful way. They explore the challenges of conducting meaningful virtual interviews and navigating the shifting job market in a post-COVID world. Highlighting their human-centered and non-traditional interview style, they discuss asking thoughtful, in-depth questions to uncover alignment with company culture. The episode emphasizes the power of fostering a workplace where employees feel valued, empowered, and invested, showcasing how these principles drive both hiring practices and daily operations. Chapters: 00:00:00 - Introduction: How Adaptability Shapes Modern Hiring 00:00:56 - Meet Kelly and Todd: Leaders Redefining Recruitment 00:01:03 - Hiring Post-COVID: Navigating New Challenges 00:01:45 - What Candidates Reveal: Key Takeaways from Recent Interviews 00:04:04 - Reinventing the Interview: Moving Beyond Resumes 00:07:41 - Hiring for the Human Factor: The Power of Personality and Motivation 00:09:14 - Candidate Feedback: What Sets Vuja Dé Digital Apart 00:11:05 - Workplace Culture Matters: Building Teams That Thrive 00:14:23 - Empowering Employees: Unlocking Potential and Fostering Growth 00:26:27 - Closing Thoughts: A Vision for the Future of Hiring Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja De Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
Building Brands Consumers Love 42:12

hace 16 weeks42:12

42:12

In this special look-back episode, Todd and Kelly revisit some of the most valuable insights shared by past guests—industry leaders who’ve tackled the challenges of building strong brands in competitive markets. Reflecting on these conversations, Todd and Kelly explore key strategies for leveraging social proof, fostering community, and navigating the complexities of platforms like Amazon. With insights on balancing brand growth with profitability, creating purpose-driven connections, and choosing between agency and in-house marketing, this highlight episode distills actionable wisdom for brand builders wanting to up level their marketing strategies and approach. Chapters: 00:00:00 - Introduction: Highlights from Top Brand-Building Conversations 00:00:44 - Social Proof, Brand Loyalty, and Scaling a Non-Alcoholic Beverage with E-Commerce 00:11:22 - Beyond the Pitch: Real Talk on Agency Selection with Liz Allen 00:22:50 - When Creativity Meets Execution with Oobli Head of Direct to Consumer, Traci Warren 00:39:19 - Insights Into the Evolving CMO Role with Juhi Pikale Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja De Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
Beyond CPMs: Why Business Outcomes Surpass Traditional Metrics 28:13

hace 17 weeks28:13

28:13

In this episode, Todd and Kelly discuss the evolving landscape of media buying and "performance media." They address the critical need for agencies and brands to shift from focusing solely on traditional metrics like CPM, to more meaningful metrics and strategies that drive real measurable business outcomes. They delve into the art and science of media strategy, stressing the importance of aligning media investments with a brand’s broader business goals. By valuing collaboration over transactions, Todd and Kelly argue for a model where media drives real growth, with agency relationships built on trust, shared objectives, and a commitment to long-term success. Chapters: 00:00:00 - Introduction: Building Strong Brand-Agency Partnerships 00:01:04 - Industry Insight: Highlights from Digiday's Media Buying Summit 00:01:37 - Redefining Media Performance for Business Impact 00:02:29 - Integrating Media with Business Goals 00:03:25 - Media Strategy as a Growth Engine, Not a Service 00:04:34 - Making the Most of Every Media Investment 00:06:11 - Finding Balance: The Art and Science of Media Strategy 00:10:41 - Aligning Procurement with Marketing for Success 00:12:34 - Trust and Partnership as Cornerstones of Success 00:20:01 - Why Weekly Check-Ins Outperform Quarterly Reviews 00:23:30 - Conclusion: The Path Forward for Media and Agency Relationships Links and Resources: Kelly Maguire on LinkedIn Todd Juneau on LinkedIn Vuja De Digital Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review!…

1
The Truth About AdTech 35:24

hace 18 weeks35:24