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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
130: Merry Quizmas
Manage episode 458158540 series 67239
Contenido proporcionado por Private Eye and Page 94: The Private Eye Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Private Eye and Page 94: The Private Eye Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Helen, Adam and Andy compete in the second ever traditional Page 94 End Of Year Quizenanny. Featuring a cast of 2024’s heroes and villains (90% villains), a smattering of Victories for the Eye, and Nigel Slater cooking a bumblebee.
177 episodios
Manage episode 458158540 series 67239
Contenido proporcionado por Private Eye and Page 94: The Private Eye Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Private Eye and Page 94: The Private Eye Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Helen, Adam and Andy compete in the second ever traditional Page 94 End Of Year Quizenanny. Featuring a cast of 2024’s heroes and villains (90% villains), a smattering of Victories for the Eye, and Nigel Slater cooking a bumblebee.
177 episodios
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×Travel special! Andy, Ian, Helen and Jane fly off to the Chagos Islands (AKA ‘How to spend £9billion losing sovereign territory'), ride the driverless railway Keir Starmer thinks he’s in charge of, and finally tackle the four most important words in the electric car revolution: ‘Cross Pavement Charging Solutions’.…
Ian, Helen, Adam and Andy discuss Trump II: The Wrath of Don , explain the latest verdict in the ongoing legal struggle of Prince Harry vs Everybody, and dig into the Chancellor’s dash for growth and whether it really is the polar opposite of net zero. (Spoiler: no).
Tulip Siddiq, until today the government’s anti-corruption minister, has resigned over alleged, er, corruption. Andy, Helen, Adam and Tim Minogue discuss the Eye’s history with the wilted Tulip, all the way back to 2016. Plus, everything about grooming gangs *except* a certain petulant billionaire, and the very latest news on David ‘Rommel’ Montgomery.…
Helen, Adam and Andy compete in the second ever traditional Page 94 End Of Year Quizenanny. Featuring a cast of 2024’s heroes and villains (90% villains), a smattering of Victories for the Eye, and Nigel Slater cooking a bumblebee.
Ian Hislop is joined by Harry Enfield, Jan Ravens and Lewis Macleod to bring the Private Eye annual 2024 (available in shops now. Ed.) to the stage. Featuring EJ Thribb, Sir Herbert Gussett, St. Paula and Keir Starmer's leaked WhatsApp group!
The team (plus special guest Matt Muir) explain why cryptocurrency has been pumped up in the USA and why it’s only going to get bigger in the UK. Plus what’s happening in the race between the Tortoise and the Observer, and the government’s mixed messaging on electric cars.
Ian recounts his impolite encounter with Justin Welby, before the team discuss the Observer strikes, the Telegraph sale and the latest developments in Murdochworld. Plus, an AI-voiced Bio Waste-Spreader reports back from the farmers’ inheritance tax protests.
Adam, Ian and Helen discuss the fallout from Donald Trump’s election victory, Prince Andrew’s housing crisis and how Prince William became his dad’s landlord. Then, Francis Wheen joins the team to talk about Justin Welby’s involvement in a historic child abuse scandal.
Ian, Helen, Adam and Andy discuss the vote-a-geddon about to happen in the USA, and back on this side of the pond uncover the great history of political punch-ups.
The team look at delays in the court system, the new news on the old proposals to redevelop Wimbledon’s tennis infrastructure, and the government’s investment rumble with P&O. Featuring, Adam, Andy, Jane Mackenzie and Sarah Shannon.
Ian, Helen, Adam and Andy discuss the Ghosts of Tories Past currently hanging around the conference (many with new books to plug), say 'goodbye' to the Evening Standard and 'good riddance' to Mohamed Fayed.
The team discuss why Keir Starmer should have gone to Specsavers; why the 92 hereditary members of the House of Lords might not be there much longer; and who will win the Murdoch succession battle playing out in a Nevada courtroom.
The team discuss the government's new strategy of Maximum Gloom, Donald Trump's dipshit strategy, and why you should think twice before sending a Telegram.
Adam, Helen, Andy and the Eye's book reviewer D.J.Taylor recommend the greatest political biographies ever written, from Louis XIV to Nadine Dorries via Chips Channon.
How online disinformation (and dubious reporting) contributed to the last week's riots across Britain. Plus, a look at the Conservative Leadership betting odds (place your bets now!) and a look at how Huw Edwards has changed in the last year.
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