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Contenido proporcionado por Bryce Whitwam and Ali Kazmi. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Bryce Whitwam and Ali Kazmi o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Happy Valentine’s Day! You know what that means: We have a brand new season of Love Is Blind to devour. Courtney Revolution (The Circle) joins host Chris Burns to delight in all of the pod romances and love triangles. Plus, Meg joins the podcast to debrief the Madison-Mason-Meg love triangle. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…
Social Media Intelligence vs. Traditional Research: Target Social's Wang Tao on the Future of Consumer Insights
Manage episode 457779163 series 3003211
Contenido proporcionado por Bryce Whitwam and Ali Kazmi. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Bryce Whitwam and Ali Kazmi o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of Strategy & Innovation for the Shanghai-based agency Target Social 仟传网络. Target Social is China's largest full-service social performance consultancy, providing a complete range of services that help brands take control of their social media investment.
1. What's your current job, and what does Target Social do?
2. What's the difference between your consulting role at your current vs. previous job?
3. How do you extract data from social media platforms that help deliver insights?
4. How is market research evolving? Is it just social listening, or is there more to it?
5. Is social listening a good measurement, and you don't need focus groups or interviews?
6. How do social platforms collect data for passive users?
7. Why do the algorithms seem incorrect about one's profile?
8. Pushing surprise content remains an advantage for advertisers.
9. What are the skills necessary for modern market researchers?
10. How do you teach insights, and how is it possible to identify them?
About Target Social (仟传网络): https://tarsocial.com/en/international
Wang Tao on LinkedIn: https://www.linkedin.com/in/tao-wang-b602619b/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's your current job, and what does Target Social do?
2. What's the difference between your consulting role at your current vs. previous job?
3. How do you extract data from social media platforms that help deliver insights?
4. How is market research evolving? Is it just social listening, or is there more to it?
5. Is social listening a good measurement, and you don't need focus groups or interviews?
6. How do social platforms collect data for passive users?
7. Why do the algorithms seem incorrect about one's profile?
8. Pushing surprise content remains an advantage for advertisers.
9. What are the skills necessary for modern market researchers?
10. How do you teach insights, and how is it possible to identify them?
About Target Social (仟传网络): https://tarsocial.com/en/international
Wang Tao on LinkedIn: https://www.linkedin.com/in/tao-wang-b602619b/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
74 episodios
Social Media Intelligence vs. Traditional Research: Target Social's Wang Tao on the Future of Consumer Insights
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Manage episode 457779163 series 3003211
Contenido proporcionado por Bryce Whitwam and Ali Kazmi. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Bryce Whitwam and Ali Kazmi o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of Strategy & Innovation for the Shanghai-based agency Target Social 仟传网络. Target Social is China's largest full-service social performance consultancy, providing a complete range of services that help brands take control of their social media investment.
1. What's your current job, and what does Target Social do?
2. What's the difference between your consulting role at your current vs. previous job?
3. How do you extract data from social media platforms that help deliver insights?
4. How is market research evolving? Is it just social listening, or is there more to it?
5. Is social listening a good measurement, and you don't need focus groups or interviews?
6. How do social platforms collect data for passive users?
7. Why do the algorithms seem incorrect about one's profile?
8. Pushing surprise content remains an advantage for advertisers.
9. What are the skills necessary for modern market researchers?
10. How do you teach insights, and how is it possible to identify them?
About Target Social (仟传网络): https://tarsocial.com/en/international
Wang Tao on LinkedIn: https://www.linkedin.com/in/tao-wang-b602619b/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's your current job, and what does Target Social do?
2. What's the difference between your consulting role at your current vs. previous job?
3. How do you extract data from social media platforms that help deliver insights?
4. How is market research evolving? Is it just social listening, or is there more to it?
5. Is social listening a good measurement, and you don't need focus groups or interviews?
6. How do social platforms collect data for passive users?
7. Why do the algorithms seem incorrect about one's profile?
8. Pushing surprise content remains an advantage for advertisers.
9. What are the skills necessary for modern market researchers?
10. How do you teach insights, and how is it possible to identify them?
About Target Social (仟传网络): https://tarsocial.com/en/international
Wang Tao on LinkedIn: https://www.linkedin.com/in/tao-wang-b602619b/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
74 episodios
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