The Secret to Creating Scroll-Stopping Content | Rachel Lewis of Lonely Planet

Marketing Happy Hour

This week, I’m joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world’s most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025.

We also dive into actionable tips for crafting compelling copy and short-form videos, balancing a remote career with personal passions like yoga and gardening, and Rachel’s advice for excelling in social media and brand marketing.

Whether you’re a seasoned marketer or just starting in social media, this conversation is packed with insights to level up your strategy.

Key Takeaways:

// Social Media Non-Negotiables: Rachel’s top principles for impactful content creation.

// Future Trends: Predictions for the content formats and strategies that will thrive in 2025.

// Engaging Content Strategies: Pro advice on writing compelling hooks, voice-over scripts, and short-form video editing.

// Tips for Effective Remote Work: Strategies for staying productive and connected while working remotely.

// Work-Life Balance: Why pursuing outside passions enhances professional success and personal fulfillment.

Connect with Rachel: LinkedIn

Follow Lonely Planet: Instagram

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