YouTube Ads: How to Convert Sellers Before the Listing Appointment w/ Shelby Johnson

Ambitious Agents

In a competitive real estate market, agents are walking into a listing appointment with a skeptical seller. When they don’t know you, you’re lumped in with the other agents and that makes converting a lead a lot harder.

What if you could win the battle before you even get to the appointment? What if, instead of convincing them to work with you, they are clamoring to become your client?

That’s the power of leveraging YouTube ads. Through a very simple strategy, you can become a local celebrity and convert sellers before you walk through their door.

Why are YouTube Ads more effective than Instagram/Facebook Ads? Why does organic YouTube content kill the success of this strategy?

I was recently featured on The Real Rockstars Podcast with Shelby Johnson where I revealed the YouTube strategy that grew my reach, raised my conversion and led to more closings. Today I bring you into this awesome conversation so you can implement the same strategy in your business.

Things You’ll Learn In This Episode

• The power of a YouTube adA lot of agents rely on Facebook/Instagram ads, but they don’t position you as a local celebrity. How do YouTube ads make you micro-famous?
• Organic videos vs. video adsIt sounds counter-intuitive, but posting organic videos and running ads at the same time can get you punished by YouTube. Why do we need to avoid doing both?
• How to build a YouTube lead funnelYouTube ads don’t just make you a local celebrity, they can become the top of a very profitable marketing funnel. How do you get the most out of each video you post?
• Elevate your open housesOne of the biggest mistakes agents make is not putting enough effort into their open houses. How do you turn an open house into the hottest ticket in the neighborhood?

Guest Bio

Shelby is a real estate agent and co-host of Real Estate Rockstars Podcast. She served in the Army for 6 years and got out as a Captain in the beginning of 2018 to dive into real estate full time as both a broker and investor. Out the gate, Shelby was recognized as the Keller Williams Rookie of the Year for all of North & South Carolina with 48 transactions closed. She moved on to create a traditional team, Five Pillars Realty Group, which closed 500+ transactions in the first 2.5 years. Subscribe to Real Estate Rockstars on YouTube, Spotify or Apple Podcasts.

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.