Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 442: Unlocking Premium Amazon A+ Content: Best Practices and Mistakes to Avoid with Pilothouse | AKNF
Manage episode 442277958 series 2899866
Contenido proporcionado por DTC Newsletter and Podcast and DTC Newsletter. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente DTC Newsletter and Podcast and DTC Newsletter o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episode, Sabrina and Rob break down exactly how to leverage this feature, covering everything from the basics to advanced strategies like cross-selling and A/B testing.
Key Insights You'll Learn:
Why A+ Content Matters: Understand why A+ content is the most crucial part of your Amazon listing and how it’s your last chance to convince customers.
How to Use Premium A+ Content: Discover how you can access Premium A+ content for free and leverage features like carousels, videos, and hotspots.
Effective A+ Content Strategies: Learn tips for creating visually stunning and highly informative A+ content that speaks to your customer's needs.
Actionable Tips from the Episode:
Leverage Premium A+: It’s free if you meet Amazon's criteria, so ensure you use this feature to make your content stand out.
Think Like Your Customer: Craft your A+ content by anticipating the problems your product solves and communicating your value proposition effectively.
Use A/B Testing: Experiment with different formats, layouts, and content types to optimize conversion rates.
Utilize Lifestyle Imagery: Use imagery that resonates with your audience to create an emotional connection and tell your product’s story.
00:00 - Introduction to Amazon A+ Content
04:00 - Designing Effective Amazon A+ Content
08:00 - AB Testing and Analyzing A+ Content Performance
12:00 - Restrictions and Guidelines for Amazon A+ Content
16:00 - Amazon's Evolution in Brand Experiences
#AmazonAPlusContent #EcommerceTips #ContentStrategy #SEO #AmazonMarketing #DigitalMarketing #ProductBranding #ABTesting #CustomerEngagement #ContentCreation
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
547 episodios
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Manage episode 442277958 series 2899866
Contenido proporcionado por DTC Newsletter and Podcast and DTC Newsletter. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente DTC Newsletter and Podcast and DTC Newsletter o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episode, Sabrina and Rob break down exactly how to leverage this feature, covering everything from the basics to advanced strategies like cross-selling and A/B testing.
Key Insights You'll Learn:
Why A+ Content Matters: Understand why A+ content is the most crucial part of your Amazon listing and how it’s your last chance to convince customers.
How to Use Premium A+ Content: Discover how you can access Premium A+ content for free and leverage features like carousels, videos, and hotspots.
Effective A+ Content Strategies: Learn tips for creating visually stunning and highly informative A+ content that speaks to your customer's needs.
Actionable Tips from the Episode:
Leverage Premium A+: It’s free if you meet Amazon's criteria, so ensure you use this feature to make your content stand out.
Think Like Your Customer: Craft your A+ content by anticipating the problems your product solves and communicating your value proposition effectively.
Use A/B Testing: Experiment with different formats, layouts, and content types to optimize conversion rates.
Utilize Lifestyle Imagery: Use imagery that resonates with your audience to create an emotional connection and tell your product’s story.
00:00 - Introduction to Amazon A+ Content
04:00 - Designing Effective Amazon A+ Content
08:00 - AB Testing and Analyzing A+ Content Performance
12:00 - Restrictions and Guidelines for Amazon A+ Content
16:00 - Amazon's Evolution in Brand Experiences
#AmazonAPlusContent #EcommerceTips #ContentStrategy #SEO #AmazonMarketing #DigitalMarketing #ProductBranding #ABTesting #CustomerEngagement #ContentCreation
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
547 episodios
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Similar a DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Business tips for startups by proven entrepreneurs
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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continue reading
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