Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prioritize Operations Over Marketing, Common Operational Mistakes eCommerce Businesses Make as They Scale, How AI is Revolutionizing eCommerce Operations (#340)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing.
Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com.
Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming order operations for online merchants.
Tune in to learn how to optimize your backend processes and keep your eCommerce business running smoothly.
Topics discussed in this episode:

• Why brands prioritize operations over marketing in ecommerce
• How operational complexity increases with multi-channel selling
• What common operational mistakes ecommerce businesses make as they scale
• How AI is revolutionizing e-commerce operations and enhancing efficiency
• Why connecting disparate systems is crucial for streamlining e-commerce operations
• What types of clients benefit most from operational optimization solutions
• Why order-based pricing aligns with customer success in ecommerce operations
• How AI is changing consumer buying behavior and brand creation in ecommerce
• Why operations remain critical despite AI advancements in ecommerce

Links & Resources
Website: https://pipe17.com/
LinkedIn: https://linkedin.com/company/pipe17
X/Twitter: https://twitter.com/pipe17inc
Tik Tok: https://www.tiktok.com/@pipe17official
Get access to more free resources by visiting the show notes at
https://t.ly/BHc7a
Recommended Next Episode
#339: The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan → https://ecommercecoffeebreak.com/shopify-ai-search-discovery/
SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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