Why Understanding Data Matters in Transportation Today with Sarah Ahern

ON THE MOVE: Transportation Sales & Marketing Success Stories

Unlock the secrets behind successful transportation and logistics strategies with our latest episode of On the Move. We kick things off with Sarah Ahern from PATH Growth, who sheds light on the TMSA benchmarking study's latest revelations. With a sneak peek into the 2024 results, Sarah's expert insights will guide you on how to turn this invaluable data into actionable strategies. Don't miss our exclusive insights ahead of our detailed presentation at the TMSA Executive Summit in October.
Next, we explore the revolutionary role of technology and AI tools like ChatGPT and Gemini in transforming data analysis within logistics. Discover how cross-functional collaboration can mitigate biases and help your marketing and sales teams make informed decisions. We dive deep into the significance of asking the right questions during data collection and involving diverse perspectives to ensure the process is both trusted and actionable. Learn how to correlate the time invested in data collection with the value of the output, ensuring every bit of data you collect works for you.
Finally, we emphasize the importance of understanding the "why" behind data and metrics, especially in light of the challenges faced in achieving sales quotas in 2024. Hear how combining data analysis with anecdotal market insights can provide a complete picture of industry trends. As we gear up for the Executive Summit in Hoboken, New Jersey, from October 10th to 11th, we share our excitement for commercial growth, sustainability workshops, and celebrating the Sales and Marketing Mountain Mover Awards. This episode is packed with practical strategies and insights that will set you up for success in the ever-evolving logistics landscape.
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Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Capíttulos

1. Why Understanding Data Matters in Transportation Today with Sarah Ahern (00:00:00)

2. Transportation Benchmarking Study Insights (00:00:02)

3. Leveraging Data for Marketing Success (00:10:14)

4. Insights and Perspectives in Logistics (00:19:00)

5. Community and Benchmarking Executive Summit (00:28:21)