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Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo
Manage episode 435783484 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
Guest:
Krista Phillips, CMO for Consumer Lending, Wells Fargo.
153 episodios
Compartir
Manage episode 435783484 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
Guest:
Krista Phillips, CMO for Consumer Lending, Wells Fargo.
153 episodios
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