Episode 75 - Making Lead Capture Successful for Your Bank or Credit Union

Hit Record Podcast - FI GROW Solutions

In this podcast, Meredith Olmstead, CEO and Founder of FI GROW Solutions, and Danielle Fancher, the Director of Sales, discuss effective strategies for capturing leads on websites of banks and credit unions. They emphasize the complexity of online financial product applications and the high rate of abandoned applications. The conversation highlights the importance of combining automated and personalized follow-up methods to convert abandoned applications into completed transactions. They also explore how various techniques, such as prompt email responses, phone calls, and personalized emails, significantly enhance lead conversion rates.

Key Takeaways:

1. Lead Capture and Follow-up: Efficient lead capture isn't just about encouraging users to start an application; it's crucial to actively follow up on applications that aren't completed. This involves a mix of automation for immediacy and personal follow-up for effectiveness.
2. Importance of Personalized Communication: Conversion rates significantly improve when financial institutions use personalized communication strategies. These include quick phone calls and customized emails, which make potential customers feel valued and supported.
3. Impact of Team Involvement and Incentives: Institutions with dedicated, incentivized teams handling leads tend to achieve higher conversion rates. Engaging the team in active sales efforts, supported by automation, leads to better customer engagement and higher success in closing applications.