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Contenido proporcionado por Peter Ericson and Leaky Paywall. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peter Ericson and Leaky Paywall o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy

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Manage episode 433114448 series 3263091
Contenido proporcionado por Peter Ericson and Leaky Paywall. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peter Ericson and Leaky Paywall o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue, are discussed. The hosts advocate for using a free registration model and metered paywalls to balance SEO and reader engagement.

Core strategies include leveraging content to grow email lists, employing targeted messaging in newsletters, and nurturing readers consistently to convert them into paid subscribers.

The episode also discusses a case study on Mexico News Daily that illustrates the success of these techniques, highlighting significant email list growth and increased traffic as a result of implementing these paywall strategies.

  continue reading

61 episodios

Artwork
iconCompartir
 
Manage episode 433114448 series 3263091
Contenido proporcionado por Peter Ericson and Leaky Paywall. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peter Ericson and Leaky Paywall o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue, are discussed. The hosts advocate for using a free registration model and metered paywalls to balance SEO and reader engagement.

Core strategies include leveraging content to grow email lists, employing targeted messaging in newsletters, and nurturing readers consistently to convert them into paid subscribers.

The episode also discusses a case study on Mexico News Daily that illustrates the success of these techniques, highlighting significant email list growth and increased traffic as a result of implementing these paywall strategies.

  continue reading

61 episodios

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