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Episode 52: A View from the Top

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Contenido proporcionado por Inside Jobs. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Inside Jobs o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and George Friedman of Highmark Health—all of whom offer an inside look at the organizational strategies and operating practices that enable their teams to deliver incomparable value to the businesses they support.

——
This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

  continue reading

56 episodios

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iconCompartir
 
Manage episode 426550231 series 1755622
Contenido proporcionado por Inside Jobs. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Inside Jobs o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and George Friedman of Highmark Health—all of whom offer an inside look at the organizational strategies and operating practices that enable their teams to deliver incomparable value to the businesses they support.

——
This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

  continue reading

56 episodios

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Inside Jobs — Podcast for In-House Agencies
Inside Jobs — Podcast for In-House Agencies podcast artwork
 
In this episode of Inside Jobs, we hear from Ekaterina Bueva , Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on strategic priorities while uniquely focused on local markets. Listen as Ekaterina explains how this complex network collaborates internally and with external partners, united in purpose despite assorted languages, time zones, and cultures. —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
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Inside Jobs — Podcast for In-House Agencies
Inside Jobs — Podcast for In-House Agencies podcast artwork
 
In this episode of Inside Jobs, we welcome Beth Anne Mandia , Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal creative agency by coaching them on the importance of learning the business, asking questions, cascading information, and making clear what she expects “every time they walk into a room.” —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
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Inside Jobs — Podcast for In-House Agencies
Inside Jobs — Podcast for In-House Agencies podcast artwork
 
In this episode of Inside Jobs, we connect with Keith Loell , integrated creative director and leader at Tonic, the award-winning in-house agency at Highmark Health. Keith has always felt the most comfortable and most alive building things. So, when the executives at Highmark came knocking with a plan to build a full-service, world-class in-house agency, he was all in! Join us to hear how Keith’s experience with external agencies and clients across three continents led to his decision to take his passions and expertise in house, helping to build the 2023 In-House Agency of the Year. —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
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Inside Jobs — Podcast for In-House Agencies
Inside Jobs — Podcast for In-House Agencies podcast artwork
 
In this episode of Inside Jobs, creative prodigy turned creative leader, Julie Wisnicki talks about her unwavering commitment to improving people’s lives. That includes her current role as head of Creative Services for continuous glucose monitoring pioneer, Dexcom. As a talented visual artist, accomplished musician, elite college athlete, and lifelong learner, Julie has always been guided by both purpose and passion. Tune in for her full story including four non-negotiables that have helped steer her career—factors she says are mandatory when considering any new role. (Spoiler alert: salary isn’t one of them!) —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
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Inside Jobs — Podcast for In-House Agencies
Inside Jobs — Podcast for In-House Agencies podcast artwork
 
This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and George Friedman of Highmark Health—all of whom offer an inside look at the organizational strategies and operating practices that enable their teams to deliver incomparable value to the businesses they support. —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, we get to know Kristine Kobe , VP of Marketing & Advertising for Liquid Sunshine, the in-house agency at Keurig Dr Pepper. Tune in as Kristine offers her perspective on building a high-performing organization—starting with assembling a team of top talent that’s inspired by the work they do, the brands they support, and the results they deliver. You’ll also hear about the merits of getting to know the people on your team, the importance of paying attention to what matters to them, and why empowering individuals helps everyone shine. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and visibility that goes along with being on the inside. He and his team take full advantage of the insights they gain by seeing where Loblaw is headed as it unfolds, capitalizing on their exposure by delivering highly creative, highly impactful omnichannel solutions to a range of businesses. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, Angel Maldonado opens up about what it was like growing up in the East New York neighborhood of Brooklyn during historically turbulent times and the motivation it gave him to pursue his education and eventually his career in creative marketing. Angel’s upbringing gifted him with a real-world perspective that earned him a reputation for maintaining calm amid chaos. Tune in as he talks about the influence key mentors had throughout his life, prompting him to explore assorted paths and build enduring relationships. Today, Angel leads with honesty, competence, humility and compassion, with the best of him inspiring the best in others. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, we meet Kris Kinney . Kris is a creative technologist whose interest in graphics harkens back to his adolescence—hunkered down in his room playing computer games and learning new tools, he had a passion for all things digital. Today, Kris is responsible for branding at Tungsten Automation (formerly Kofax), a recognized leader in AI-powered intelligent automation. With a mix of in-house and external agency experience, Kris takes an omni-channel approach to brand activation. And he understands the importance of bringing diverse teams together to create consistent, customer-focused experiences that deliver business results. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
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Inside Jobs — Podcast for In-House Agencies
Inside Jobs — Podcast for In-House Agencies podcast artwork
 
This special release of Inside Jobs was recorded live at the 2023 IHAF Leadership Summit, an executive conference featuring some of the most-accomplished internal agencies in the country. Lauded as the premier networking and learning event for in-house leaders, this year’s Summit (and this unique episode) includes session speakers Catherine Simmons of Delta Air Lines, Bill Fox of Empower, Kirstin Dorsch of The Coca-Cola Company, and Jay Williams of CVS Health. Listen in for takeaways from the day! —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, we meet Jordan DeWitt . From wannabe history professor to VP of Creative at Capital One, Jordan’s story is equal parts wisdom and good humor. Jordan explains why it’s important to let people do what they do best—to create a sense of belonging and community first, and optimize from there. He also talks about how his current group of 200+ operates as one team with one workflow, seizing control of their destiny by owning how they work within their own world. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, we hear from Ivan Pols , Chief Creative Officer at proprietary geocode-system innovator, what3words. Ivan explains the concept behind a company that can identify any location on Earth with a unique combination of just three words. He also delves into his own philosophies, including a belief that everyone is responsible for contributing ideas to enable the growth of the brand. Ivan’s stewardship of the business is clear, as is his passion for creative thinking even when it sometimes misses the mark. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, we hear from Amanda Dinsmor , Global Creative Director for insurance, risk management and consulting firm, Gallagher. Amanda paints the picture of time spent honing her skills as a fine artist in Louisiana—eventually finding her way to the bright lights of advertising and graphic design in Chicago. Tune in to hear how a passion for people and creative problem solving have been foundational to Amanda’s success. Today, she leads a 40-person team that spans assorted disciplines on behalf of a multinational brand. Please use IJPODCAST100 for a £100 discount while registering for the Henry Stewart’s Creative Operations , Creative Production , Design Ops and Photo Studio Ops 2023 events in London on March 10. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, we meet Carol Feeley . From her first job as an assistant in an art shop to her current role as Global Head of Creative for innocent drinks, Carol knows what she wants and isn’t timid in pursuing it. Grab your favorite smoothie, relax and listen as Carol talks about the importance of diversity on her team and what they do to kindle creativity. She also opens up about mental health in the workplace, how she manages imposter syndrome, and why she values working for a company that enables her to be the best version of herself —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
In this episode of Inside Jobs, we meet Jon Gordon —an award-winning ECD and storyteller with 20 years of external agency and in-house experience. These days, Jon spends his time leading the internal agency at FAT Brands Inc., a global franchising company that acquires, markets and develops fast-casual, quick-service and polished-casual dining experiences across 17 restaurant brands worldwide. Jon talks about how his eyes were opened to what more a creative person can contribute when working closely with marketing. And why building trusting relationships with key business stakeholders makes all the difference in the effectiveness of the work. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS .…
 
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