Mastering Pop-Up Market Success with Mina Davenport

32:09

Send us a text How can you be unapologetically you and show up authentically in your brand? It all starts with the art of storytelling. Today’s guest, Dr. Amber Langley Gill, is sharing how to draw inspiration from everyday life and weave those stories into your copywriting. She is diving into the importance of authentically crafting impactful stories that genuinely connect with your audience and it’s often the mundane moments of everyday life that are often the key to inspiring and engaging storytelling. And you won’t want to miss it when Amber discusses the whole “you should be talking to one person” concept. And I’ll give you a hint...she doesn’t agree with it! Amber Langley Gill is the vivacious force behind "The Inked Vault," where she teaches the art of bold storytelling with a dash of sass. A former ER vet turned ultra-runner and author, she's not afraid to push boundaries or buttons. Amber’s approach to life and business is unapologetically raw and refreshingly honest. She crafts content that captivates, connects, and converts, proving that the pen can be as mighty as the sword. Get ready to be inspired by her no-BS guidance and quirky insights that turn conventional wisdom on its head. So, if you are ready to hear Amber’s unique perspective on blending personal stories with powerful marketing tactics, and learn how to be unapologetically raw and honest in your approach and learn practical tips that can redefine your sales approach then this episode is for you! Connect with Amber Website: www.amberlangleygill.com The Inked Vault: https://www.amberlangleygill.com/inkedvault Instagram: www.instagram.com/dr.amberlangleygill Linkedin: https://www.linkedin.com/in/mrsamberlgill/ Episode Highlights: Amber’s transition from emergency critical care veterinarian to entrepreneur Importance of authenticity in copywriting and storytelling Amber’s approach to authenticity in copywriting Importance of brand voice and its impact on content and audience connection Elements of storytelling as a marketing tool How to connect everyday stories to your business Techniques for crafting authentic stories Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
Five-Step Framework to Turn Customer Problems into Life-Long Loyalty 21:53

hace 8 días21:53

21:53

Send us a text How do some companies turn customer problems into lifelong loyal customers? Today, we are diving into my transformative five-step framework that is designed to turn customer problems into opportunities to create raving fans for life. I’m sharing real-life examples from my own candle company, Hart Design Co, about how a heated retail issue was transformed into a long-term, successful partnership by embracing clear communication, understanding my customers' needs and offering a creative win-win for the both of us. I used my five-step framework which is designed to build trust and transform customer challenges into lifelong loyalty. So, if you are ready to learn how you can apply this proven framework to create loyal customers who are eager to sing the praises of your brand, and be empowered to transform challenging customer interactions into opportunities then this episode is for you! Episode Highlights: Importance of customer experience in repeat business What is the 5-step framework for customer problems My real customer problem and how I changed her into a raving fan for life Importance of maintaining business integrity and knowing when to cut losses Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
Celebrating 1 Year of Highlights & Podcast Growth w/ Liz Chapman 16:47

hace 15 días16:47

16:47

Send us a text What does it take to launch a podcast that ranks alongside industry giants like Jenna Kutcher and Amy Porterfield? It’s been one year since I’ve launched the She Sells Differently Podcast! And to celebrate I’m bringing on someone that is probably the one person that knows more about my podcast than I do and that is my podcast manager, Liz Chapman. And today, Liz and I are reflecting on the launch and growth of the She Sells Differently podcast. In one short year the She Sells Differently launched at #39 on the Apple marketing charts alongside Jenna Kutcher and Amy Porterfield, is a top 5% globally ranked podcast and the podcast has grown 2,270% since launch day! Liz also shares the behind the scenes of what a podcast manager actually does, how she uses a lead magnet to bring in new clients, her advice if you are looking to launch a podcast and what’s working in the podcast space right now. Liz Chapman is a podcast producer and launch specialist, helping busy solopreneurs turn their podcast dreams into reality, without the overwhelm. She’s all about making the process simple, strategic, and stress-free so you can grow your visibility, attract your ideal audience, and use your podcast as a powerful marketing and lead generation tool. So, if you are ready to learn how we launched at the top of the Apple charts and hear insider tips and stories from behind the scenes of the She Sells Differently podcast than this episode is for you! Connect with Liz Chapman Website - https://lizchapmanco.com/ Podcast Launch Simplified – https://podcastlaunchsimplified.com/yes?am_id=andeehart Instagram - https://www.instagram.com/liz_chapman_podcastmanager/ Episode Highlights: Celebrating one year of the She Sells Differently Podcast What is the role of a podcast manager Using a lead magnet to nurture potential clients How we launched the She Sells Differently podcast to #39 on the Apple charts Andee’s consistently charting on Apple and working her way up to a 5% globally ranked podcast Advice for aspiring podcasters Using podcasting to build trust and expertise What’s coming in season 2 of the She Sells Differently podcast Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
5 Marketing Pillars That Will Transform Your Business with SJ Meeson 35:21

hace 22 días35:21

35:21

Send us a text Do you feel overwhelmed by the world of marketing and automation while trying to balance your faith and grow your business? Today’s guest SJ Meeson, is getting candid about the emotional nuances many Christian businesswomen face when considering wealth and profit, and explores how entrepreneurs can align their ventures with their spiritual values and still thrive financially. And she continues to bring the value when she dives into sharing her marketing automation tips. She outlines 5 essential pillars for marketing automation, which are designed to build on one another, therefor simplifying the often-overwhelming world of marketing. SJ is a passionate, multipotenialite who loves nothing more than to create spaces for women to connect with Jesus. In 2013/14 I was given a word to inspire women. Since then, she has dreamt about how I could inspire women and unite them together. I knew it was going to be for God and I knew I had a passion for business. In 2016 Christian Women in Business was born.This has now developed into The Christian Women Group (TCWG). Alongside building TCWG, SJ has built a property portfolio and runs The Automation Girl and help busy business owners set up marketing automations for their businesses. So, if you are ready to discover the pillars that can transform your marketing strategy and learn how to incorporate your faith into your business seamlessly as well as the secret to making your marketing personal and why your email list is your number one marketing asset then today’s episode is for you! Connect with SJ Website: https://christianwomeninbusiness.co/ Facebook : https://www.facebook.com/christianwomeninbusinessau/ Instagram: https://www.instagram.com/christianwomeninbusiness/ Website: https://theautomationgirl.com/ YouTube: https://www.youtube.com/@theautomationgirl Episode Highlights: Meet SJ Meeson and her entrepreneurial journey The formation of Christian Women in Business Community SJ’s evolution from digital project management to marketing automation Concerns around making money as a Christian Marketing tips and strategies from the Automation girl Incorporating God into business Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
Streamlining Your Product Portfolio to Increase Sales 19:14

hace 29 días19:14

19:14

Send us a text Are you struggling with an overwhelming variety of products that don't seem to translate into higher sales? Today, we are diving into your product portfolio and why having too many products can be hurting your business and causing you to lose sales. A large product portfolio can dilute your brand’s message and positioning, making it harder for your customers to understand what you specialize in. Consumers want clarity and expertise, both of which can be diluted by a large product offering. I’m sharing actionable strategies to help you streamline your product portfolio from conducting product audits to bundling slow-moving items with your best sellers. So, if you are ready to really dive into the importance of auditing your product line to maintain a profitable business than press play and listen in! Resources: Pricing and Profit Workbook - https://learn.andeehart.com/pricing--profit-workbook/ Episode Highlights: Importance of streamlining your product portfolio Negative impact of having a broad product portfolio Indicators that your product portfolio may be too big Strategies to downsize your product portfolio Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
Three Goals for 2025 That Will Transform Your Business 18:46

hace 5 weeks18:46

18:46

Send us a text Are you ready to make 2025 your most successful and profitable year yet? In today’s episode, I’m sharing three powerful strategies to help you grow your business in 2025. And the goals I’m sharing today are ones that I have already started to implement into my own business and I’ve already to seen success with these. We are diving into the often-overlooked art of simplifying and streamlining product offerings. This counter-cultural approach challenges the conventional wisdom of providing endless choices to customers, highlighting how fewer options can actually lead to better decision-making and increased sales. The second is perfecting your sales copy and product descriptions and I’m sharing some practical tools and tricks that I used for my own copywriting. And rest and balance make up the third goal for 2025. Carving out time for rest can enhance creativity, productivity, and mental well-being. So, if you are ready to dive into the 3 transformative goals that have already started making waves in my business from simplifying your product offerings to crafting sales copy that truly connects then this episode is for you! Resources Mentioned: Faire Visibility Playbook: https://learn.andeehart.com/faire-playbook/ Ubersuggest: https://neilpatel.com/ubersuggest/ Yoast SEO: https://yoast.com/ Episode Highlights: Setting goals for 2025 The importance of simplifying product offerings to avoid consumer overwhelm Focus on top 20% and bottom 10% of product offerings Action steps to streamline and create a cohesive product collection The power of effective sales copy Utilize tools like Ubersuggest and Yoast SEO for SEO Action steps for improving sales copy The importance of rest for creativity, productivity and mental health Tips for incorporating rest Action steps for implementing rest Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
How to be Successful on Etsy with Dylan Jahraus (Encore) 28:26

hace 6 weeks28:26

28:26

Send us a text Are you ready to be successful on Etsy and skyrocket your sales? In today’s episode we are joined by Dylan Jahraus who is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Dylan is diving deep into strategies that differentiate successful Etsy sellers from the rest of the noise on Etsy, and she shares the secret to choosing the right products for Etsy’s platform and elaborates on the importance of building long-term customer relationships for continued success. Dylan also dismisses the notion that Etsy is a crowded marketplace and shares several examples on how to be innovative with your products so that you can stand out. And she answers the question that I hear quite often - “Should I be on Etsy or Shopify?” So, if you are ready to discover strategies on how to maximize product appeal, stand out in a saturated market and harness the power of exceptional customer experience then this episode is for you. Connect with Dylan Website: https://dylanjahraus.com/ Instagram: https://www.instagram.com/DylanJahraus/ Podcast: https://podcasts.apple.com/us/podcast/etsy-seller-success-with-dylan-jahraus/id1647518076 YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Free Bonus from Dylan - When you schedule a call to chat more about your Etsy shop and challenges and to learn more about our 1:1 coaching: https://calendly.com/dylanjahraus/your-free-bonus-with-coaching-more-sales-fast Resources How strategic product packaging can boost your sales - https://andeehart.com/episode132/ How to use consumer market trends to build your product-based business - https://andeehart.com/episode113/ Episode Highlights: Understanding the changing landscape of Etsy Key elements of a successful Etsy shop Benefits of focusing on customer experience Choosing the right products for Etsy How to differentiate yourself on Etsy Balancing wholesale and direct-to-consumer sales How to choose between Etsy and Shopify Tips for new sellers on Etsy Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
5 Reasons Customers Aren't Buying From You (and It's Not Your Product) (Encore) 19:15

hace 7 weeks19:15

19:15

Send us a text Are you struggling with understanding why your customers aren’t buying from you? In the world of entrepreneurship, making sales is often the ultimate goal. However, often times we find ourselves puzzled when our products don't seem to be flying off the shelves. Today, I’m sharing with you 5 reasons why your customers may not be buying from you and it likely doesn’t have anything to do with your product. Does that surprise you? We will dive into issues that may be restricting your sales, such as inadequate product information, lack of convenience, an unclear value proposition, lack of follow-up and poor customer experience. If you're ready to take your sales game to the next level and learn how to overcome the top 5 reasons customers aren't buying from you, grab your notebook, press play, and let's go! Episode Highlights: Importance of clear, consistent product descriptions Why you need a streamlined purchasing process The importance of your value proposition Why you need a strategic customer follow-up process in place Why exceptional customer services make a difference for future sales The importance of customer retention Setting clear expectations and having timely responses Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
The #1 Marketing Strategy I Wish I Had Utilized from the Start of My Business (Encore) 19:23

hace 8 weeks19:23

19:23

Send us a text The most common question I got asked by my clients is “what would you do first if you were starting a business from scratch?” And I tell my clients if I could go back and start over, I would start with building an email list and having an email marketing strategy in place. Why would I start an email list vs focusing on social media? How often have you heard about accounts being closed down and business owners losing all of their followers, and having to start over? We don’t own our social media following but we do own our email marketing list. With social media it can be hard to break through all the “noise” but with email marketing your emails are landing directly in their inbox. According to Sales cycle, 50% of people buy from email marketing at least once a month. How could that impact your business? Today, I’m diving into my #1 marketing strategy and how you can start laying the foundations and building and nurturing your email list with my 3-part framework strategy. Are you ready to start an email list and start paving the way for elevated sales and sustained growth? If so, press play and let’s go! Episode Highlights: The importance of email marketing and building your list Which CRM platform should you choose (and what is a CRM) Benefits of crafting a lead magnet How to begin building your email list How to nurture your email list Why you need an email content calendar Using automations with your email list Why you should personalize your emails to your list Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
How to Successfully Wholesale Your Products (Encore) 22:06

hace 9 weeks22:06

22:06

Send us a text Are you confused on how to wholesale your products? I’ve compiled a list of the top 10 questions I see asked about wholesaling your products and I’m answering them all for you today so that you can confidently expand your business into the retail market. And don’t miss out on this 4-part series. Today, is the first of four episodes where we will dive deep into the world of wholesaling your products. Week 2 will be my 5 tips for curating a product collection for wholesaling. Week 3 will be how to optimize your Faire wholesale site. And week 4 will be how to understand if your product-based business is ready for wholesaling. So, if you are ready for a comprehensive guide to wholesaling basics and you are ready for the journey of expanding your business into the retail market, then today’s episode is for you! Resources: She Sells Wholesale Course - https://andeehart.com/wholesale Episode Highlights: What is the difference between wholesale and consignment? What does MOQ mean? Do I charge retailers tax on a wholesale product? How to calculate the wholesale price of a product? What should I include in a wholesale agreement? Do I need a wholesale catalog? What is the difference between a wholesale catalog and a line sheet? How do I accept payment for a wholesale order? What is the best way to ship wholesale orders? How do I prepare for a meeting with a retailer? Where can I find new retailers? Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
Mastering Pop-Up Market Success with Mina Davenport (Encore) 25:57

hace 10 weeks25:57

25:57

Send us a text What does a wildly successful pop-up market look like? Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience. The unexpected challenges she faced during her pop-up market and how she overcame them. Her strategy for maximizing sales while maintaining customer satisfaction. The importance of highlighting unique features and minimizing the barriers for purchase and so much more. So, listen in on Mina’s inspiring journey of resilience during her first pop-up market and her invaluable insights for aspiring and established product-based business owners. Would you like to learn exactly how I 20x’ed my return on investment at my last pop-up market and continued making sales from the same customers for months following the pop-up market? Join Pop-Up Market Prep – learn more here https://hartdesignco.thrivecart.com/pop-up-market-prep/ Resources: How to use Consumer Market Trends to Build Your Product – Based Business - https://andeehart.com/episode113/ Connect with Mina: Website: https://tophoscandles.com (10% off first order with email sign up) Instagram: https://www.instagram.com/tophoscandles Episode Highlights: Sales strategy at pop-up markets Highlighting unique product features Engaging with customers Minimizing barriers for customers to purchase Dealing with unexpected challenges How to choose which pop-up market to participate in Assessing pop-up market success Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
How I Built My Bridge from Corporate Life to Entrepreneur (Encore) 19:42

hace 11 weeks19:42

19:42

Send us a text One question I’m often asked is “how did I make the leap from corporate life to entrepreneurship?” So, I’m sharing my journey of why I left my corporate sales job, which I actually really liked, after 17 years, to become an entrepreneur. I’m reflecting on my evolving definition of wealth and how I am finding tremendous fulfillment in pursuing purpose in my life rather than just financial success. I’ll share how faith and prayer played a pivotal role in my decision-making process, culminating in a defining moment that led to me taking the leap into full-time entrepreneurship. I’m getting a little more personal and sharing my challenges, my faith and my determination while building my bridge to entrepreneurship and a more purposeful lifestyle. And friend, it’s never too late to explore your passions and create the lifestyle you truly desire, so if you are ready for some inspiration – press play and listen in! Episode Highlights: The transition from corporate life to entrepreneurship How I unexpectedly entered into corporate sales and how it prepared me for entrepreneurship My dance background provided valuable skills and confidence that translated to success in my corporate job My first foray into entrepreneurship during the pandemic Managing growth in my candle business alongside my full-time corporate job My reflection and prayers for clarity on leaving my corporate job to pursue entrepreneurship What made me take the leap into full time entrepreneurship Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
Three Key Reasons Why Being Different Can Increase Sales 15:41

hace 12 weeks15:41

15:41

Send us a text Are you tired of feeling like you’re just another face in a crowded market when selling your products? Do you feel like you’re always trying to blend in with your competitors? In today’s episode I’m diving into why you need to embrace your uniqueness and how that can be a game changer for your business growth and how it can help you increase sales. I'm sharing stories from Sugarfina and my biz bestie, Rachel Tenney, and how they embraced being different which has led them to having life-long customers and thriving businesses. Don’t forget friend when you sell authentically it’s not just about the numbers, it’s about truly connecting with and serving your audience which well fuel your confidence and your joy! So, if you are ready to embrace your unique traits, learn why being different is your secret weapon and increase your sales then today’s episode is for you! Ps. Merry Christmas and enjoy some of my most popular episodes from 2024 in January and I’ll be back February 5th 2025 with season 2 of the She Sells Differently podcast! Resources: Join my Free She Sells Differently Facebook Group - https://www.facebook.com/groups/shesellsdifferently Rachel Tenney’s the VOCA Society - https://www.vocasociety.com/join Episode Highlights: Three key reasons being different can help you increase sales Make sure you are standing out from the crowd Align your sales approach with your personal values Build connections, trust and loyalty Embrace your uniqueness Focus on serving your audience Importance of community support Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
Sales Strategies for Success: Wrapping Up 2024 & Planning for 2025 17:39

hace 13 weeks17:39

17:39

Send us a text Are you ready to set yourself up for success in 2025? In order to do so we need to evaluate our sales strategies from 2024 so that we can truly move the needle towards success in 2025. In today’s episode we dive into analyzing top-performing sales strategies, product favorites and what events in 2024 really helped move the needs when it came to your sales. Next, it’s out with the old and in with the new! I’m sharing the importance of understanding which products and activities are underperforming and why you need to let them go. And I share one of my favorite activities, calendar mapping, which focuses on key launches and prepping for seasonal periods. So, if you are ready for actionable insights and a tactical planning strategy that will help you to thrive in the new year then this episode is you! Resources Strategic wholesale planner for product makers – The yearly planner that will take the guesswork out of creating an organized rhythm for your product-based business https://andeehart.com/strategic-planner Join the Wholesale Collective - https://andeehart.com/wholesale Episode Highlights: Reflecting on 2024 Evaluating sales strategies and product performance for 2025 Financial impact of carrying underperforming products Reviewing sales channels and marketing activities Focusing on activities that bring joy Building a CEO mindset for growth and sustainability Setting strategic goals for the New Year Calendar mapping of key events and product launches Importance of rest and recovery Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently Connect with me: https://andeehart.com Instagram - https://www.instagram.com/andeehart/ LinkedIn - https://www.linkedin.com/in/andeehart Email – andee@andeehart.com…

1
People Strategy Secrets for Sustainable Business Growth w/ Lindsay White 43:21

hace 14 weeks43:21