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Drunk Elephant Founder Tiffany Masterson on Trusting Your Gut in Business

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Manage episode 422021558 series 2090100
Contenido proporcionado por 9 to 5ish with theSkimm. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente 9 to 5ish with theSkimm o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Tiffany Masteron’s grandma told her the name “Drunk Elephant” was the most asinine thing she’d ever heard. Granny wasn’t the only one – her friends thought so too. But Tiffany never bent when it came to her vision of the company, even though she was a stay-at-home mom with zero experience in skincare. Instead, she had this gut feeling about her ingredient formulation and trusted it was different enough to take the company far. Spoiler alert: it did.

In this episode of 9 to 5ish, Tiffany shares:

  • Why she chose to disrupt stay-at-home mom life to become an entrepreneur
  • When she realized her first entrepreneurial journey was kinda sketchy
  • How she discovered the Drunk Elephant “Suspicious Six” philosophy – and why it works
  • The moment she knew her company had “made it” (hello, Sephora)
  • Her response when consumers claim Drunk Elephant markets to kids

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

319 episodios

Artwork
iconCompartir
 
Manage episode 422021558 series 2090100
Contenido proporcionado por 9 to 5ish with theSkimm. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente 9 to 5ish with theSkimm o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Tiffany Masteron’s grandma told her the name “Drunk Elephant” was the most asinine thing she’d ever heard. Granny wasn’t the only one – her friends thought so too. But Tiffany never bent when it came to her vision of the company, even though she was a stay-at-home mom with zero experience in skincare. Instead, she had this gut feeling about her ingredient formulation and trusted it was different enough to take the company far. Spoiler alert: it did.

In this episode of 9 to 5ish, Tiffany shares:

  • Why she chose to disrupt stay-at-home mom life to become an entrepreneur
  • When she realized her first entrepreneurial journey was kinda sketchy
  • How she discovered the Drunk Elephant “Suspicious Six” philosophy – and why it works
  • The moment she knew her company had “made it” (hello, Sephora)
  • Her response when consumers claim Drunk Elephant markets to kids

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

319 episodios

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