Artwork

Contenido proporcionado por Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

27:52
 
Compartir
 

Manage episode 421785665 series 2921256
Contenido proporcionado por Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:

  • The growing importance of owning and using first-party data.
  • Why DTC brands need to own their first-party data.
  • How data enrichment helps optimize marketing campaigns.
  • The risks involved with handling first-party data, and how can brands mitigate them.
  • Why AI is important for leveraging first-party data.
  • Real-world examples of the impact of first-party data.
  • How to integrate first-party data into marketing workflows.
  • Why is now the right time for brands to invest in first-party data strategies.

Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

  continue reading

410 episodios

Artwork
iconCompartir
 
Manage episode 421785665 series 2921256
Contenido proporcionado por Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:

  • The growing importance of owning and using first-party data.
  • Why DTC brands need to own their first-party data.
  • How data enrichment helps optimize marketing campaigns.
  • The risks involved with handling first-party data, and how can brands mitigate them.
  • Why AI is important for leveraging first-party data.
  • Real-world examples of the impact of first-party data.
  • How to integrate first-party data into marketing workflows.
  • Why is now the right time for brands to invest in first-party data strategies.

Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

  continue reading

410 episodios

همه قسمت ها

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida

Escucha este programa mientras exploras
Reproducir