¡Desconecta con la aplicación Player FM !
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
Manage episode 421785665 series 2921256
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:
- The growing importance of owning and using first-party data.
- Why DTC brands need to own their first-party data.
- How data enrichment helps optimize marketing campaigns.
- The risks involved with handling first-party data, and how can brands mitigate them.
- Why AI is important for leveraging first-party data.
- Real-world examples of the impact of first-party data.
- How to integrate first-party data into marketing workflows.
- Why is now the right time for brands to invest in first-party data strategies.
Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!
410 episodios
Manage episode 421785665 series 2921256
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:
- The growing importance of owning and using first-party data.
- Why DTC brands need to own their first-party data.
- How data enrichment helps optimize marketing campaigns.
- The risks involved with handling first-party data, and how can brands mitigate them.
- Why AI is important for leveraging first-party data.
- Real-world examples of the impact of first-party data.
- How to integrate first-party data into marketing workflows.
- Why is now the right time for brands to invest in first-party data strategies.
Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!
410 episodios
همه قسمت ها
×Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.