Coaching Lawyers in Business Development Best Practices

LMA Podcast

Episode: 85 Series: Strategies LIVE! Episode Description: Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs. Speakers: Robert Kohn, Vice President, Kohn Communications Kathy Mericle, Marketing Director, Brown & Streza LLP Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academy and LinkedInCourseForLawyers.com (moderator) Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC Relevant Links: As the COVID-19 pandemic continues to challenge lawyers’ abilities to connect in person with existing clients and new connections, it’s important that they be adaptable and open to new networking ideas. In “Pandemic Pivots: Business Development Strategies in an Age of Virtual Insanity,” learn business development tips and ways to make old ideas new again. (https://strategiesandvoices.org/Article-Details/pandemic-pivots-business-development-strategies-in-an-age-of-virtual-insanity) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.