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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Srikanth, Challengers
Manage episode 417649582 series 2997433
Contenido proporcionado por IIF Podcasts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente IIF Podcasts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Film critics Rahul Desai, Uday Bhatia and Ishita Sengupta discuss the new Hindi biopic Srikanth and the film everyone is talking about: Challengers.
189 episodios
Manage episode 417649582 series 2997433
Contenido proporcionado por IIF Podcasts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente IIF Podcasts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Film critics Rahul Desai, Uday Bhatia and Ishita Sengupta discuss the new Hindi biopic Srikanth and the film everyone is talking about: Challengers.
189 episodios
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Film critics Rahul Desai, Uday Bhatia and Ishita Sengupta discuss the new Alia Bhatt starrer, JIGRA.
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Film critics Rahul Desai and Uday Bhatia discuss the hit Netflix actioner, REBEL RIDGE.
Film writers Rahul Desai and Pankaj Sachdeva return after a 4-month break to discuss recent Hindi cinema and the shutdown of Film Companion.
Film critics Rahul Desai and Ishita Sengupta discuss IC 814: The Kandahar Hijack, the new Netflix miniseries directed by Anubhav Sinha.
After a long break, film critics Rahul Desai and Uday Bhatia are back to discuss Amar Kaushik's horror comedy, STREE 2.
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1 Srikanth, Challengers 1:07:26
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Film critics Rahul Desai, Uday Bhatia and Ishita Sengupta discuss the new Hindi biopic Srikanth and the film everyone is talking about: Challengers.
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1 Maidaan, Amar Singh Chamkila 1:06:03
1:06:03
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Film critics Rahul Desai, Uday Bhatia and Ishita Sengupta discuss two contrasting Hindi biopics: Amit Sharma's MAIDAAN and Imtiaz Ali's AMAR SINGH CHAMKILA.
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1 Films & Writing #30: Rahul Desai and Pankaj Sachdeva 1:02:08
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Writers Rahul Desai and Pankaj Sachdeva do their 30th podcast together – discussing 1990s Bollywood, including Karishma Kapoor, Govinda, Anil Kapoor and David Dhawan.
Film critics Rahul Desai and Ishita Sengupta discuss CREW, the heist comedy starring Kareena Kapoor Khan, Tabu and Kriti Sanon.
Film critics Rahul Desai and Ishita Sengupta discuss the fascinating new action series LOOTERE, and Kunal Kemmu's hilarious buddy comedy, MADGAON EXPRESS.
Film critics Rahul Desai and Uday Bhatia take on a Triple Threat discussion: Two Dharma productions and two Sara Ali Khan movies at once.
Writers Rahul Desai and Pankaj Sachdeva discuss this year's Oscars, and the acting legacy of Aishwarya Rai.
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1 Laapataa Ladies, Fairy Folk 1:08:19
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Film critics Rahul Desai, Uday Bhatia and Ishita Sengupta discuss Kiran Rao's Laapataa Ladies and Karan Gour's indie, Fairy Folk.
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1 All India Rank, Poacher 1:02:18
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Film critics Rahul Desai and Uday Bhatia discuss Varun Grover's debut film ALL INDIA RANK and Richie Mehta's new series, POACHER.
Film critics Rahul Desai and Uday Bhatia discuss Sean Durkin's bleak wrestling biopic The Iron Claw, and Alexander Payne's warm Christmas movie, The Holdovers.
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