Stanley's Strategic Pivot into the Millennial Market - Campaign Crunch

Embracing Marketing Mistakes

Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst for the latest and greatest in hydration fashion. As we sip on success stories and cringeworthy marketing mishaps, you'll get a taste of the real, raw, and sometimes ridiculous world of branding and influencer marketing.
Laugh along with Victoria and ourselves as we reminisce about our own professional blunders, from a first-day fiasco to Instagram mishaps that could have spelled disaster. This episode isn't just about pointing fingers; it's a toast to the power of authenticity, owning your mistakes, and the resilience needed to bounce back stronger. Join us as we celebrate Stanley's mastery of the social media game and the creation of a culture that's as robust as the products they sell, all while keeping our own PR goofs in check.

Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.
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Capíttulos

1. Stanley Cup (00:00:04)

2. Stanley Thirst Quencher Marketing Success (00:11:10)

3. VC's F*ck Up (00:17:46)