SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides

The Marketing Mix: Thought-starters for B2B Business Leaders

If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places?
Greg Brooks and his team at SearchTides spend their time thinking through these exact issues – based on data and their own experience. And on The Marketing Mix, Greg shares some of his thoughts on the changes that are already happening. And how marketers and business owners should be adapt.
We start off by talking about foundational elements of SEO; consider the long term value of content marketing as a search strategy; and think through the overall marketing approach as search becomes smarter.
Will the "Human Element" be the thing that makes the difference, and keeps you ahead of the game?
Key Takeaways:

• Current SEO best practices - authority, relevance, and technical optimization - will continue to be the bedrock of search. But we need to consider an additional “human” layer to boost its value.
• If AI is driving the cost of producing content to zero, how do you add value? Expertise and Experience are the areas where human input can improve on AI generation
• Google's continued focus on 'helpfulness' should guide the strategy, rather than looking to AI-specific tactics and shortcuts. Make your content useful, and – whatever Search becomes - it will be found.

Find Out More:
Connect with Greg on LinkedIn
Read more about SearchTides, and dig into their research
Timestamps:
05:20 The Role of SEO in Business Growth
08:40 Impact of AI on Content Marketing
14:15 Google wants to be Helpful
26:15 The Human Era of SEO:
36:00 A Drink at The Search Bar