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Ep. 6: Touchpoints for Transformation - The Phygital Revolution
Manage episode 395822206 series 3550183
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This episode delves into the pivotal role of physical touchpoints in the digital age, exploring their significance in engaging women customers and enhancing their financial inclusion. This topic has particular relevance to financial sector supervisors as technology changes access for vulnerable customers.
Sonja Kelly (Global Vice President, Research & Advocacy, Women's World Banking) and Simone di Castri, PhD (Co-Head & Co-Founder, Cambridge Suptech Labs) discuss the intersection of fintech innovations, the role of banking agents, financial capability, and the effectiveness of digital financial solutions in reaching the last-mile customer and ensure a holistic approach to women's financial empowerment.
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