Episode 81: The Indian Video Game Revolution: History & Social Impact Of Gaming, The Indian Female Gamer, Unit Economics Of The Gaming Industry W/Salone Sehgal The One Percent Project- Entrepreneurship, Leadership & Resilience podcast

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About Simran Khara: My next guest on The One Percent Project is the charismatic Simran Khara, the founder and CEO of Koparo. Simran talks about her Journey: From McKinsey to Entrepreneurship. She has an MBA from the Indian School of Business and is an alumnus of the London School of Economics and Shri Ram College of Commerce. With over 16 years of experience, she has advised, built, and monetized in her roles at McKinsey & Co, Star TV, and Juggernaut Books. Now, she is building Koparo, a D2C toxin-free home-care brand. In this conversation, Simran talks about the importance of discipline, adaptability, and social skills that she imbibed growing up in a Faugy Family, the liberating environment Mumbai offers to women, her role at Star TV and what she gathered from her mentor, Uday Shankar, becoming the CEO of Jaggaurnat Books, building Koparo, the impact of being featured on Shark Tank India, and much more. This conversation inspired me to kick off a series on "First Time Founders", where I will invite young and experienced entrepreneurs who will help share their journey of building a business with no prior entrepreneurial experience. If you have any guest recommendations, drop me a line at pritish@onepercent.live Follow & Subscribe: WhatsApp: ⁠⁠https://bit.ly/TOP_WA2 ⁠⁠ YouTube: ⁠⁠https://bit.ly/TOP_YouTubeVideos⁠ LinkedIn: ⁠⁠https://bit.ly/TOP_LinkedIn Instagram: ⁠⁠https://bit.ly/TOP_Insta In this conversation, he talks about: 00:00 Intro 02:24 Finding Love and Career in Mumbai: A Personal Journey 03:31 Life Lessons from a Fauji Brat: Discipline, Packing, and Social Skills 05:07 Embracing Competition and Empathy in Professional Life 07:41 From McKinsey to Star TV: A Career Transition Story 10:47 Learning from Uday Shankar? 11:30 The CEO's Perspective: Sales vs. Operations 13:15 Leading Juggernaut: An innovative book publishing venture 21:06 Launching Koparo: Innovating in Home Cleaning 24:27 Applying to Shark Tank India: Leveraging TV for Brand Growth 26:24 Unique Challenges and Insights as a D2C Founder 30:15 Generalist Vs Specialist: A career choice for youngsters 32:26 Why is struggle an evolving concept? 33:41 Counterintuitive insight about entrepreneurs. 34:28 Shark Tank India: Impact, Value & Opportunity 36:15 What does success mean to you?…

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Insight Business Breakdown: Do Restaurants make Big Profits? 0:47

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Full Conversation: https://bit.ly/TOP_BusinessBreakdownIndianFB

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Insight Business Breakdown: The Rise of Cloud Kitchens in the Delivery-Only Era 0:59

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Full Conversation: https://bit.ly/TOP_BusinessBreakdownIndianFB

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Insight Business Breakdown: How much is restaurant rental? 0:56

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Episode 82: Business Breakdown of the Indian F&B Industry w/Sarthak Ahuja 52:32

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About Sarthak Ahuja: My next guest and co-host on The One Percent Project is Sartha Ahuja. In this episode, Sarthak & I deep dive into India's Food and Beverage industry. We discuss the unit economics of running a restaurant to making butter chicken, ordering patterns in India, the business models of food aggregators like Zomato and Swiggy, cloud kitchens, and the reason behind the rise and fall of Uber Eats. We uncover the success story behind Domino's and how in such a competitive industry, Ankit Gupta and Chirag Chhajer built Burma Burma, a Burmese cuisine restaurant chain. Sarthak shares how consumer businesses must undergo a "speed Ludo test," emphasising time efficiency, small transaction sizes, and positive unit economics. This strategy is essential for long-term success in a price-sensitive market like India. ⁠Sarthak is a published author, a seasoned Chartered Accountant with expertise in startup advisory and investment banking and a LinkedIn top voice who brings a wealth of intriguing insights to the discussion. Key Take Aways & Transcript: https://bit.ly/TOP_BusinessBreakdownIndianFB Follow & Subscribe: WhatsApp: ⁠⁠https://bit.ly/TOP_WA2 ⁠⁠ YouTube: ⁠⁠https://bit.ly/TOP_YouTubeVideos⁠ LinkedIn: ⁠⁠https://bit.ly/TOP_LinkedIn Instagram: ⁠⁠https://bit.ly/TOP_Insta 00:00 Intro 04:10 The most ordered dishes 09:21 Indian Food Preferences and the Authenticity of Chinese Cuisine 11:06 The Business Models and Unit Economics of the Food Industry 15:40 The Challenges and Economics of Running a Restaurant 39:54 The Success Story of Domino's in the Indian Market 44:38 Identifying Opportunities in the Food Industry 45:18 Burma Burma's reason of success…

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Episode 75: Business Breakdown of the Indian B2B Textile Industry 1:12:02

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About Mayank Tiwari: Success in the textile industry is not just about fabrics and threads; it's about empowering communities and redefining the way we connect with our roots. Welcome to The One Percent Project, where we bring you the stories of exceptional leaders who have achieved extraordinary success in their fields. In this episode, we speak to Mayank Tiwari, Founder & CEO of ReshaMandi, a natural fibre venture from Bharat (India), along with my co-host Sarthak Ahuja. Sarthak is an Author, Virtual CFO, M&A expert, and ISB Gold Medalist. Mayank Tiwari's saga is one of resilience, ingenuity, and unwavering commitment to transforming the textile industry. As the mastermind behind ReshaMandi, he has forged a path where tradition intertwines seamlessly with innovation, revolutionising the way we perceive and engage with fabrics. Join us as we dive into the fascinating story of ReshaMandi. Mayank shares the challenges of the natural fibre industry, the social impact his company has made in the space, and the exciting future ahead. Listen in as Sarthak and I explore the origins of ReshaMandi, commitment to social welfare, and visionary path forging. Key Take Aways & Transcript: https://bit.ly/TOP_Mayank Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: 00:00 Intro 02:49 India’s association with natural fibre. 08:45 India’s fibre consumption pattern and Challenges in scaling production of natural fibre. 19:20 How does fashion get influenced? 25:35 Reshamandi’s focus areas and route to profitability. 40:12 Why is the mulberry leaf mentioned in the Vedas? 51:27 Why is Mayank and Saurabh best placed in building Reshamandi? 56:33 Will Reshmandi become a monopoly such as Amazon, where new players will find it harder to enter the space? 1:02:24 Why has Reshmandi expanded from silk to other natural fibres? 1:06:46 What are the available white spaces within the fabric/ textile industry? 1:09:33 Evolution and contribution of Fab India.…

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Episode 81: The Indian Video Game Revolution: History & Social Impact of Gaming, The Indian Female Gamer, Unit Economics of the Gaming Industry w/Salone Sehgal 54:24

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About Salone Seghal: My next guest on The One Percent Project is Salone Sehgal , a trailblazer in the world of gaming and interactive media. Salone has shattered the glass ceiling by becoming the world's first female general partner of games and interactive media VC funds. Her impressive journey has seen her co-founding Lumikai Fund , India's first early-stage interactive media and gaming VC. Salone's remarkable career expanded to over 18 years as a global game and new media investor, games entrepreneur, and former M&A banker. In this conversation, she talks about the history of gaming, the cultural impact of gaming, the female Indian gamer, the unit economics of the gaming industry, and much more. Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at ⁠onepercent.live⁠ for curated content that adds value to your professional and personal development. Key Take Aways & Transcript: ⁠ https://bit.ly/TOP_Salone Follow & Subscribe: WhatsApp: ⁠https://bit.ly/TOP_WA2 ⁠ YouTube: ⁠ https://bit.ly/TOP_YouTubeVideos LinkedIn: ⁠https://bit.ly/TOP_LinkedIn⁠ Twitter: ⁠https://bit.ly/TOP_Twitter1⁠ Instagram: ⁠https://bit.ly/TOP_Insta 00:00 Intro 02:14 Salone's journey into Gaming. 07:38 The History and Evolution of Gaming 16:11 How did Nokia stumble upon "Snake"? 17:49 FAANG founders are gamers. 23:41 The Indian Female Gamer. 27:32 Unit Economics of the Gaming Industry. 30:37 Observations on One-Hit Wonders in Gaming. 34:39 Evaluating Success in the Gaming Industry. 38:36 Understanding the Gaming Demographics- Building a Career in Gaming. 44:26 Views on the Metaverse. 47:59 One management advice that you have learned as a leader. 50:44 Reflections on Leadership Figures- Michelle Obama & Indra Gandhi. 52:22 Are leaders polarising? 52:56 Kindest thing anyone has done for you. 53:32 Key takeaways…

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Episode 80- Cycle Pure Agarbathis: Whenever the nation prays together, Building the world’s largest incense business- History, Culture, Customer w/Arjun Ranga 41:59

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About Arjun Ranga: Globally, incense is the silent bridge that connects humans to the divine. And naturally, no Indian wants to compromise when it comes to their hopes and prayers. This episode of The One Percent Project is an intriguing exploration of the incense business and its essence in Indian culture with a remarkable guest, Arjun Ranga , the CEO of Cycle Pure Agarbathis , a part of the NR Group. In this insightful conversation, Arjun delves into the fascinating journey of Cycle Agarbathis, the world's largest incense manufacturer, and its transformation into the world's first certified zero-carbon manufacturer of incense, prayer, and air care products. Arjun also shares his journey as the CEO, drawing inspiration from his grandfather and NR Group's founder, Shri N. Ranga Rao. He sheds light on the deep-rooted significance of prayer in Indian culture and the sentiments attached to it, his marketing strategies through the years, his vision for the company and much more. Joining him in this conversation is Sarthak Ahuja , a seasoned Chartered Accountant with expertise in startup advisory and investment banking and a LinkedIn top voice who brings a wealth of intriguing insights to the discussion. Join us in this fascinating episode to explore the dynamic intersection of business, culture, and sustainability. Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development. Key Take Aways & Transcript: https://bit.ly/TOP_ArjunRanga Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: 00:00 ⁠⁠⁠ Intro 02:28 History of the incense industry 03:44 Journey of building Cycle Pure Agarbathi 09:54 How can you innovate and stay relevant in a highly commoditised industry? 12:20 Product Positioning 14:42 Key customer retention metrics in the incense industry 17:02 Customer segmentation for a diverse Indian market 20:32 Premium positioning of incense: Who is the target audience for premium incense products? 23:50 Why is vanilla the most used fragrance in premium stores and bakeries worldwide? 24:36 Why are the Gulf, Europe and Africa the largest markets for incense? 25:42 Value chain & Unit economics of making an Agarbathi. 27:09 Actual product differentiation Vs product marketing and branding 27:55 His journey of becoming the CEO. 31:43 The growth and impact of D2C. 34:50 Cyle's association with cricket 37:45 Cycle's next decade 39:42 The disruption AI would bring to the industry…

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Episode 79- Being Resilient & Committed: Lessons from Three Startups, B2B- Marketing, Pricing, Why is Generative AI the next Saas w/Vijay Rayapati @Atomicwork 53:18

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About Vijay Rayapati: The next guest on The One Percnet Project is Vijay Rayapati , the co-founder and CEO of Atomicwork a startup that helps enterprises bring their employees, IT systems, and HR operations together to drive business impact. Previously, Vijay co-founded Minjar, a cloud management startup. Minjar was acquired by Nutanix in 2018. Vijay’s journey is a testament to grit, patience, and perseverance. From his early life in a small town in Andhra Pradesh in India to becoming a prominent entrepreneur, Vijay shares his counterintuitive insights on entrepreneurship, the importance of people's success, and his passion for seeding and building. Join us as we explore Vijay's journey, from his roots in a small town to his role as a leader in the tech industry. Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development. Key Take Aways & Transcript: https://bit.ly/TOP_Vijay Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: ⁠⁠ 00:00 ⁠⁠⁠ Intro 02:28 Influence of his mother 05:01 Journey from a small town to Atmoicwork 13:52 Why build Amnigos- a Food delivery startup in 2007? 20:28 Why build Minjar after Amigos’s failure? 25:23 Types of entrepreneurs 27:27 Why build Atomicwork? 35:13 Outbound vs. Inbound lead generation 39:17 Pricing 42:07 Why is generative AI the next Saas? 46:40 Generalist Vs Speacialist 47:07 Counterintuitive insights about entrepreneurship 49:24 Three Books 51:05 Advice to younger self…

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Episode 78- Designing & Building a Career: Investing in Yourself, Finding a Career Coach w/Sawan Kapoor 54:24

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About Sawan Kapoor: My next guest is Sawan Kapoor . Sawan is widely recognised as 'The Career Guy' and India’s foremost career coach . From his early days at Daymon Worldwide, the largest private label broker in the FMCG industry, to his rise as CEO of a multi-million-dollar organisation in the Wine & Spirits industry, Sawan's journey is marked by rapid progression and visionary leadership. His ability to navigate challenging situations, like a sudden job loss in a foreign country, spurred him to develop a systematic, scientific approach to finding the perfect job fit, a methodology he uses to guide thousands of professionals towards career success. In this episode, we will dive deep into Sawan Kapoor's life, extracting insights and wisdom that have the potential to reshape career journeys. Discover how Sawan's experiences, from the corporate world to entrepreneurship, have shaped his perspectives on adversity, growth, and the art of career development. Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development. Key Take Aways & Transcript: https://bit.ly/TOP_Sawan Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: ⁠ 00:00 ⁠⁠ Intro 02:13 History of career guidance and coaching. ⁠⁠ 03:22 ⁠⁠ Early life. 13:53 Path to becoming a CEO. 18:40 How important is it to invest in yourself? 20:08 His journey to becoming a Career Coach. ⁠ 23:56 How to design a career? 29:02 How to find the right career coach? 32:38 Why do you need to surrender to your coach? 37:07 How to kick off a career in coaching? 40:11 How do you create a brand that lasts for generations? 45:33 His views on being a generalist vs. a specialist. 47:23 Counterintuitive insights about career coaching. 50:13 Books that have influenced him the most. 51:45 Advice to his younger self.…

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Episode 77- Turning Adversity into an Advantage: Building Wakefit, Importance of Sleep, How to build a great company, w/Chaitanya Ramalingegowda 1:13:54

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About Chaitanya Ramalingegowda: This episode of The One Percent Project tells the story of Chaitanya Ramalingegowda, the co-founder of Wakefit, a household name in India synonymous with quality sleep. Chaitanya's journey to Wakefit is a testament to persistence and unwavering determination. Before starting Wakefit, Chaitanya had nineteen years of experience spanning entrepreneurship, management consulting and marketing. Wakefit, his third start-up stint, co-founded with Ankit Garg , has emerged as a game-changer in the world of sleep solutions. Crafting products that redefine comfort and wellness, Wakefit's journey parallels Chaitanya's own pursuit of excellence in entrepreneurship. In this episode, Chaitanya talks about his remarkable journey, an expedition marked by uphill battles, shares the challenges he faced, the motivations that fuelled his drive, and the strategies that led Wakefit to its current stature. From the tough decisions to the transformative moments, Chaitanya's story is a masterclass in turning adversity into an advantage. Join us as we dive into the narrative of Chaitanya's entrepreneurial journey and explore the grit, resilience, and insights that turned a vision into a successful venture. Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development. Key Take Aways & Transcript: https://bit.ly/TOP_Chaitanya Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: 00:00 Intro 02:19 Why is sleep important? 08:06 What was India's association with sleep and mattress before Wakefit? 12:24 Chaitanya's entrepreneurial journey: Setting up English classes in a garage as a youngster? Setting up a failed content startup with friends. Finding a job post his startup failure 32:32 Founder Market Fit 35:32 Building Wakefit: Is a startup an extreme expression of the founders? At what point did Chaitanyia and Ankit become bottlenecks in Wakefit's growth? Setting up internal feedback loops. 44:03 Marketing Vs Branding: One is built, and the other gets built. 49:36 How has packaging accelerated Wakefit's growth? 52:41 40 investor rejections- Chaitanya and Ankit built a business which didn't even have a category on Amazon. 55:35 Importance of capital allocation 57:04 Counterintuitive insights about D2C business. 58:15 How do you build a great company? 1:00:12 Identifying a Hero Product. 1:02:02 Is it service or product- that leads one to become an industry leader? 1:03:34 Competition. 1:06:11 What is the kindest thing anyone has done for Chaitanya? 1:08:59 Advice to your younger self. 1:09:28 His superpower. 1:09:50 Three Books he recommends…

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Episode 76: Early Life, Impact of IIM, Is success an outcome of Brilliance or Network? How to make career decisions? How to build teams? Best leadership advice w/Dhruvank Vaidya 26:20

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About Dhruvank Vidya: Dhruvank is the Head of Podcasts for Spotify India. Over a career spanning 25 years, he has launched several media and technology businesses and held leadership positions (CxO/ Business head) in digital media, content, television and technology companies like Star TV, Times of India group, NDTV Imagine/ Turner Broadcasting etc. In his entrepreneurial stint, Dhruvank co-founded ‘The Adaptation Company’-- a content company focused on book-to-film/TV adaptations. Dhruvank delves into key topics that shed light on his unique perspective. Drawing from his experiences, he shares valuable insights on decision-making, career choices, good workplace relationships, and effective team-building. Furthermore, Dhruvank emphasises the significance of grit, the balance between being a generalist and a specialist, and the power of a clear vision in leadership. Key Take Aways & Transcript: https://bit.ly/TOP_Dhruvank Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: 00:00 Intro 01:53 How was life growing up? 02:40 What is the journey to becoming the head of the podcast at Spotify India? 04:47 What made you join Spotify? 05:57 What did your parents expect you to be? 06:44 What influence does IIM have in your life? 07:44 Do you attribute your success to your brilliance or your network? 08:52 Decision Making: You kicked off your career as a manufacturing consultant and moved into media, which is a significant jump- How do you reflect on it and study your decision-making? 10:26 What is your view on being a generalist Vs specialist? 13:11 You have been an entrepreneur and launched new businesses for MNCs. What is your counterintuitive insight about building a business? 14:31 What is the role of Ego in one's career? 15:23 Team Building: You have played a lot of team sports. What do you think about building a team? 17:06 What is your superpower? 18:07 What is the best leadership advice you have ever received? 19:13 Who is Dhruvank in a stressful environment? 19:57 What are your three productivity hacks? 20:50 Books, coffee and your walks- What is your relationship with books? And your passion for coffee? And your walks? 18:07 One advice that you would give to yourself? ⁠24:31⁠ If you had to work with one of these people, who would you choose, someone with grit or brilliance?…

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Insight: White space opportunity for entrepreneurs to explore within the Indian Handicraft Industry 2:47

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Listen to the entire conversation: Spotify: https://bit.ly/3pwiWwe YouTube: https://bit.ly/44bkR8s Apple: https://bit.ly/3NXQnkL Or available on all other platforms (The One Percent Project Podcast) Show notes & Transcript: https://bit.ly/TOP_Mayank

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Insight: White space opportunity for entrepreneurs to explore within the Indian Handicraft Industry 2:47

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Insight: Founder & CEO of Reshamandi talks about the Indian Silk Industry size & opportunity 1:27

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