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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Season 6 - Episode 13: A Thanksgiving Treat!
Manage episode 385032829 series 2436839
Contenido proporcionado por Eastern Insider. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Eastern Insider o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Episode 13 of the Blue Cross Blue Shield Eastern Insider Podcast Presented by the Fowling Warehouse is a Thanksgiving treat! Tom Helmer takes us courtside as we celebrate the christening of "Ben Braun Court" with the legendary Ben Braun himself. Then, get ready for some football action as Greg Steiner sits down with Head Coach Chris Creighton to preview the regular-season finale at Buffalo, a game that could make the Eagles bowl-eligible! But that's not all; we're taking a stroll down memory lane to honor the late John C. Fountain, the iconic "Voice of EMU Athletics." We'll revisit a 2020 interview from the vault, where Tom Helmer and John Fountain shared stories and memories spanning his incredible 44-year broadcasting career covering EMU football, basketball, and baseball. This episode is a perfect blend of gratitude, excitement, and tribute, making it a must-listen for all Eagle fans this Thanksgiving season. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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172 episodios
Manage episode 385032829 series 2436839
Contenido proporcionado por Eastern Insider. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Eastern Insider o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Episode 13 of the Blue Cross Blue Shield Eastern Insider Podcast Presented by the Fowling Warehouse is a Thanksgiving treat! Tom Helmer takes us courtside as we celebrate the christening of "Ben Braun Court" with the legendary Ben Braun himself. Then, get ready for some football action as Greg Steiner sits down with Head Coach Chris Creighton to preview the regular-season finale at Buffalo, a game that could make the Eagles bowl-eligible! But that's not all; we're taking a stroll down memory lane to honor the late John C. Fountain, the iconic "Voice of EMU Athletics." We'll revisit a 2020 interview from the vault, where Tom Helmer and John Fountain shared stories and memories spanning his incredible 44-year broadcasting career covering EMU football, basketball, and baseball. This episode is a perfect blend of gratitude, excitement, and tribute, making it a must-listen for all Eagle fans this Thanksgiving season. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
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172 episodios
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×In Episode 20 of Eastern Insider, Tom Helmer and Greg Steiner debate whether the Super Bowl should be moved to Saturday, critique college football’s scheduling decisions, and analyze the Philadelphia Eagles’ defensive dominance. The episode also introduces EMU’s new offensive line coach, Chris Wiesehan, who shares his coaching philosophy and vision for the team. Senior outfielder Logan Hugo joins the show to discuss his leadership role, offseason improvements, and the baseball team’s goals for the upcoming season. With crucial MAC basketball matchups ahead, the hosts emphasize the importance of finishing strong for postseason play. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
In Episode 19 of Eastern Insider, Tom Helmer and Greg Steiner recap EMU basketball’s tough week, with the women’s team showing resilience despite a loss to Toledo and the men’s squad struggling with consistency. Lacrosse standout Mackenzie Blackwell sets her sights on a 100-goal milestone and MAC domination, while baseball ace Bobby Jones shares how refining his changeup and an aggressive mindset will shape his success in 2025. From hardwood battles to diamond dominance, EMU athletes are gearing up for big seasons ahead. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Episode 18 of the Eastern Insider Podcast dives into the thriving momentum across Eastern Michigan athletics as the spring sports season begins. Hosts Tom Helmer and Greg Steiner discuss the men’s basketball team’s recent three-game winning streak under Coach Stan Heath, marking their best MAC start since 2017. Women’s basketball battles adversity while gearing up for Alumni Weekend and the annual “Play4Kay” game. Lacrosse head coach Maddie Dugan shares her ambitious vision for the program, bolstered by star Mackenzie Blackwell, as they aim for a MAC title in just their second season. On the baseball diamond, fiery leader Giano Zuccaro reflects on his journey, leadership role, and the team's championship aspirations. With excitement building across programs, EMU athletics is poised for a standout spring. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Episode 17 of the Eastern Insider podcast delivered a mix of humor, inspiration, and athletic highlights. Hosts Tom Helmer and Greg Steiner celebrated EMU men’s basketball’s gritty win at Bowling Green and shared insights into standout performances and upcoming challenges. Assistant coach Jay Smith reflected on his illustrious career, from recruiting the Fab Five to coaching alongside his son. Gymnastics star Priya Karle recounted the team’s thrilling win at the Golden Girls Classic and previewed the Purple Meet, raising awareness for epilepsy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Episode 16 of the Eastern Insider Podcast featured Tom Helmer and Greg Steiner recapping EMU's basketball seasons and upcoming conference matchups. The men's team aims for defensive improvements as they face Central Michigan and Bowling Green, while the women's team prepares for Buffalo after a narrow loss to Akron. Sisi Eleko celebrated her 1,000th career point and shared her journey in a heartfelt interview, while Hall of Fame coach Ben Braun reflected on his coaching legacy, the challenges of modern college basketball, and EMU's rich athletic tradition. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
In Episode 15 of Eastern Insider, Tom Helmer and Greg Steiner celebrated Eastern Michigan women’s basketball’s electrifying comeback win over Xavier, flipping a 20-point halftime deficit into a commanding victory fueled by stellar defense and Elena Cabello’s clutch shooting. The show also featured Nick Smith, Director of Compliance, discussing the intricacies of transfer portal management and the evolving world of college athletics, as well as Vice President and Director of Athletics Scott Wetherbee, who shared insights on NIL, facility upgrades, and the importance of Giving TrueDay in fostering community support. Additionally, updates on EMU men's basketball, standout players, and strategic goals for EMU sports rounded out the engaging episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Episode 14 of the Eastern Insider Podcast dives into an exciting Feast Week for EMU Athletics, highlighted by critical basketball and football matchups. The men’s basketball team builds momentum with a Metro Series victory, while the women look to rebound against Detroit Mercy. Football takes center stage with a high-stakes rivalry game against Western Michigan, where bowl eligibility and the Michigan MAC Trophy hang in the balance. Defensive lineman Joey Zelinsky shares his inspiring journey from adversity to leadership, while head coach Chris Creighton emphasizes resilience and the emotional weight of the season’s finale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Episode 13 of The Eastern Insider Podcast dives into Eastern Michigan football’s high-stakes Senior Night game against Buffalo, highlighting the emotional significance for 12 seniors playing their final home game. Hosts Tom Helmer and Greg Steiner discuss the Eagles’ challenges, including the weather, turnovers, and Buffalo’s strong form, while exploring the added intrigue of quarterback Cole Snyder facing his former team. Segments include sophomore guard Arne Osojnik reflecting on his development and EMU basketball’s upcoming season, and Head Coach Chris Creighton previewing the game and celebrating senior contributions. The episode captures the passion, resilience, and camaraderie driving EMU athletics forward. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
In Episode 12 of Eastern Insider, Tom Helmer and Greg Steiner cover an action-packed week for EMU sports. They preview Wednesday night’s high-stakes MAC showdown with Ohio, a rare matchup as the Bobcats return to EMU for the first time since 2016. Helmer and Steiner analyze Ohio’s recent dominance, EMU’s fourth-quarter challenges, and the keys to victory. Beyond football, the episode features CFL star and EMU alum Jake Julien, who just set a North American punting record, and Sisi Eleko, a talented basketball transfer from Canisius, whose connection with Coach Sahar Nusseibeh has fueled her drive to elevate EMU women’s basketball. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Episode 11 of Eastern Insider kicks off with hosts Tom Helmer and Greg Steiner playfully framing the night’s big decision—not a political vote, but a choice between EMU men’s and women’s basketball. With the men's team debuting on the road and the women hosting, the hosts dive into the latest on both rosters, including Head Coach Stan Heath's optimism about his rebuilt squad’s chemistry and competitive edge. Coach Chris Creighton joins to break down EMU football's recent nail-biting loss to Toledo, sharing his strategic mindset and preparations for the next game. With volleyball, basketball, and football all in action, Helmer and Steiner keep fans primed for an exciting week in Eagle sports. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
In Episode 10 of the Eastern Insider, hosts Tom Helmer and Greg Steiner kick off with a Halloween-themed chat, sharing costume plans and candy favorites before welcoming first-year women’s basketball head coach Sahar Nusseibeh, who discusses team unity and goals for the upcoming season, and head football coach Chris Creighton, who reflects on last week’s loss and previews the rivalry game against Toledo while balancing football with family life during the Halloween season. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
In Episode 9 of Eastern Insider, Tom Helmer and Greg Steiner break down Eastern Michigan’s stunning comeback victory over Central Michigan, overcoming a 99.6% losing probability to secure the win. They highlight quarterback Cole Snyder's calm, dual-threat performance, emphasizing his emerging leadership. A conversation with former coach Jim Harkema provides insights into his transformational tenure and the 1987 bowl triumph, while current head coach Chris Creighton reflects on the recent victory and previews the critical matchup against Akron. The episode closes with updates on EMU athletics, underscoring the team's bowl eligibility chase and promising basketball and volleyball seasons. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
In Episode 8 of the Eastern Insider Podcast, senior guard Micah Schnyders reflected on his journey at EMU, balancing basketball ambitions with a budding career in sports broadcasting, and expressed optimism about leading the team to the MAC Tournament. Meanwhile, head baseball coach Robbie Britt discussed the team’s cultural and analytical growth, highlighted by new TrackMan technology, and previewed the Wildcard Weekend festivities. Football head coach Chris Creighton reviewed EMU’s recent loss to Miami, emphasizing the need to bounce back against Central Michigan during Homecoming, while also celebrating the return of former coach Jim Harkema as honorary coach. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Season 7 - Episode 7: Delbert Mimms III Shines, and Coach Creighton Gears Up for Miami Showdown 33:36
In Episode 7 of the Eastern Insider Podcast, Tom Helmer and Greg Steiner build excitement for a jam-packed weekend at Eastern Michigan University, featuring a football showdown against Miami and a halftime performance by The Temptations. Delbert Mimms III discusses his journey from North Carolina State to EMU, emphasizing his drive to be an every-down back and recounting his standout performance in the Kent State game. Mims highlights the camaraderie in the locker room, led by quarterback Cole Snyder, and jokes about his "Pops" nickname as a team leader. In the second segment, Head Coach Chris Creighton reflects on the team's 4-1 start and emphasizes the importance of rest before a crucial matchup against Miami. Creighton praises his defense's role in the Kent State victory and previews the challenge of facing Miami’s seasoned quarterback, Brett Gabbert. With momentum on their side, Creighton hopes for strong fan turnout at The Factory. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
In Episode 6 of the *Eastern Insider* podcast, hosts Tom Helmer and Greg Steiner discuss Eastern Michigan football’s 52-33 win over Kent State, spotlighting linebacker Luke Murphy's standout performance, which earned him MAC Defensive Player of the Week honors. Murphy reflects on his eight-tackle, one-interception game against his former team, emphasizing EMU’s "next man up" mentality and the defense's game-changing plays. In a feature interview, EMU soccer star Olivia Sipsock, dubbed the "Scicluna Sniper," discusses her strong season, the team’s chemistry under new head coach Taylor Clark, and their goal of reaching the MAC Tournament. The episode also previews upcoming EMU home games and events, including a performance by The Temptations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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