Matt Field - Aventum Group

The Radical Global Marketing Podcast

Matt Field is the Chief Marketing Officer for Aventum Group.

Matt has had a fascinating journey from sales to marketing professional and business leadership with an obvious talent, and passion for his brand and the work he and his team do to help drive the business forward. The strategy he has developed and led is really helping Aventum stand out from the competition in its space.

Aventum Group is a global reinsurance business group that operates in both the underwriting and broking sectors of the industry. The company currently operates in 15 locations around the world, constantly seeking to nurture and grow relationships, design, develop, and launch unparalleled specialist schemes and facilities, and constantly seeking to make insurance better.
In this episode:

Matt talks about how he started his career in sales and how successful business growth provided the opportunity to take a risk and pivot to marketing.

He offers insight into how Aventum Group has grown a hugely talented internal marketing including in-house specialists and creative, and the positive impact this has had on the business.

Matt discusses the importance of business growth without sacrificing company culture, something that has become a USP for the Aventum Brand. He also talks about how robust and engaging internal comms is imperative to achieving this.

He takes us through the rebranding process his company underwent, and how adopting an ‘explorer’ archetype has provided a marketing step change and the opportunity to be a disruptive force in the sector.
Finally, Matt gives a shout-out to Oliver Bearman, an emerging young motorsport talent on the Formula 2 circuit that is supported by Aventum Group.