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187 - Do You Need a Marketing Automation Platform In 2023?

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Contenido proporcionado por CS2. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CS2 o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Over the last year an interesting debate has heated up around Marketing Automation Platforms (MAPs like Marketo, Hubspot, Pardot) and if they are necessary in this modern era of martech.

The argument against MAPs is there are new more focused best in breed tools (like iPaaS, data warehouses, data automation, more advanced B2C emailing tools) that when architected together are more powerful than a jack of all trades, master of none MAP.

So in this episode of The Revenue Growth Architects, we’ll examine the aspects you should consider when deciding if this is the right strategy for you.

We will discuss pricing, capabilities, scalability, and complexity. We’ll compare marketing automation platforms to point solutions. And how you can perform an audit to see if what you’re paying for is the best tool for the job.

Tune in to find out if a marketing automation platform makes sense in 2023, and which of the available options make the most sense for your marketing ops team.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

  continue reading

201 episodios

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iconCompartir
 
Manage episode 382344410 series 2811318
Contenido proporcionado por CS2. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CS2 o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Over the last year an interesting debate has heated up around Marketing Automation Platforms (MAPs like Marketo, Hubspot, Pardot) and if they are necessary in this modern era of martech.

The argument against MAPs is there are new more focused best in breed tools (like iPaaS, data warehouses, data automation, more advanced B2C emailing tools) that when architected together are more powerful than a jack of all trades, master of none MAP.

So in this episode of The Revenue Growth Architects, we’ll examine the aspects you should consider when deciding if this is the right strategy for you.

We will discuss pricing, capabilities, scalability, and complexity. We’ll compare marketing automation platforms to point solutions. And how you can perform an audit to see if what you’re paying for is the best tool for the job.

Tune in to find out if a marketing automation platform makes sense in 2023, and which of the available options make the most sense for your marketing ops team.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

  continue reading

201 episodios

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