Verb Co-Founders: Shannon Jones and Yadira Harrison visit Friends

Friends Like Us

Shannon Jones and Yadira Harrison visit Friends and discuss the importance of making cool stuff with friends in business, working with some of the world’s biggest and most recognizable brands, diversity in marketing, and work-life balance.

Shannon Simpson Jones Co-founder, verb. Shannon Simpson Jones is co-founder of Verb, a marketing consultancy that is redefining how consumers experience and interact with brands. Verb gives brands a new type of partner, providing a holistic approach to integrated and experiential campaigns, brand partnerships and proprietary platforms. At Verb, Shannon leads a diverse bi-coastal team, working with clients including Netflix, Everlane and Amazon. Shannon is a natural-born leader; inspiring her team to reach new heights and deliver for clients by staying ahead of the curve on industry trends. She also has exceptional business leadership skills - Shannon co-founded Verb just over two years ago, and she has already been on some of the industry’s largest stages including SXSW, Fast Co Innovation Festival and CultureCon. Additionally, Shannon was named to the 2019 AdAge 40 Under 40 and the AdWeek Creative 100 with co-founder Yadira Harrison.

An avid seeker of innovation, Shannon has continued to keep her clients and her team on top of the latest trends in culture and entertainment. She is especially skilled in identifying key business challenges brands face and prioritizing and managing resources to solve them. Utilizing these skill sets, Shannon has also been working to build a platform in the death care industry to support people with end of life planning.

Shannon is originally from Baltimore, Maryland and now resides in Brooklyn, New York with her husband and son. She is also a proud alum of the University of Maryland College Park.

Yadira Noelle Harrison is a creative marketer and experiential expert who offers leadership and thoughtful solutions to brands. For nearly 20 years, she has led marketing strategy and execution for iconic and groundbreaking events, while also forging partnerships and developing innovative concepts for content, social media and programming.

Yadira is co-founder of Verb, a creative consultancy + agency developing brand experiences, partnerships, campaigns and proprietary platforms for brands such as Airbnb, HBO, FX, Lyft, Netflix and Everlane. She has been featured in Ad Age, Entrepreneur Magazine, Campaign US, Digiday and recognized as an inspiring Agency Leader on Adweek’s ‘Creative 100’ list.

Before founding Verb with her longtime business partner Shannon Jones, Yadira was Vice President at creative agency Civic Entertainment Group, where she led Airbnb and eBay on numerous activations and proprietary franchises including Airbnb Open, Airbnb Haus @ Sundance Film Festival and On The Run with eBay Motors. Prior to, she led the Advertising & Partnership Marketing team at Macy’s Parade & Entertainment Group pushing for digital and social integration, new art direction and large-scale promotional ideas to increase brand equity for Macy’s annual events. Yadira is originally from Arlington, Texas and now resides in Los Angeles. She is also a proud alum of Syracuse University, an obnoxious lover of Formula 1 and a karaoke assassin. (No really, she was once told she performed Bruno Mars better than Bruno Mars, LOL).

Yadira Harrison and Shannon Jones: two marketing masterminds who have taken the industry by storm with their dynamic and innovative approach to brand experiences. As co-founders of verb, their creative consultancy + agency offers a holistic and thoughtful approach to solving business challenges, working with some of the world’s biggest and most recognizable brands like Airbnb (Barbie Dreamhouse, Home Alone, Bad Bunny Tour Truck), HBO (I May Destroy, In Treatment), and Netflix (Orange is the New Black, TUDUM).

Yadira brings over 20 years of experience in creative marketing and experiential events, having led groundbreaking events and partnerships for leading brands like Macy’s Parade & Branded Entertainment, Airbnb, and eBay. Meanwhile, Shannon is an avid seeker of innovation and has worked in marketing agencies for nearly 20 years, specializing in sports, entertainment, and talent endorsement deals across properties like NCAA Final Four, IMG Fashion Week, and Cirque du Soleil. Together, with their bi-coastal team, verb offers a wealth of experience and passion to their clients. They’re dedicated to inspiring brands to reach new heights and stay ahead of industry trends, earning recognition from Ad Age, Entrepreneur Magazine, and Adweek’s ‘Creative 100’ list. They’ve also graced some of the industry’s most prestigious stages at SXSW, Fast Co Innovation Festival, and CultureCon.

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