Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo
Manage episode 380699938 series 3456164
Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?
82 episodios