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The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy
Manage episode 375444199 series 3241047
Contenido proporcionado por ThePublicRelationsPodcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente ThePublicRelationsPodcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ We also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not just LinkedIn. Surprisingly, platforms like TikTok are playing a bigger role than you might think, raising questions about the future of B2B marketing as a whole.
Plus we're looking ahead to series 6.
136 episodios
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Manage episode 375444199 series 3241047
Contenido proporcionado por ThePublicRelationsPodcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente ThePublicRelationsPodcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ We also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not just LinkedIn. Surprisingly, platforms like TikTok are playing a bigger role than you might think, raising questions about the future of B2B marketing as a whole.
Plus we're looking ahead to series 6.
136 episodios
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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continue reading
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