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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
314 : Get the Most out of Instagram : 5 Things to Optimize Today
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Contenido proporcionado por Heather Heuman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Heather Heuman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Do you use Instagram for your business? In today's episode, I'm sharing with you 5 areas you can optimize to get the most out of Instagram.
103 episodios
Manage episode 372809108 series 1464201
Contenido proporcionado por Heather Heuman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Heather Heuman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Do you use Instagram for your business? In today's episode, I'm sharing with you 5 areas you can optimize to get the most out of Instagram.
103 episodios
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The Infinitely More Podcast with Heather Heuman
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In today's episode I'm sharing with you the top tools and resources I have used during the last 6 years where I have made 6-figures as a business owner. You can find the links to all of these resources in the shownotes on the website : www.sweetteasocialmarketing.com/episode344/
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The Infinitely More Podcast with Heather Heuman
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1 343 : Are you creating Unforgettable Experiences in Your Business (and events)? w/ Phil Mershon 34:15
Social Media Marketing World is an incredibly unique experience. When creating an event, it's important to make it memorable for the attendees. In today's episode, I'm joined by Phil Mershon, Director of Experience for Social Media and Social Media Marketing World as he shares some top things to make an event an unforgettable experience.…
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The Infinitely More Podcast with Heather Heuman
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Life is full of opportunities for us to become hurt and offended. And sometimes those hurts and offenses stay with us and begin to change how we see life and make decisions. In today's episode, I'm joined by Athena Dean Holtz as she shares her story of how hurt and offense became a driver in her business decision making. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.…
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The Infinitely More Podcast with Heather Heuman
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In today's podcast episode, I'm sharing with you 6 things to consider and think about if you are shifting your business offerings. With the amount of content and information that is daily consumed on social media, it is not safe to assume that all of your followers will simply know what's going on with your business after 1 post. So let's chat about 6 ways you can use social media to get traction with the right leads for your new business offerings in today's episode.…
60 books. Can you imagine writing 60 books? Today's podcast guest as done just that! I am excited for all the authors tuning in today (whether you're an aspiring author or this is your 2nd, 10th or beyond book) to hear the wisdom from Pam as she shares some of her best tips and lessons she's learned over the course of 30 years of authoring books. Pam Farrel is an international speaker, author or co-author of 60 books including bestselling Men Are Like Waffles, Women Are Like Spaghetti. The Farrel Co-Direct Love-Wise ministry . They are the parents of 3 grown sons, and enjoy time with them and their 3 daughters in laws, and 7 grandkids. The Farrels make their home on a live-aboard boat docked in Southern California www.Love-Wise.com If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.…
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The Infinitely More Podcast with Heather Heuman
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Have you wondered what the Social Media Marketing World experience is like? Tune in to today's episode where I share takeaways from 8 people I met at SMMW this year, including Phil Mershon SMMW's Director of Experience. AND tune in to hear how you can attend next year's conference for FREE!
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The Infinitely More Podcast with Heather Heuman
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Hiring someone new to join your team can be exciting and also intimidating. What if the person ends up not being a good fit? In today's episode, I'm joined by Teri Clanton, an Online Business Manager and Director Operations, as she shares 5 pitfalls a business owner can avoid when hiring someone for their team.…
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The Infinitely More Podcast with Heather Heuman
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In today's episode, I'm sharing 6 strategies (+ 1 bonus tip) for how you can supercharge your social media marketing efforts to have a stellar 2024. We'll chat things like branding photos, engaging in trending conversations and website links.
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The Infinitely More Podcast with Heather Heuman
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In today's episode I'm joined by Angela Nash who is well versed and has seen great success in using social media across different markets. From a branding house, real estate to running for school board, Angela has learned to leverage the power of social media. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode. Meet Angela Angela Nash is a dynamic force in Columbia, South Carolina, embodying the roles of Realtor, podcaster, creative strategist, speaker, and elected member of the Richland Two School Board. With a mantra of dreaming big and defying the impossible, Angela has continually proven that boundaries are meant to be crossed and expectations exceeded. From shaking up Columbia's fashion scene as a teenager to captivating audiences with lead performances at the Koger Center, her journey is one of relentless creativity and ambition. Leading her own creative agency, Angela has transformed numerous businesses and non-profits. Her spirited approach has also propelled her to build an award-winning real estate business and secure a cherished role as an elected official, tirelessly serving the community that fuels her passion. Through each endeavor, Angela's zest for life and commitment to making a significant impact shine brilliantly. Need help with social media strategy and management? Reach out to our team!…
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The Infinitely More Podcast with Heather Heuman
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Recently I was at a conference and met several people that were pleasantly surprised to find that I am the exact same person offline as I am online. I believe this is in part due to my transparency and openness around my faith and beliefs. In today's episode I want to talk about how you, as a business owner, can intentionally incoprorate your faith as a narrative woven into your social media marketing.…
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The Infinitely More Podcast with Heather Heuman
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Do you know the difference between profit and revenue? Oftentimes we hear about revenue, but profit is just as important! In today's episode I'm joined by Robert & Kaylee Fukui as they share about profit in business, asking the question 'how hard do you want to work' and 3 common mistakes entrepreneurs make when it comes to pricing. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.…
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The Infinitely More Podcast with Heather Heuman
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If you're a non-profit wondering how you can have success using social media marketing, this episode is for you. Let's chat about 6 ways you can use social media to share your values, inform and increase loyalty with current stakeholders and supporters and also seek out followers.
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The Infinitely More Podcast with Heather Heuman
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1 332 : Show Up and Shut it Down: Strategies to Helping Teams go to the Next Level w/ Toi Sweeney 22:13
Today's episode is all about teams and how you can take your business and team to the next level. I'm joined by Toi Sweeney as she shares : The biggest mistake business owners make when it comes to their team Strategies you can apply to ensure your team is operating at it's best How to get team members to take greater responsibility over what they do How to 'reward' employees for going above and beyond in their work…
I have great expectation that the Lord is going to move this year. In my life and in my business. And - I believe He will do the same in yours. So where are you putting your focus so that you can partner with what He desires to do? Looking for community with fellow Christian entrepreneurs and business owners? Head on over and join my free Facebook group : www.sweetteasocialmarketing.com/freegroup/…
Every Tuesday for the last 6 years we have shown up with a new podcast episode for you. I love hosting and creating new episodes, however, I felt that it was time to take a step back and take a break over the holidays. Tune in to this week's podcast episode - and the final one for 2023 for a quick update from me!…
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The Infinitely More Podcast with Heather Heuman
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One thing I love about God is that He can and will use anyone. All you have to be is willing. And that's the story of Misty Phillip who joins me on today's podcast episode as she shares her story of how God took her from being a stay-at-home mom to founder of Spark Media, who's mission is to equip Christian podcasters to launch, grow and monetize while sharing the Gospel and messages of hope.…
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The Infinitely More Podcast with Heather Heuman
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In today's podcast episode I want to share with you some encouragement. It can be easy to get discouraged as we find ourselves in the thick of trying to grow our business, maybe having to do things we're not the best at until we can hire someone, etc. And sometimes, we can start to feel that no one actually takes our business and what we do seriously. In today's episode I want to ask you two questions : How long have you felt that way? Do YOU take your small business seriously?…
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The Infinitely More Podcast with Heather Heuman
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In today's podcast episode, I'm joined by Heidi Gollub as she shares with us how to use LinkedIn the right way. She shares with us 2 success stories, good strategies for using LinkedIn the right way and also somethings not to do. Meet Heidi : Heidi Gollub is a big believer in opening all the doors and saying yes to new adventures. In the past decade, she's been a stay-at-home mom, business owner, travel writer, social media director, chief marketing officer, MBA student, and editor at U.S. News, Forbes Advisor, and USA TODAY Blueprint.…
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The Infinitely More Podcast with Heather Heuman
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We're all familiar with the social media algorithms. What we engage with we get more of - and that includes the posts where we give angry face reaction or make disapproving comments on. When we comment and engage in that way, we will also get more of that type of content in our feed. And honestly, is that the kind of content we want to be seeing and filling our minds and hearts with? I'm not at all suggesting that everything we fill our feeds with needs to be rainbows and sunshine, however, it's important to be discerning of what we allow into our lives through social media. Let's chat more in today's episode. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode. We would love for you to leave a 5-star review for our podcast on whatever app you listen on! Need a social media strategy plan for 2024? Reach out for a free consultation call with our team!…
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The Infinitely More Podcast with Heather Heuman
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If you're not familiar with Andy Stanley, he is the pastor of North Point Community Church just outside of Atlanta, GA. He is well known for his books and messages on leadership and influence. If you want to learn more about him, you can do so on his website . At the end of September, him and his church hosted a conference for the parents of LGBTQIA+ teens and their ministry leaders. Here's an excerpt from the webpage : "YOU’RE INVITED to the Unconditional Conference. This two-day premier event is for parents of LGBTQ+ children and for ministry leaders looking to discover ways to support parents and LGBTQ+ children in their churches. You will be equipped, refreshed, and inspired as you hear from leading communicators on topics that speak to your heart, soul, and mind. We deeply desire this time will bring about healing and restoration. No matter what theological stance you hold, we invite you to listen, reflect, and learn as we approach this topic from the quieter middle space." I think as Christian leaders and those of us who are leading with a Christian worldview, this is something we need to be talking about. Tune in to today's episode to hear my take on the matter.…
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The Infinitely More Podcast with Heather Heuman
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I'm quite certain at this point that fyou've heard the words AI or ChatGPT. AI seems to be what everyone is talking about. Have you had a chance to use it yet? In today's episode I'm joined by Dustin Stout, creator of Magai , a different AI interface that is powerful, intuitive and robust. Dustin shares with us some of the unique features of Magai and how as business owners and creatives, we can be using the power of AI to build up and compliment what we're already doing and give us the ability to avoid burnout.…
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The Infinitely More Podcast with Heather Heuman
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1 323 : 2023 Miss Kentucky’s Teen America & How Social Media Has Been Part of The Journey w/ Sophia Todd 22:47
In today's episode I'm joined by Sophia Todd, the 2023 Miss Kentucky's Teen America. Sophia shares with us how she uses social media to share her journey as Miss Kentucky Teen and to advocate for the organization ArtSpoken. Tune in to today's episode to hear from a unique perspective on how you can leverage social media to share your message and have impact. Get your copy of my book, 'The Golden Rules of Social Media Marketing' here : https://www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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With the rise of social media, creating an online Christian community is now more accessible than ever before. In this episode, I discuss strategies, tips, and best practices for using social media to connect with like-minded individuals, cultivate meaningful relationships, and support one another in faith. Invite Heather to be a speaker at your next event : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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In today's episode I'm joined by Jessica Dante, owner of Love and London, a very local brand with a global audience as they reach those looking to travel to London. Jessica shares with us how she uses YouTube to grow her audience and get them on her email list. Join us on today's episode as we discuss why Youtube and how you can optimize your description, title and thumbnail for your videos.…
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The Infinitely More Podcast with Heather Heuman
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In today's episode I'm joined with Katie Hornor as she shares with us about the Flamingo Advantage. What is the flamingo advantage you might ask? God spoke to Katie about being true to who He uniquely made her to be and using it to her advantage to be bold and confident in what He has called her to. Tune in to today's episode to hear more about how you can leverage the power of the flamingo advantage in your own business.…
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The Infinitely More Podcast with Heather Heuman
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Is your business actually profitable? These questions came about in the midst of coaching and new client calls. Let's chat about these six questions you can ask yourself in today's episode.
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The Infinitely More Podcast with Heather Heuman
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As Christians who are also business owners, we can choose one of two directions : a Christian business owners a business owner who is also a Christian What's the difference? One you're super loud with your faith in your business and the other is when you're more quiet about your faith but let your actions and the way you conduct business speak for you. Regardless of which one you find yourself as, it is possible to apply Biblical principles within your business. In today's episode with B. Michelle, she shares with us two biblical principles that can transform your business. How to act and think like farmers How to deal with rejection…
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The Infinitely More Podcast with Heather Heuman
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Right now I'm in the season of life of goodbyes and new beginnings. This past weekend (at the time of this recording) my family dropped our eldest daughter off for her freshman year of college. It may seem like this has very little to do with social media and business, I want to encourage you to embrace every moment. Life can feel that it passes us by as we're busy doing all the things. But I want to remind you, and everyone else, that even as business owners and leaders we're still doing every day life and experiencing big moments with and in our families. And it's worth taking the time to stop and really experience them. Get your copy of my book, 'The Golden Rules of Social Media Marketing' : https://www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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1 316 : 8 Wildly Simple Ways Elon Musk Uses The Social Media Platform X Well (Formerly Called Twitter) 18:35
As you may, or may not know, Elon Musk has taken over at Twitter and renamed it 'X'. Say what you will about Elon Musk and whether or not you agree with what he says or does. This episode isn't about that. Instead, let's chat about 8 very simple ways Elon Musk leverages X well. Get your free 31-day content calendar here : https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
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This podcast episode is a bit different than the content I usually put out there. Yet, it's still true to who I am and the values I uphold in my own life and business. Here's the hard true : we've been sold a bag of false goods. Everywhere you look you see the message of: • 'do what feels good to you.' • 'you do you.' • 'follow your own heart.' • 'follow your own truth.' If you pay attention long enough you realize it's everywhere. However, as Christians, we're called to something different. Let's talk about in this episode.…
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The Infinitely More Podcast with Heather Heuman
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Do you use Instagram for your business? In today's episode, I'm sharing with you 5 areas you can optimize to get the most out of Instagram.
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The Infinitely More Podcast with Heather Heuman
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1 313 : How Christian Business Owners can Ensure they have a Healthy, Strong Marriage with Mary Whitman Ortiz 25:43
Christians, in general, tend to be prone to poor boundaries. Particularly those in business, ministry or leadership roles. We're passionate about the work that we do, many times consider it a calling, and therefore, we struggle to walk away from it. This can have serious implications for our relationships, particularly our marriages (for those of us who are in that type of relationship). In today's episode I'm joined by Mary Whitman Ortiz as she shares two pieces of advice and the #1 problem she sees with married, christian business owners and their spouses. Work with the Sweet Tea Social Marketing team to take your online marketing efforts to the next level : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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In today's episode I'm challenging you to the 10 VIDEO CHALLENGE ON YOUR SMARTPHONE! At this point it's not a matter of if video is important or a good idea to do or not. The reality is is that video is important, it's valuable and it converts. But that doesn't mean that it's easy to execute on for everyone. So today I'm opening up the 10 Video Challenge to help you get some reps under your belt and to show you that you really can do video. Find out in today's episode the topics for the 10 videos and how to get started.…
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The Infinitely More Podcast with Heather Heuman
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Is customer service hurting or helping your business? In today's episode, I'm sharing with you a personal story of something that happened to me just the other day in what I'm dubbing, 'The Japanese Steakhouse Fail'. Tune in to this episode to hear the story but ultimately what I want you to be asking yourself is, 'What am I doing as a company to ensure customers are having a positive experience?…
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The Infinitely More Podcast with Heather Heuman
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The Bible tells us to daily put on the armor of God. Let's chat about how we can apply that inside our business as well. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules
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The Infinitely More Podcast with Heather Heuman
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There has been quite a lot of buzz in the online world around AI recently. Some people are excited about its prospects, while others are apprehensive of where it will take technology. Regardless of where you land, I believe this episode will provide you with new information to help you determine where you stand. In today's episode, I'm joined by Julia McCoy as she shares her journey of getting involved with AI, how we can use the tools to create better content for our clients and how as Christian business owners, we can use the tools as well.…
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The Infinitely More Podcast with Heather Heuman
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As business owners, we all know one of our top goals is to have customers. And not only customers but repeat customers. We also know that word of mouth and reviews are the top ways we get customers. Let's face it, websites like Yelp have really made it easy to know what businesses are like before we even get there. In today's episode, I'm joined by Greg Atkinson, Customer Service Extraordinaire, as he shares why kindness is one of the top ways we get repeat customers and the reviews we all want. Get my free 31-day content calendar : https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
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In today's episode, I'm joined by Brooke Sellas, owner of B Squared Media as we talk on the importance of social media conversations and why you need to begin with conversations before you ever try to sell to someone. Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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It wouldn't take long to look around and know that our country is polarized on many different issues. As business owners, it can be challenging to know when to speak out and when to not. Fear can be loud in our faces during these times when we want to stand up for what we believe is right. How can we be successful in our business if we do speak out and then people don't want to follow? In today's episode, I'm encouraging you, as a 21st century business owner living in the year 2023 (or whichever year you're reading this), to earnestly seek the Lord for when to speak, what to speak, and to speak it with His grace.…
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The Infinitely More Podcast with Heather Heuman
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One amazing thing about social media is that is truly can work for anyone. Even an insurance company. Enter Jeremy Powers, owner of Powers Insurance Experts who is leveraging the power of social media, education, kindness and his own personality to really make waves on social media with insurance. The average insurance agency closes $20,000 per month in sales while Jeremy just closed $140,000 in one month. Wow, that's amazing. Whether you're an insurance agent or not, I believe this episode will be beneficial and encouraging to you on how powerful social media can be. Work with the Sweet Tea Social Marketing team : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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Social media is ever changing and it does require us to consistently show up and be present. I'll be honest and say that that can be challenging when you're a solo business owner and trying to wear many hats throughout the day. I like to see social media has something I can integrate into my every day and have it be fun vs. just something I have to do. In today's episode, I want to talk about 4 things you can begin doing right now to stand out on social media. These four things include : 1. Create 1 pillar piece of content per week that makes your audience smarter 2. Optimize your social platform by being consistent, responsive and engaging 3. Tag someone else of influence, or in recognition, when you’re being social 4. Have a clear call to action on how people can do business with you Let's chat in today's episode! Invite Heather to speak at your next conference or event : sweetteasocialmarketing.com/international-keynote-speaker-digital-marketing-social-media…
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The Infinitely More Podcast with Heather Heuman
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Work doesn't have to just be a place where people go because they have tasks they do and want to get paid. It is possible for work to be a place where people feel valued and want to contribute to the larger vision of the company. When this shift is made, people feel cared for, trust and transparency are high and productivity changes. Maybe culture doesn't feel like the highest priority on your list at the moment. But I want to encourage you to listen to this podcast episode where I'm joined by Ron Harvey as he shares the fundamentals of a winning culture. Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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Are you tired of staying small in your business? Then it's time to stop playing small and step into the big plans God has for you and your business. You don't have to wear all the hats, particularly if there are keys places of your business that get left in the dust. I invite you to ask God to highlight places of your business that could use help. Maybe that means hiring someone to take over certain things. Or maybe there are areas that could use an extra dose of excellence as you walk in the marketplace. Let's talk about it. Invite Heather to speak at your upcoming event! www.sweetteasocialmarketing.com/international-keynote-speaker-digital-marketing-social-media…
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The Infinitely More Podcast with Heather Heuman
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You don't have to look very far on the internet to hear about hustling, grinding, forgoing sleep in the name of business growth, etc. I don't know about you but I'm thankful to be a part of a Kingdom that offers a different solution. In today's episode, I'm joined by Shae Bynes, author of Grace Over Grind, as she shares how as business owners we can learn to hear God's voice and be willing to trust and step in obedience and faith to what He's said. Join my free Facebook Group for Christian business owners and entrepreneurs : https://www.sweetteasocialmarketing.com/freegroup Work with Sweet Tea Social Marketing for your business social media needs : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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1 300 : 11 Women of Faith in Business: Celebrating our 300th episodes by Featuring These Courageous Women 28:03
I'm so grateful that we find ourselves here, our 300th episode. In this episode I wanted to feature some amazing women who have been impacted by the podcast and Sweet Tea Social Marketing and give them a chance to tell their story. Thanks for tuning in, whether it's been one episode, 100 or you've been here since day 1. Each and every download and stream means the world to me. If you would like to join the ranks of some of these amazing women and work with Sweet Tea Social Marketing this year, please reach out : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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On today's show, I'm joined by livestream expert, Ross Brand, as he shares with us why podcasters should consider adding video alongside the audio of their podcast. And no, it doesn't have to be any more complicated, doesn't add a lot of more time or needed equipment to make the video happen and the benefits are infinite. Every platform is making video more of a priority than ever before - TikTok, Instagram, YouTube - let's chat about what you can do and where the opportunity lies.…
Are you feeling disconnected between where you and the abundant life you know is possible in Christ? In this episode we're talking with Matt Tommey about his latest book, God's Plan for Living, asmhe breaks down his idea of I.D.E.A.L. I - Identity D - Design E - Expansion A - Alignment L - Love When you have these 5 things come together in your life, you're set up to walk in fullness.…
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The Infinitely More Podcast with Heather Heuman
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1 297 : Top 3 Strategies to Market your Book (and what to do when someone calls you a nobody) with Brenda Haire 28:45
Writing a book can be challenging and daunting by itself. When you add in the marketing and everything to do once it's published, many can decide it's simply too much. I'm so glad to be joined by 8 time author, Brenda Haire, as she shares with us three strategies she has used for her books and how she navigated being called a 'nobody' at the beginning of her author journey.…
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The Infinitely More Podcast with Heather Heuman
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As algorithms and platforms change, we can begin to question whether or not a platform is for us. Whether it's decreased engagement or lack of understanding regarding new changes, in today's episode I'm talking specifically about Facebook and 7 questions to ask yourself if you should continue using the platform for your business. Work with the Sweet Tea Social Marketing Team in 2023 : www.sweetteasocialmarketing.com/contact Get your copy of my book, The Golden Rules of Social Media Marketing : www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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Movement begets more movement. Once you begin to take action and start to see results, it compels you forward to continue seeing more results. In today's episode, I want to chat with you about 3 actions you can begin taking today, and every day moving forward, to begin to see the results that you want to see in your business. Get your copy of my book, The Golden Rules of Social Media Marketing here : www.sweetteasocialmarketing.com/goldenrules/…
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The Infinitely More Podcast with Heather Heuman
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Perfectionism is no one's friend. It likes to disguise itself as excellence (they're not the same thing). If you find yourself getting stuck in your own head, with a myriad of videos on your phone that no one has ever seen because you're worried about certain things not being perfect, this episode is for you. So how do you overcome perfectionism? Let's chat about it in today's episode.…
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The Infinitely More Podcast with Heather Heuman
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This episode is for those who are wanting to see results in your online social media marketing efforts and the stumped in your creativity as it relates to your content creation. In this episode I want to share with you three components that you can use in your social media posts that will help drive sales and increase growth online. It's the hook, story, lesson strategy. Get your copy of my book, The Golden Rules of Social Media Marketing here : https://www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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Join me on today's podcast where I talk about the importance of intentionally filling your cup as a business owner and leader.
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The Infinitely More Podcast with Heather Heuman
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What does it look like to #LeadLoudly? In today's episode I'm joined by Nathalie Gregg, women's leadership & empowerment coach who shares with us three critical skills that you need to show up and lead well online. Want to work with Heather and Team Sweet Tea Social in 2023? Head over to www.sweetteasocialmarketing.com/contact/ to get the conversation started!…
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The Infinitely More Podcast with Heather Heuman
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I must give all credit to my niece, Samantha Vodry for introducing me to today's guest, president of High Point University, Dr. Nido Qubein. Dr. Qubein has been the President of High Point University since 2005 after previously being a business owner. He brings incredibly wisdom and insight into what it looks like to have everything be done from a place of surrender to Jesus. In today's episode, we talk about what faithful courage has looked like in Dr. Qubein's life, what keeps him going despite pushback from culture and/or other challenges and one piece of advice for leaders of faith in business.…
Building generational wealth isn't something that happens randomly. It takes time and intentional, strategic steps to see true wealth come that can be based down to your kids and onto others. In today's episode, I'm joined by Gretchen Heinen, founder of NetWorth It, as she shares 5 things you can do to begin building generational wealth. Work with Heather and the Sweet Tea Social Marketing team this year : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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Have you ever felt that there was a disconnect between your heart and values and those of the individuals you've hired in your business? As Christians, this can be challenging when maybe we don't find the same things funny as others do or there are certain standards you want to do life and business by. This can be true whether you are vocal about your faith in your business or not. Let's chat about the value of making the intentional decision to hire someone who shares the same values as you, particularly for the 6 & 7 - figure businesses.…
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The Infinitely More Podcast with Heather Heuman
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Social media is constantly evolving and changing. This can certainly feel frustrating and be a barrier to entry for people. It can seem that just once you get something sort of figured out, it changes again. Thankfully, there are people (such as myself) who are here to help guide you and navigate through the changes and how you can best embrace the changes to see real impact in your business. In today's episode let's talk about 5 social media trends I see for 2023 and what you need to know about them. Get your copy of my book (as mentioned in this episode) here : https://www.sweetteasocialmarketing.com/thegoldenrules Take your social media marketing efforts to the next level in 2023, let's work together : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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After being diagnosed with Postpartum Obsessive Compulsive Disorder, Tracy encountered first hand just how important our mindset is when it comes to business, family and every other area of our lives. Join me in this episode with Tracy a we go deep as to why we can feel stuck and action steps we can take in helping achieve that mindset shift needed to accomplish big things in your business. Get your copy of my book : https://www.sweetteasocialmarketing.com/thegoldenrules Ready to take action with your social media in 2023? Find out more about what working with the Sweet Tea Social Marketing team looks like : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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Of course, as business owners, we all want (and need) sales. But often it can feel intimidating to think about selling. What if you don't have a team dedicated to finding and securing leads? In this podcast episode, I'm joined by Cyndi Padilla who talks with us about being 'Sales Team Ready' and how even as a small team, you can create systems and processes that will help you with sales and marketing. Get my free 31 Day Content Calendar : https://www.sweetteasocialmarketing.com/contentcalendar Let's work together on your social media marketing : https://www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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2023 is coming and almost here. Social media and marketing your business in 2023 is almost here as well. It can be easy to shrug it off, cross your fingers and hope for the best. Rather, since it is inevitably coming, why not plan with intentionality and sustainability for this next year. In today's podcast episode, let's talk about 5 key elements to include in your 2023 marketing plan. If you found this podcast episode to be helpful and want to take your social media efforts to new levels in 2023 but want help with the strategy and/or implementation, reach out, I'd love to chat with you : www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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In this vault episode, I'm joined by Chelsea Peitz (who's been using Instagram Reels since they came out) as we discuss best practices for Instagram reels and how you can optimize your use of them and other micro-video content. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules Interested in getting a kick-start on your social media marketing? Let's work together in 2023 : https://www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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1 282 : What if we allow God to truly Lead us in our Decision Making: God-Sized Dreams Can Happen 19:31
This podcast episode is your encouragement to keep going on your business journey, even when it doesn't look like what you had originally hoped and planned. There is something powerful about remaining pliable and listening to the direction of God for our lives. If not, we open ourselves up to becoming frustrated and to actually miss the blessing that God has for us. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules Want help building community and humanizing your brand on social media? Let's work together : https://www.sweetteasocialmarketing.com/contact/…
The Business, Jesus, Sweet Tea Podast has been around since 2017. 281 episodes. We're not going anywhere, and in fact, are excited for new changes coming in 2023. Tune in to hear our big news! Join my Free Facebook group : https://www.sweetteasocialmarketing.com/freegroup Want to work with me? https://www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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1 280 : How to Find Out Where Your Target Audience is Hanging Out with Brian and Bill of As Told By 24:35
What to know what video storytellers Brian and Bill say are the top mistakes people make when trying to find their target audience? Let's chat about these two mistakes and what we can do instead. Let's go! Come and join my free Facebook for Christian entrepreneurs : https://www.sweetteasocialmarketing.com/freegroup…
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The Infinitely More Podcast with Heather Heuman
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1 279 : Marketing Your Big Brand - The Do's & Don't w/ Jennifer Mulchandani & Heather Myklegard 34:49
Heather and Jennifer are a dynamic duo passionate about seeing big brands create positive social change. In this episode, we chat about what are 'BIG' brands and do's and don'ts for leveraging your unique messaging and selling point to attract the right customer and see their efforts create lasting community betterment. Get your copy of my book here : https://www.sweetteasocialmarketing.com/thegoldenrules Schedule a FREE clarity call with me : https://www.sweetteasocialmarketing.com/contact/…
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The Infinitely More Podcast with Heather Heuman
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You can have the right offers, the website, the social media accounts and email list. You can have an audience but what happens when nothing sells? Maybe you're talking to the wrong people. Here are 4 ways to know you may be marketing to the wrong audience.
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The Infinitely More Podcast with Heather Heuman
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It seems that the words coaching & consulting have almost become interchangeable in the business world. Are they really the same thing? While they are similar, they are quite different in function and how they are going to show up with their clients. In this episode, let's chat with Shawn Quintero on the differences, whether or not you should have a business coach / consultant and being intentional with those you hang out with. Grab your copy of my book, 'The Golden Rules of Social Media Marketing' here > https://www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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My business journey first began back in the early 2000's with Pampered Chef. That's right! And today I want to share with you a little about that journey, why I chose Pampered Chef and a few key takeaways from my business journey.
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The Infinitely More Podcast with Heather Heuman
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I graduated high school in 1993. At that point, email was just becoming more popular. Many business and marketing tools have some and gone during those almost 30 years. In my opinion, I don't believe it matters too much which marketing avenue you choose. I believe what does matter is that you are marketing in a way that allows your ideal clients to hear from you and know about you. In this episode, let's chat about 3 things you can do to ensure you're marketing efforts are paying off.…
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The Infinitely More Podcast with Heather Heuman
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1 274 : Three Ways to Remove Resistance to Showing Up Consistently Online with Natalie Blenkush 31:13
If you feel that you struggle to consistently show up online - hear me right now - You. Are. Not. Alone. We all have areas of resistance that can keep us back from time-to-time (or maybe more frequently than we would like to admit...). Tune in to this episode of the Business, Jesus, Sweet Tea Podcast with Natalie Blenkush as she shares three ways that she personally has removed the resistance in her life to showing up consistently online.…
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The Infinitely More Podcast with Heather Heuman
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I'm sure this is not the first time you're ever hearing the b-word in marketing. Ya know, batching! Everyone talks about and everyone, it seems, acts like it's the most simple thing in the world to do. But I've found that knowing where to start when it comes to batching your content creation for social media can oftentimes be the biggest hurdle. So in today's episode, I'm talking about 5 simple steps that I use for my own social media content creation as well as for my done-for-you clients. Help kickstart your own social media content creation with my 31-day social media content calendar : https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
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In June 2022, realtor John Schuchman paid off all of his debt, including his house. Here is how he did it using the power of social media and 3 tactics you can use to generate business for yourself.
Today's episode is super short and sweet. I don't always have a full script written out for each podcast episode. Sometimes I just want to share with you what I feel God is speaking to my own and I hope that it also encourages you on your journey. Today I want to encourage you with extending grace to yourself. Both in life and in business, it can be easy to not give ourselves the safe level of grace that we give to others. Download my free 31-day content calendar here : https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
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Tired of hearing all about self care that preaches you are enough as if you don't need Jesus? Well, you are going to LOVE this conversation with Carmen James where we talk about the kind of self-care that Jesus modeled for us.
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The Infinitely More Podcast with Heather Heuman
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To All the Women Over 40 in Business... Today's episode is for you. At the time of recording this episode, I am 47 years old. And I know there is the temptation to believe that you're a 'has-been', that you're irrelevant, that nobody needs what you have to offer. I want to speak a different truth to you today. Come and be social with me over on Instagram! You can find me @heatherheuman…
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The Infinitely More Podcast with Heather Heuman
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If you don't already know Monrae, I promise you're going to LOVE her after today's episode. I came across Monrae via Instagram Reels and immediately knew I wanted to have a conversation with her. Her personality is infectious and she is a true inspiration to me. Monrae had her first million dollar year in business at the young age of 26 and has continued to have 6-figure years, even as her business and shifted and changed. In this episode, we talk about her journey, how her business model has evolved over time and how she uses social selling for lead generation. Join my FREE Facebook Group for Christian Business owners : https://www.sweetteasocialmarketing.com/freegroup…
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The Infinitely More Podcast with Heather Heuman
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In today's episode I'm sharing with you simple hacks to creating and posting videos for social media - no matter the platform. I know many people who are simply overwhelmed by the idea of creating videos. Some are terrified of being on camera, some don't know what to talk about, whatever the reason is, it holds them back from taking advantage of the power that lies with using video on social media for your business. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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1 266 : One Way Influencers Make Money - What You Need to Know About the Amazon Influencer Program 27:57
We've all seen and heard of the social media influencers who are able to make their money using their platforms. But how does the everyday person leverage their own influence, even if it's a smaller audience, to also monetize their content? Let me introduce to you the Amazon Influencer Program. This program is essentially affiliate marketing on steroids and I'm so excited for you to hear more from my guest, Jim Fuhs. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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1 265 : NFT's, Web 3.0 & The Metaverse - A Fascinating Glimpse of the Advancement and Shift in Marketing 29:41
I hope the title of this episode didn't scare you away but I am excited about this conversation with Lauren Griewski as she talkes about the fascinating and rapid advancement of technology and the introduction of web 3.0, NFT's and the metaverse and how this has the potential to affect our marketing into the future. Check out my book 'The Golden Rules of Social Media Marketing' https://www.sweetteasocialmarketing.com/thegoldenrules…
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The Infinitely More Podcast with Heather Heuman
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When I first started my business, I simply wanted to make money so that my family could go on vacation. That's it. From that, I've learned that it is so important to not force a business model that doesn't align with your values - even if that model is incredibly successful for others. I'm here to encourage you to create a business that YOU ACTUALLY WANT.…
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The Infinitely More Podcast with Heather Heuman
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1 263 : The Benefits of Pinterest for Your Business: 2 Top Elements That You Must Get Right in 2022 31:35
I'm excited about today's episode where I'm joined by Kimberly Chaney as she shares the top two things you need in order to have success using Pinterest for your business. Now, you know that I am a big proponent for not being on all the platforms. However, if Pinterest is of any interest to you, then this episode is for you! Tune in to today's episode to hear Kimberly talk about the three requirements needed to use Pinterest, the top 2 items you need to have success and additional tips and insight on how to use and navigate Pinterest for your business.…
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The Infinitely More Podcast with Heather Heuman
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We're following up last week's episode with an additional steps that you can take to create a social media strategy for your business. I'm a firm believer that if you consistently show up doing this things that you will remain top-of-mind to your audience and clients.
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The Infinitely More Podcast with Heather Heuman
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Whether you've been showing up on social media for years or you're brand new to showcasing what your business is about, I believe these 10 steps can be applicable to you. As business owners, we cannot show up haphazardly on social media and expect amazing results. You might get lucky from time to time but it's important that you develop a plan and a strategy for how you're going to use social media to the best of your ability. Tune in to this episode to hear the first 10 steps you need to build out a social media strategy plan. (Next 10 coming next episode!)…
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The Infinitely More Podcast with Heather Heuman
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10 - 15 years ago you may have needed to convince business owners that they needed a website. In 2022, you most likely don't need to convince people they need a website but they may need help with it not being an afterthought. We need to be putting in the forethought for our website to go from good to great. Whether you're an e-commerce business or a non-profit, we all want people to buy from us or donate to our cause. But what gets them to do that? Tune in to today's episode with Evan Cox where we talk about the three things every website needs to function well and be successful. Get my FREE 31-Day Content Calendar mentioned in this episode here : https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
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Should you walk away from social media? This probably seems like an odd question but hear me out on this episode where I talk about navigating the polarized world we live in with Godly wisdom.
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The Infinitely More Podcast with Heather Heuman
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If you've been around the internet for any length of time, you're probably familiar with The Babylon Bee . The Babylon Bee is a satire website that leans into Christian, Conservative and everyday life topics. Additionally, you can now also read REAL news that you probably think should be satire at Not The Bee . In this episode of the podcast, I'm joined by the Subscriber Community Manager at The Babylon Bee, Kristin Oren. Kristen shares how she first came to know about the Bee, how she joined the team and the work that they are doing to provide a space online to find community.…
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The Infinitely More Podcast with Heather Heuman
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With over 15 years experience in the online, digital marketing space, I've seen many trends come and go - and some come back around again! While we don't want to be bowing and bending over backward to accomodate every trend that comes around, there is something to be said of knowing what is working largely for many people. So in this episode, I want to share with you four trends that I see being successful for, not only myself and my own clients, but for many who show up well in the social media space.…
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The Infinitely More Podcast with Heather Heuman
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In this episode we're celebrating 5 years of our podcast, sharing a giveaway and talking about how to stop lurking on social media. Intrigued? Tune in to today's episode to learn how to enter the giveaway.
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The Infinitely More Podcast with Heather Heuman
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1 255 : Women and Christian Counseling: Stigmas and Growing to be the Leaders God Called us to Be 31:09
In the church, there is a stigma around going to counseling. We're encouraged to 'pray more' and seemingly negative emotions are viewed as bad things to simply just be prayed away. But as a Christian leader there may be unspoken things in your heart that you fear sharing with others. Pastoral counselings goal is always to provide a safe place where you're able to express and deal with those things. Within that place you can be free to share and then, ultimately, find the freedom because of the ability to share. In today's episode, I'm joined by pastoral counselor, Rhonda Failoni, as she shares the amazing breakthrough and growth that can come when you open yourself up and are willing to be vulnerable. Want my FREE 31-Day Content Calendar? https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
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We certainly do not lack knowledge and advice when it comes to business. You don't have to look too far to find insight into what has worked for other business owners to find their niche, scale up and grow their business, hit 6-figures, etc. The idea of 'finding our niche' is not a new concept and it certainly is an important aspect to having a successful business. Knowing who are you there to help, how you help them and the desired transformation they will get based on what you do is key. However...as someone who is a Spirit-led believer, I've come to learn that my process or way that I get to the desired outcome is often very different than the conventional wisdom. Let's talk about why that's okay.…
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The Infinitely More Podcast with Heather Heuman
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1 253 : How you Can Uplevel your Instagram Account for your Business (3 Things You can take ACTION ON TODAY) 10:59
Do you know that your audience is on Instagram but struggle to know where to start? Social media can be overwhelming with how DIFFERENT each platform is and navigating the different nuances. In today's episode, I'm sharing three actions you can take right now (and do consistently) that will help you uplevel your Instagram game:…
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The Infinitely More Podcast with Heather Heuman
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1 252 : How Julianne went from Hair Salon Owner to Coach and Speaker for Kingdom Entrepreneurs 26:01
In this episode, Julianne shares about her journey of pivoting from being a hair salon owner to a coach and speaker for Kingdom entrepreneurs - all during the pandemic. Tune in as Julianne shares her journey of being pregnant with quadruplets and how she grew a following of 300,000+ people while blogging, how she went completely dark on social media after giving birth, and how she transitioned from being a salon owner to a coach. Get my FREE 31-Day Content Calendar : https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
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In this podcast episode, I'm sharing with you about my 6 month, 1:1 Laser Mentoring & Coaching Program. This is for all business owners, CEO's and Non-profit leaders looking for accountability and actionable steps to make your social media marketing efforts to the next level. Tune in to this episode to hear more about the program and how to sign up.…
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The Infinitely More Podcast with Heather Heuman
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I've had the opportunity to create two very successful businesses in my time as an entrepreneur, including my current business - Sweet Tea Social Marketing. In this podcast epsiode, I'm sharing with you three business strategies I've used time and again that have proven to be successful and have kept me top-of-mind in the social media marketing space and kept clients coming back for more.…
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The Infinitely More Podcast with Heather Heuman
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Going 'live' on social media can be intimidating - not only being live on camera but how do you even set it up so that you CAN do a Facebook live? In this podcast, I'm walking you step-by-step how you can go through all the needed steps before you actually go live so you can confidently show up on social media.…
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The Infinitely More Podcast with Heather Heuman
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In this episode, I'm joined by Kevin 'Big Redd' Felder. I've known Kevin personally for over 6 years and I am so excited to finally have him join me on the podcast. Kevin joins us to talk about getting comfortable with being uncomfortable. He shares his story of launching his radio show as the world was shutting down due to Covid-19. I love how Kevin puts an emphasis on taking shifts, pause and pivots in his business as he journeyed through the last 2 years in his business. We're sure that you'll be able to hear his passion for what he does and walk away from this episode on how, you too, can get comfortable with the uncomfortable.…
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The Infinitely More Podcast with Heather Heuman
![The Infinitely More Podcast with Heather Heuman podcast artwork](/static/images/64pixel.png)
Let's have a chat. In this episode, I'm talking about the #1 limiting belief I see with business owners that keeps them held back and not seeing the growth and impact they desire to have. Let's dig in. Download my free 31 day Content Calendar : https://www.sweetteasocialmarketing.com/contentcalendar
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The Infinitely More Podcast with Heather Heuman
![The Infinitely More Podcast with Heather Heuman podcast artwork](/static/images/64pixel.png)
As a business owner, it can be all too easy for your work schedule begin to take over your life schedule. It can feel that you're doing all the things, all the time. I, personally, have found that 25 hours per week of work is my sweet spot. It allows me to get the needed work done while also being able to excel and thrive as a wife, mom and daughter. How do I do this? How do I actually make this happen? In this podcast episode, I'm sharing with you how I created this sort of schedule and how I continue to make it happen each and every week. Get my FREE 31 Day Content Calendar >> https://www.sweetteasocialmarketing.com/contentcalendar…
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The Infinitely More Podcast with Heather Heuman
![The Infinitely More Podcast with Heather Heuman podcast artwork](/static/images/64pixel.png)
I recently received an email from a podcast listener who shared with me that she's wanting to hire a business coach to help her get started in business. She felt overwhelmed and confused by individuals who were charging large sums of money and didn't know if they would be a good fit. She was also aware that they didn't openly profess their faith. Which wasn't a game changer but it ultimately left her feeling that she didn't know who to trust to hire to help her in her journey of entrepreneurship. In this episode, I'm sharing with you my thoughts on knowing who you can trust in business.…
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