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GE Ep 349 [2021] - How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke
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Manage episode 362711978 series 1993442
Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.
Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.
Tune in to hear Rachel’s story…
[01:12] Introduction to Rachel Brenke
[02:07] Background on Rachel
[04:08] History of Rachel’s businesses
[06:22] How to tap into and monetize your niche market.
[11:26] Framework on narrowing down your niche
[15:07] Approaching a unique selling position
[17:39] Expanding from being the Contract Queen
[20:00] Sell it before you make it
[23:26] Final words of wisdom
[24:29] Favorite growth tool
[24:56] Favorite book
[26:33] Connect with Rachel
Resources:
Connect with Rachel:
Website: RachelBrenke.com
Website: TheLawTog.com
Website: FitLegally.com
Rachel’s Favorite Business Tool:
Rachel’s Favorite Book:
Influence: The Psychology of Persuasion by: Robert B Cialdini PhD
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 episodios
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 20, 2024 15:07 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 362711978 series 1993442
Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.
Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.
Tune in to hear Rachel’s story…
[01:12] Introduction to Rachel Brenke
[02:07] Background on Rachel
[04:08] History of Rachel’s businesses
[06:22] How to tap into and monetize your niche market.
[11:26] Framework on narrowing down your niche
[15:07] Approaching a unique selling position
[17:39] Expanding from being the Contract Queen
[20:00] Sell it before you make it
[23:26] Final words of wisdom
[24:29] Favorite growth tool
[24:56] Favorite book
[26:33] Connect with Rachel
Resources:
Connect with Rachel:
Website: RachelBrenke.com
Website: TheLawTog.com
Website: FitLegally.com
Rachel’s Favorite Business Tool:
Rachel’s Favorite Book:
Influence: The Psychology of Persuasion by: Robert B Cialdini PhD
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 episodios
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