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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
MM MotA - 96 - Anti-Climactic
Manage episode 360262318 series 1623431
Contenido proporcionado por Poor Polly Productions. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Poor Polly Productions o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
We start minute 96 with Attar sending someone flying and ends with (I’m assuming) Thade about to choke a human.
The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes!
Facebook @MinuteOfTheApes
Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks)
Email: podcast@minuteoftheapes.com
Website: https://www.minuteoftheapes.com/
http://moviesbyminutes.com/
https://www.zeuscomics.com/
http://divebarboombox.com/
“Antibody” by Chris Williams (shorturl.at/ctNY4)
…
continue reading
The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes!
Facebook @MinuteOfTheApes
Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks)
Email: podcast@minuteoftheapes.com
Website: https://www.minuteoftheapes.com/
http://moviesbyminutes.com/
https://www.zeuscomics.com/
http://divebarboombox.com/
“Antibody” by Chris Williams (shorturl.at/ctNY4)
859 episodios
Manage episode 360262318 series 1623431
Contenido proporcionado por Poor Polly Productions. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Poor Polly Productions o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
We start minute 96 with Attar sending someone flying and ends with (I’m assuming) Thade about to choke a human.
The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes!
Facebook @MinuteOfTheApes
Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks)
Email: podcast@minuteoftheapes.com
Website: https://www.minuteoftheapes.com/
http://moviesbyminutes.com/
https://www.zeuscomics.com/
http://divebarboombox.com/
“Antibody” by Chris Williams (shorturl.at/ctNY4)
…
continue reading
The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes!
Facebook @MinuteOfTheApes
Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks)
Email: podcast@minuteoftheapes.com
Website: https://www.minuteoftheapes.com/
http://moviesbyminutes.com/
https://www.zeuscomics.com/
http://divebarboombox.com/
“Antibody” by Chris Williams (shorturl.at/ctNY4)
859 episodios
Alle episoder
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Minute of the Apes: A Planet Of The Apes Podcast
![Minute of the Apes: A Planet Of The Apes Podcast podcast artwork](/static/images/64pixel.png)
Sean and Todd were lucky enough to have gotten passes to an early screening of "Kingdom of the Planet of the Apes" and deliver an early, spoiler free review of the film and the experience of attending sneak previews, with people that find a reason to complain when they've received passes to see a new release for free.…
We start minute 120 with the London unit and ends with Produced and Released by Twentieth Century Fox. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! A Poor Polly Production: https://www.poorpollyproductions.com/ Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ New Podcast: Jeff & Todd Make a Movie “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 119 with Additional Medics Ree Nashold and Jeff Arwine and ends with Graphics Supervisor Simon Staines. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ New Podcast: Jeff & Todd Make a Movie “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 118 with Co Supervisor Tom Hutchinson and ends with Construction Medic Deborah Sullivan. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ New Podcast: Jeff & Todd Make a Movie “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 117 with Labor Supervisor Brian Rock and ends with Compositing Supervisor Dorne Heubler. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ New Podcast: Jeff & Todd Make a Movie “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 116 with Maintenance Tommy Thee and ends with Purchaser Luis Benavides. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ New Podcast: Jeff & Todd Make a Movie “Antibody” by Chris Williams (shorturl.at/ctNY4)…
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Minute of the Apes: A Planet Of The Apes Podcast
![Minute of the Apes: A Planet Of The Apes Podcast podcast artwork](/static/images/64pixel.png)
Free Comic Book Day has the boys talking all things DC & Marvel yet again, and in the least surprising shift, they talk Star Wars. But it all comes to a head with a simple mantra; Like what you like! MotA-Minute: Beneath The Minute of the Apes - In Between are the segments wherein the guys take the time to record the cownversations they have in between recording sessions for MotA. Topics range from the personal to various pop culture tangents. "Minute of the Apes" is the daily podcast where Sean, Richard and Todd break down "The Planet of the Apes" movies, one minute at a time. At times they feel that the Netflix series went too far, but were overall good and deserve a new take within the existing MCU. The talk turns to COVID restrictions and a take on how it is handled in different cultures as Todd discusses having attended a funeral during the pandemic. Follow us on: Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/…
We start minute 115 with the Supervising art director John Deter and ends with Maintenance Doug Stewart. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 114 with the list of the cast and ends with Visual Effects Producer Tom C. Peitzman. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 113 with Davidson staring in disbelief and ends with second assistant director Matt Rebenkoff. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 112 with more crashing and ends with a dedication to Thade. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ “Antibody” by Chris Williams (shorturl.at/ctNY4)…
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Minute of the Apes: A Planet Of The Apes Podcast
![Minute of the Apes: A Planet Of The Apes Podcast podcast artwork](/static/images/64pixel.png)
We start minute 111 with more switches and ends with Davidson crashing, AGAIN. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ “Antibody” by Chris Williams (shorturl.at/ctNY4)…
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Minute of the Apes: A Planet Of The Apes Podcast
![Minute of the Apes: A Planet Of The Apes Podcast podcast artwork](/static/images/64pixel.png)
Sean buys Richard and Todd each a Star Wars themed Tamagotchi and challenges them to raise their pet/buddy well. Richard then shfits the talk to the Transformer films, helping Todd attempt to understand them, since he's never seen a minute of any of them. That talk leads into the concept of screen recognition and what it takes to make things and characters stand out to our visaul perceptions. MotA-Minute: Beneath The Minute of the Apes - In Between are the segments wherein the guys take the time to record the cownversations they have in between recording sessions for MotA. Topics range from the personal to various pop culture tangents. "Minute of the Apes" is the daily podcast where Sean, Richard and Todd break down "The Planet of the Apes" movies, one minute at a time. At times they feel that the Netflix series went too far, but were overall good and deserve a new take within the existing MCU. The talk turns to COVID restrictions and a take on how it is handled in different cultures as Todd discusses having attended a funeral during the pandemic. Follow us on: Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/…
We start minute 110 with the pod rising from the planet and ends with a Davidson straining to push out a log. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ “Antibody” by Chris Williams (shorturl.at/ctNY4)…
We start minute 109 with Limbo saying Farewell Spaceman and ends with a rising shot of the remaining survivors of Planet of the Apes. The “Planet of the Apes” is kicked off in only the way Tim Burton can kick off a franchise, by adding Dirk Diggler to the world of apes! Facebook @MinuteOfTheApes Twitter @MinuteOfTheApes (Shows post but no interaction here because Elon Musk sucks) Email: podcast@minuteoftheapes.com Website: https://www.minuteoftheapes.com/ http://moviesbyminutes.com/ https://www.zeuscomics.com/ http://divebarboombox.com/ “Antibody” by Chris Williams (shorturl.at/ctNY4)…
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