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Consumer Psychology in B2B Marketing Starring Larry Kotch
Manage episode 356147464 series 3450468
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Welcome to another episode of FCMO Marketing Leadership for Investors in Business and Today we are joined by Larry Kotch.
He is the co-founder and marketing strategist at ‘The Brains’ a digital marketing agency helping ambitious brands generate inbound and outbound leads using online advertising, marketing automation and B2B psychology powered by the best Brains in the business.
Background
Larry grew up in Kenya, South Africa. He studied environmental science and then did philosophy at the University of Oxford. Subsequently got interested in a start-up as a developer, which led him toward sales and marketing. After doing different jobs, he founded a digital agency with his Co-founder.
B2B marketing psychology
Psychology and marketing rely on understanding the consumerist. You need to know the tendency or the behaviour of the audience to make change. The buyer’s journey is a crucial sales and marketing concept.
The natural inclination of most people in business is to pursue incremental, objective improvements rather than pursuing less confident but potentially game-changing improvements in perception. The aptness of B2B marketers is to ignore that our prospects are just human incarnations of their firms.
This internal dialogue we all engage in is critical to understand how you can deploy this desire for growth to benefit you as a B2B supplier. If you can align your content with the status considerations of your prospects, they will be more motivated to act.
Larry declares that Marketing can be a powerful tool to help do a lot of good in the world.
Find out genius tips on successful marketing and advertising in the Podcast.
Connect with Larry Kotch
LinkedIn: https://www.linkedin.com/in/bblarry
Website: www.thebrains.co.uk
Twitter: Brainbroker1
We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week.
LINKS: http://mergerintegration.co.uk
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