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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
SFGRPG MUBRS 110 - Time For Some Questions
Manage episode 355188005 series 1327798
Contenido proporcionado por Super Fun Game Review Podcast Go!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Super Fun Game Review Podcast Go! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Sorry again about the late release, but this week take some time and answer the random questions submitted by the listeners on our discord channel.
251 episodios
Manage episode 355188005 series 1327798
Contenido proporcionado por Super Fun Game Review Podcast Go!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Super Fun Game Review Podcast Go! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Sorry again about the late release, but this week take some time and answer the random questions submitted by the listeners on our discord channel.
251 episodios
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1 Episode 130 - Alan Wake 2 2:22:22
2:22:22
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In this episode we take a walk through Alan Wake 2 Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo
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1 Episode 129 - The Quarry 2:09:33
2:09:33
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Awoooo!!! Gather your pack as we get together to talk about another survival horror game. Will you survive the night in The Quarry?
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1 Episode 128 - Viewfinder 1:07:35
1:07:35
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This week the boys dive into the perspective bending Viewfinder, will this game save humanity or will it wilt and turn the earth to dust. Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”.…
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1 Episode 127 - Teenage Mutant Ninja Turtles: Shredder's Revenge 1:12:36
1:12:36
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Oh, Shell Shock! Sorry everyone, the pizza party went a little long so we're releasing this now. Join us this week as we look at a new game based around some old classics with some well-known half-shelled friends. Cowabunga!!! Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast…
This week we take a reflection on our journey into table top world of The League of Scientific Ecological Researchers and how we're gonna be switching it up a bit! Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 Episode 126 - State of Decay 2 2:05:28
2:05:28
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In this episode we search for survivors in Undead Labs' State of Decay 2.
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1 SFGRPG MUBRS 113 - Rabble Rabble 1:09:10
1:09:10
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Classic mubrs format where everything is made up and the points don't matter. Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 Episode 125 - Need For Speed: Rivals 1:19:08
1:19:08
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Buckle up Buckaroos! This week we're getting into the driver seat and speeding our way into this classic series. Because the most important thing about racing...is family. Actually, we're pretty sure it's the car.
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1 Episode 124 - Death Stranding (Director's Cut) 2:07:25
2:07:25
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This week the guys dive into the latest complex work of Hideo Kojima, Death Stranding, not just fedex simulator. Discord: https://discord.gg/C5w9xeVfCx Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 Episode 123 - Half-Life 1:24:36
1:24:36
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In this episode we take a dive in to Black Mesa and discuss Half-Life! Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
This week we launch our new series, trying our hands at a role-playing adventure. We politely ask that you give plenty of feedback to determine whether or not we continue with this series. All SFX and music used in this series can be found on Freesound.org and is license free.
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1 Episode 122 - Resident Evil 2: Remake 1:45:25
1:45:25
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Does the remake hold up to the original. Get ready for a review of the remake to the beloved Capcom Classic Resident Evil 2.
This week we have some exciting news for our upcoming sub-series for Mubrs! Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 Episode 121 - God Of War 1:38:36
1:38:36
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This week we'll be diving into some of the Norse Mythology while slaying some gods with our favorite bearded God Of War!
In this episode we discuss where we see E3 going, Guitar Hero and Wild Hogs. Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 Episode 120 - HITMAN 3 1:12:25
1:12:25
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Time to fill out those contracts, assassinate with the best of them and maybe just maybe save yourself. The boys tackle HITMAN 3 this week. Discord: https://discord.gg/C5w9xeVfCx Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
Sorry again about the late release, but this week take some time and answer the random questions submitted by the listeners on our discord channel.
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1 Episode 119 - The Dungeon of Naheulbeuk: The Amulet of Chaos 1:22:14
1:22:14
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In this episode we break the fourth wall and talk about our experiences in The Dungeon of Naheulbeuk: The Amulet of Chaos Discord: https://discord.gg/C5w9xeVfCx Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
Ho ho ho! Join us this week as we celebrate our annual giving of the gifts episode a little late this year. We have our gift exchange as well as talk about what we all did for the holidays. An early sorry from us for all the paper crinkling but...it happens.
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1 Episode 118 - Life is Strange 2 3:02:37
3:02:37
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Merry Christmas listeners. Grab some tissues as we dissect another entry in the Life is Strange series. Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 SFGRPG MUBRS 108 - Retro-Restrospective 1:25:21
1:25:21
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Today on the show the boys rank their favorite consoles, Clarke hosts a game console trivia segment, and we send off this series with some fun. GET IN THE DISCORD Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 Episode 117 - Stray 1:28:59
1:28:59
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Hey all you cool cats and kittens! This week we're taking a dive into the dystopian future with the help of a 4 legged friend, so join us as we talk about this newer release title as we hit you with our meowy best! But really, we meow a lot... In other news check out our contest to win a free Gift card!!! Click on the link below. https://gleam.io/TTBjy/sfgrpg-gsg-septnov-2022…
In this Episode we go back to our old style MUBRS for a week and update the fans on what we've be playing lately and just have general gaming discussion. Join us on Discord: https://discord.gg/C5w9xeVfCx Enter our Giveaway: https://gleam.io/TTBjy/sfgrpg-gsg-septnov-2022 (end 9PM PST, 29th Nov 2022) Support the show at patreon.com/superfunpodcast Like us at facebook.com/superfunpodcast Follow us on twitter @superfunpodcast Check out our Instagram at superfungamereviewpodcastgo Watch our gameplay footage and episodes on youtube username is Super Fun Music for MUBRS intro provided by Rollipso Title: “Jumble”…
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1 Episode 116 - Elden Ring 2:50:31
2:50:31
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OH ELDEN RING! Will the boys git gud enough to ascend the elden throne or become scrubs ? Join us as we discuss Elden Ring! In other news check out our contest to win a free Gift card!!! Click on the link below. https://gleam.io/TTBjy/sfgrpg-gsg-septnov-2022 #eldenring #fromsoftware #gitgud #blaidd #podcast #gaming #darksouls #bloodbourne #soulsbourne #elonmusk…
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