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The Retail Industry Expanding in a Global Market
Manage episode 348781350 series 3224090
Contenido proporcionado por Donna Zeller. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Donna Zeller o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
See Powerpoint Presentation www.slideshare.net/DonnaZeller1 Current data, from sources such as the Wells Fargo International Business Indicator, identify that understanding 'doing business' in another country will gain importance. However, retailers successful in their home country, are challenged, and sometimes fail, when expanding in the global market. The overall objective of this article is to fill some of the gap in research on the strategies used by retailers in their globalization of their 'brick and mortar' stores. The purpose is to identify the strategies that contribute to their successes / failures in this effort.
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