Sell Sheets: What Are They And Why Do You Need One?

The Ingenium Books Podcast: Author. Publisher. Changemaker.

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

hace 3 años 40:01

MP3•Episodio en casa

The sell sheet is a tool that helps retailers see how your book can help them reach, engage and satisfy their customers. The sell sheet can help us achieve our goals for sales, reviews and promotion but it is also a powerful tool for working with retailers and buyers. As authors, we are often reluctant to talk up our books, and ourselves. Sell sheets help us get over this discomfort and give retailers what they need to know in order to position your book in their store. In this episode, publisher Boni Wagner-Stafford and marketing expert Stephanie Feger chat with Ingenium Books authors and answer their questions about sell sheets, and how to use them.

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76 episodios

#Books #Arts #Self-Improvement #Ingenium Books #Writing #Publishing #Hybrid Publishing #Indie Author #Nonfiction #Memoir #Narrative Nonfiction #Writers #Entrepreneur #Business #Podcasting Education #Edition #Business Book #Changemakers

Sell Sheets: What Are They And Why Do You Need One?

The Ingenium Books Podcast: Author. Publisher. Changemaker.

published hace 3 años

MP3•Episodio en casa

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

76 episodios

Todos los episodios

1
The Power of Place: Mastering Setting for Richer Storytelling with Gila Green 43:38

hace 28 weeks43:38

43:38

On this episode of The Ingenium Books Podcast we dive deep into the craft of storytelling and the art of writing. In today’s episode, we’re exploring a fundamental yet often underestimated element of great stories: setting. Whether your tale unfolds in a bustling city or a quiet countryside, whether you’re writing fiction or nonfiction, the way you use setting can shape your story’s tone, atmosphere, and emotional impact. But setting is more than just a backdrop for your characters—when used effectively, it becomes a character in its own right, with its own personality, mood, and influence on the narrative. Today, we’ll unpack how to treat setting as a dynamic force in your writing, how to use it to reflect themes and character development, and why specific details matter. We’ll also discuss how setting can drive your plot, evoke symbolism, and even shape your characters’ behaviors and choices. And, of course, we’ll touch on the importance of research and cultural sensitivity when crafting believable and immersive settings. So, whether you’re a seasoned writer or just starting out, stay tuned as we explore how to make the most of your story’s setting and transform it into a powerful storytelling tool. Our guest on this episode is Gila Green, a Canadian author of four novels, with a fifth and a sixth on the way. She has written books that span the Ottoman Empire, British-mandate Palestine, modern Israel, the Canada of the 1980s, present-day Canada, Johannesburg, and Kruger National Park in South Africa. She has a Masters Degree in Creative Writing She has taught creative writing, and she also teaches English as a Foreign Language at the Jerusalem College of Technology. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Preventing Book Returns: Strategies for Author Financial Stability - John Wagner-Stafford 24:31

hace 1 year24:31

24:31

Are you a self-published author, pouring your heart and soul into your book only to face the heartbreak of returns? Picture this: a cautionary tale of a publisher forced to pay back royalties on a staggering 25,000 returned copies. The publishing industry is like a consignment store, where that initial sale to a bookstore is just the beginning of a risky ride. But fear not, because in this captivating episode, we unravel the secrets of protecting yourself financially, setting aside a reserve against returns. Stay tuned to discover how to navigate the treacherous waters of book returns and ensure your hard work doesn't go in vain. Check your royalty report for the line item 'reserve against returns' and thank your publisher for protecting both of you. - John Wagner-Stafford In this episode, you will: Learn how to protect yourself financially by setting aside a reserve against returns. Discover strategies for mitigating the risk of book returns in the publishing industry. Explore ways to proactively communicate directly with bookstores to minimize returns. Gain insights on how proactive marketing and increased visibility can help reduce returns. Understand the importance of establishing a reserve against returns to safeguard your earnings. The resources mentioned in this episode are: Check your royalty reports for a line item that says reserve against returns to ensure your publisher is accounting for potential returns. Ask your publisher about their accounting and tracking system to ensure that the amount withheld for returns is not offsetting another author's royalties. Review your publishing agreement to see if it allows for returns and what the percentage and term for returns are. Ensure you understand the length of time the publisher can hold returns. If you are self-publishing, make sure you understand how to communicate with distributors about returns. This may involve specific settings or instructions when uploading your book to platforms like KDP or Ingram. Consider setting aside money in reserve to prepare for potential returns, especially if you are experiencing more returns than sales. Stay informed about the publishing industry and keep up with best practices for handling returns to protect yourself as an author or publisher. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Breaking Boundaries: The Inspiring Journey from Dyslexia to Self-Publishing 33:14

hace 1 year33:14

33:14

In this riveting episode of The Ingenium Books Podcast, author Ivan Scott defies the odds as he shares his journey through more than 300 rejections from traditional publishers, overcoming dyslexia, and achieving his dreams. With his mantra of "find a way or find an excuse," Ivan's story and positive attitude will inspire you no matter what obstacles you face in your author journey. " With dyslexia, I have to go from A to B, over to C, then to D, then to E and F. Oh, okay, now I'm where I need to be. It just takes me a diftferen.t path to get tere. And now that I have figured out how to do it, that's the way that I roll." — Ivan Scott In this episode, you will: Gain inspiration and practical insights on how one author has overcome dyslexia-related challenges in writing. Uncover the advantages of self-publishing when rejections from publishers mount. Learn about the impact dyslexia can have on your writing and how to navigate through it. Understand the importance of perseverance in your self-publishing journey. Gain a deeper understanding of the self-publishing journey and what it entails. Find motivation to pursue your dreams as an aspiring author with dyslexia. The resources mentioned in this episode are: Visit Ingenium Books website to learn more about their services and resources for authors. Check out Ivan Scott's website to discover his books and learn more about his writing journey. Purchase Ivan Scott's books on popular online platforms such as Amazon, Barnes & Noble, or Book Depository. Consider self-publishing your own book with Ingenium Books if you're interested in taking control of your publishing journey. Explore the podcast episodes of the Ingenium Books podcast for more conversations and insights on author publishing. Connect with Ivan Scott on social media platforms such as Facebook or Twitter to stay updated on his latest projects and writing updates. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Traditional Publishing Unveiled: Kathy Wagner Shares Her Inside Scoop 43:15

hace 1 year43:15

43:15

Author Kathy Wagner (no relation to the hosts) shares her journey to a traditional publishing offer, revealing the challenges of gaining media attention and recognition for her memoir, along with the joy of achieving what she had set out to do. Kathy's story shows us the value of perseverance, and teaches us that there is virtually no path to publishing that doesn't involve some hard work on behalf of the author. Listen as Kathy explores the opportunities and frustrations of being a new author, and pursues the visibility and success she seeks for her book. Being able to hold on to hope was a lifeline through early grief, and knowing that I could write this book with a purpose of providing hope for others gave me a pathway forward for my own healing. — Kathy Wagner In this episode, you will learn about: The healing power of writing: how one author overcame the challenges of writing through trauma and grief to create a powerful and transformative literary work. Navigating the traditional publishing maze: gain insights into the hurdles and potential roadblocks of traditional publishing and learn effective strategies to overcome them. The need to be your own book promoter, even if you're traditionally published: Discover proven strategies for promoting your book and reaching more of your target audience, increasing your chances of success in the competitive publishing industry. Identifying your target audience: Understand how to pinpoint the ideal readership and tailor your book to resonate with them on a deeper level. Harness the power of exposure: Learn how to maximize opportunities, increase your visibility as an author, and enhance your chances of success in the literary world. The resources mentioned in this episode are: Visit the Ingenium Books website to listen to the full episode of the Ingenium Books Books podcast featuring Kathy Wagner. Learn more about author Kathy Wagner and her memoir by visiting her website. Purchase Kathy Wagner's memoir, Here with you: Memoir of Love, Family, and Addiction , or through your preferred online retailer. Explore the Ingenium Books Books podcast for more episodes on authors, publishing, and writing. Reflect on the role of writing as a tool for processing and moving through grief, as discussed by Kathy Wagner in the writing of her memoir. Subscribe to the Ingenium Books newsletter for updates on new podcast episodes, book releases, and industry insights. Check out the Ingenium Books blog for articles and resources on writing, publishing, and marketing for aut Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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The Author's Guide to Email Marketing Featuring Matt Treacey 31:58

hace 1 year31:58

31:58

If you're feeling frustrated and overwhelmed by your lack of book sales, despite your efforts to utilize email marketing, then you are not alone. Many authors find themselves stuck in a cycle of sending out newsletters, freebies, and promotional emails, only to see minimal results. Instead of seeing increased book sales and stronger connections with readers, you may be experiencing low open rates, unresponsive subscribers, and a sense of wasted time and energy. "Email is the most overlooked marketing channel, but it's the highest ROI channel with the highest engagement. It is — or it can be — a huge and active group of people, and it an an audience you own. It's the most reliable and direct access you can have." — Matt Treacey In this episode, you will learn how to: Boost book sales and connect with readers through effective email marketing strategies. Unlock the power of email lists to maximize your author platform and reach a wider audience. Create a thriving ecosystem with your email list, fostering stronger relationships with your readers. Unleash the benefits of email marketing and watch your book sales soar. Personalize and segment your emails to engage readers on a deeper level, resulting in increased book sales and reader loyalty. The resources mentioned in this episode are: Sign up for Matt Treacey's email marketing consultation services: Visit Matt's website to learn more about his services and how he helps clients improve their email marketing strategy. Purchase Matt Treacey's book Natural Orders: Email Marketing Automation Strategy for Small Online Business to discover valuable insights on taking your email strategy to the next level. Join the Ingenium Books Books podcast community: Subscribe to the Ingenium Books Books podcast on your favorite podcast platform to stay updated on the latest episodes featuring authors, publishers, and changemakers. Follow Matt Treacey on social media: Connect with Matt on social media platforms such as Twitter, LinkedIn, and Instagram to stay updated on his latest insights and tips on email marketing. Attend a webinar or workshop on email marketing: Keep an eye out for upcoming webinars or workshops hosted by Matt Treacey or other industry experts to deepen your knowledge and skills Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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How to Become a TEDx Speaker with Author Marjorie Aunos 37:07

hace 1 year37:07

37:07

Do you aspire to be a TEDx speaker? Are you eager to achieve the desired outcome of becoming a captivating presenter on the TEDx stage? Look no further. In this episode, our esteemed guest, Ingenium Books' author Marjorie Aunos, shares her invaluable insights on how to navigate the process of becoming a TEDx speaker. With her expertise, you can unlock the key to becoming a compelling TEDx speaker and realize your dream of captivating audiences worldwide. Every time I spoke, I felt more empowered, and I felt my message got clearer...my voice is still there. And because I am now a mom with a disability, my voice is actually louder, or it resonates differently to many different people. — Marjorie Aunos, author of Mom on Wheels and TedX Speaker In this episode you will find out about: Mastering your writing voice for speech: Discover how to hone your unique writing voice and style to captivate listeners and stand out in a crowded market. The power of editing and revising: Learn why the editing and revising process is crucial for creating polished, impactful speech that resonates with the audience. How pursuing a TedX speaking slot can help you in marketing and promotion of your book, boosting visibility and sales and reaching a wider audience. Hear author Marjorie Aunos' personal experiences and stories from her path to getting on the TedX stage and share in her triumphs, challenges, and lessons learned on her journey. The resources mentioned in this episode are: Check out Marjorie Aunos' book, Mom on Wheels, available on Ingenium Books' website: https://ingeniumbooks.com/mom-on-wheels-by-marjorie-aunos/ Watch Marjorie Aunos' TEDx Talk, titled What We can Learn fromParents with Disabilities, here: https://youtu.be/XeYYVz_PH30?si=wkczcpfwzdge95sw Explore the TEDx website to learn more about the TEDx events and find upcoming events near you: https://www.ted.com/about/programs-initiatives/tedx-program Consider attending an Inspirational Speaking competition to experience the power of storytelling and public speaking. Subscribe to the Ingenium Books Podcast to discover more inspiring stories and insights from authors and changemakers. Share the podcast episode or Marjorie Aunos' TEDx Talk with others who may benefit from her message. Take the time to reflect on the power of solution-focused thinking and how it can positively impact your own life and parenting journey. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Feathers, Music, and Community: Colleen Clark's Recipe for a Memorable Book Launch 28:12

hace 1 year28:12

28:12

Join us as we delve into the world of book launch events with author Colleen Clark. Discover the secrets to creating a successful and impactful event, filled with symbolism, intention, and collaboration. Don't miss this story of the book launch event to top all book launch events. I've always been aware that we can't do things on our own. This book launch was an opportunity to celebrate and acknowledge all of us, because we're part of a collective that makes things possible. - Colleen Clark In this episode, you will be able to: Learn the key strategies to create a successful and impactful book launch event that will leave a lasting impression on your audience. Understand the importance of gratitude and how recognizing collective effort can enhance your book launch event. Embrace new experiences and say yes to unexpected opportunities to expand your reach and make a bigger impact with your book launch. Explore the value of investing time in personal connections and discover how connecting with readers can enhance your book launch event. The key moments in this episode are: 00:00:00 - Introduction 00:01:08 - Background of Colleen Clark 00:04:12 - Initial Resistance to Book Launch Event 00:08:25 - Choosing the Location 00:09:50 - Symbolism of the Feather 00:12:50 - The Spectacular Cake 00:17:45 - The Giving Back Component 00:19:31 - Books and Book Signing 00:20:52 - The Food and Ambience 00:23:19 - Women of Inspiration Award Nomination 00:25:13 - The Meaning Behind the Title I saw this book launch as the biggest party I've ever thrown, a chance to say thank you and honour everyone who has supported me on this incredible journey. - Colleen Clark This is Colleen Clark 's story: Colleen Clark is a clinical social worker with over 40 years of experience. As a recognized trauma expert, Colleen had always felt the urge to share her knowledge and insights. Her book, "Come Passion: The Soulful ART of Healing Trauma," published in April 2023. Colleen soon realized the significance of celebrating this milestone in her career. She wanted her book launch event to be a memorable and impactful experience, a true celebration of collaboration and gratitude. Colleen meticulously planned every detail, from the venue to the decorations, ensuring that each element reflected her spiritual beliefs and the essence of her work. Feathers, symbolizing compassion and delicate healing, were intricately incorporated throughout the event, from the book covers to the decorations and even the cake. The program included speeches from supportive friends, colleagues, and even Colleen's own granddaughter, for a truly meaningful occasion. The event was a success, with attendees eagerly purchasing and requesting personalized signed copies of the book. Colleen's book launch event was a testament to the power of collaboration, compassio Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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The Power of Self-Editing: Transforming Your Draft into a Masterpiece with Amie McCracken 30:49

hace 1 year30:49

30:49

So, you've written the first draft of your book? Yay! Congratulations! But...does that mean it's ready to go to your editor? Does that mean it's ready for publishing? NO! On this episode we're talking about your first round of self-editing, and we're going to lay out a process and an approach to help you get from here to there. I'm with Amie McCracken for this conversation. Amie is a publishing director, author, editor, typesetter, and proofreader. " Break down the daunting editing process into manageable steps to truly celebrate your progress and quantify how much further you need to go." —Amie McCracken In this episode, you will be able to: Break down complex layers of novel revision, learning processes for self-editing your manuscript. Learn the essence of structural editing, gaining insights into its role in maintaining the coherence and consistency of a story. Understand how to differentiate between scenes and chapters. Discover practical self-editing tools Master the art of setting achievable deadlines, understanding the significance of time management in the self-editing process. The key moments in this episode are: 00:00:00 - Celebrating the First Draft 00:03:06 - The Reverse Outline 00:08:21 - Structural Analysis of Chapters 00:12:26 - Questions to Ask About Scenes 00:15:23 - Scenes vs. Chapters 00:17:55 - The Importance of Editing and Drafting Separately 00:19:23 - Self-Editing Before Seeking Professional Help 00:20:56 - Consistency and Smoothing 00:25:42 - The Final Polishing Stage 00:27:49 - Setting Deadlines and Stopping Editing The resources mentioned in this episode are: Check out Amie McCracken's website https://www.amiemccracken.com/ to see her credentials as an author, editor, typesetter, and proofreader. Listen to more episodes of The Ingenium Books Podcast for valuable insights and tips on writing, editing, and publishing. Reflect on the importance of identifying your why before starting to write your book and the potential problems that can arise if you skip this step. Take the time to celebrate and congratulate yourself on completing the first draft of your book, as it is a significant accomplishment. Understand that even though you have finished your first draft, it is not necessarily yet ready for publishing or sending to an editor. Embrace the process of self-editing and learn about the steps involved in refining your manuscript. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Unleash Your Writing Voice: Practical Exercises with Anne Janzer 32:01

hace 1 year32:01

32:01

Are you prepared to challenge how you think about your writer's voice? If you think, as I did before this podcast interview, that your writer's voice is mainly how your personality shows through, you're in for a surprise. It's true that our "writing voice" is how we "sound" in our writing, or the persona your reader detects as they read your words. But it's also more than that. My new understanding is all thanks to the newest book by Anne Janzer, called The Writer's Voice. In the introduction to her book, Anne asks us to consider whether our writing voice lives in the words on the page. Or is it part of our personality as a writer? Or is it a bag of stylistic tricks? Or, even more intriguing to me, is what role the reader plays in determining our voice. " Rhythm matters. Rhythm affects how when people have a chance for things to seep in and understand. Paragraph breaks give people organizational structure to inhabit the things that you're writing about.” —Anne Janzer Whether you write fiction or nonficton, I believe this conversation could be a gamechanger for you. Anne Janzer is a nonfiction book coach and the author of multiple award-winning books on writing, including The Writer’s Process and Writing to Be Understood. She is fascinated by the science and mystery of writing, and is always searching for clues to better communication. In this episode, you will: Discover how an effective writer's voice can bolster your writing See how you can blend creativity and analytical skills to drive more impact Explore the power of choosing the right words to enhance your work Gain insights into how reader perception trumps tone in your writing Explore the effect of engaging readers through your presence or absence in your work. The key moments in this episode are: 00:00:01 - Introduction to The Writer's Voice 00:03:15 - Discovering and Shifting Writing Voices 00:08:01 - Playing with Punctuation 00:11:55 - The Inner Reading Voice and Rhythm 00:13:47 - The Muse and the Scribe 00:16:54 - The Importance of Both Muse and Scribe 00:18:04 - Words that Pack a Punch 00:21:51 - The Role of the Reader in Determining Voice 00:25:31 - Presence or Absence 00:28:37 - Writing Voices and Ghostwriting 00:32:28 - The Importance of Writing in the Book 00:33:44 - Discovering New Aspects of Voice 00:33:56 - Nonfiction Book Coaching and Geeky Talks 00:34:31 - The Fertile Void 00:35:08 - Find Out More about Anne Janzer Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Empowering Authors Through Sales Data Insights with Publisher David Morris 35:34

hace 2 years35:34

35:34

Join us as David Morris, an independent publisher, shares his insights on the importance of understanding sales data and effectively communicating it to authors. But what happens when an author receives unexpected sales feedback that leaves them questioning their future in the industry? Find out in this episode of The Ingenium Books Podcast. "In this small publishing environment, you have the opportunity to fix things. You can create a new model. You can work more quickly. I can pass more money on to authors. I can give far more attention to authors ." - David Morris If there is someone who appreciates values in the realm of independent publishing, it has to be David Morris. With a noteworthy career in executive roles in publishing, he brings a unique and broad perspective to the independent publishing landscape. His venture, Lake Drive Books, is a testament to this unique blend of knowledge and experience. David has been dedicated to understanding sales data and distilling it into meaningful insights for his authors, making him an indispensable resource for beginners and seasoned authors alike. . In this episode you will: Uncover truths about the dynamic world of publishing, both its challenges and opportunities. Explore why an author's network can amplify an author's reach and impact. Understand the merit of long-haul commitment and why it's central to an author's success. Unravel how publishing can bridge gaps, forming a knowledgeable and empathetic community. The resources mentioned in this episode are: Visit the website of Lake Drive Books to discover their collection of books that help people heal, grow, and discover: https://www.lakedrivebooks.com/ Subscribe to the Ingenium Books Books podcast to listen to more conversations with authors, publishers, and changemakers: https://www.ingeniumbookspodcast.com/ Connect with David Morris on Hyponymous Consulting to learn more about his work as a literary agent and his expertise in helping authors and books that promote personal growth, healing, and discovery: https://www.hyponymous.com/ Focus on building your online platform as an author, including developing an email list, engaging with your audience on social media, and offering valuable content and insights to attract readers to your books. Recognize that establishing an audience and achieving sales success in book publishing takes time and persistence. Avoid magical thinking and embrace the long game approach to building a following and growing your sales. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Taking Bookstores By Storm: Andrea Wehlann's Guide to Getting Bookstore Events 30:43

hace 2 years30:43

30:43

In a world where indie authors often face countless rejections, one woman dared to dream differently. Andrea Wehlann, a yoga teacher and author, developed an ingenious way to infiltrate the elusive world of bookstores. To date, she's held book signings or other book-related events at a whopping ten bookstores! But it wasn't just her enchanting words or incredible covers that captured the attention of book store owners. It was her approach. As we delve into her journey, we uncover the secret behind her success. "You can have whatever you work for and whatever you dream. Just keep at it and know that you can achieve it." —Andrea Wehlann Andrea Wehlann is a three-time author who has used her passion for the yogi lifestyle to fuel her unique approach to promoting her books. Publishing poetry and yoga-inspired work, Andrea decided to take the less beaten path in book promotion by approaching bookstores personally. She masterfully leveraged her love for yoga and spirituality to offer events that appealed to the stores' customer base. In a marketplace swarming with authors, Andrea created her niche by offering unique, value-added experiences. In this episode you will: Uncover secrets of successful bookstore distribution to push your books onto shelves faster. Realize the immense potential in forming personal alliances with bookstore owners for mutual benefits. Dive into unique event planning for book signings to exponentially increase your reach. Embrace the power of social media for promoting your book store event to a wider, more diverse audience. Resources: Visit Andrea Wehlann's website https://ganga-moon-yoga.square.site/ to learn more about her yoga, upcoming events, and her books. Purchase Andrea Wehlann's published books, including No Matter How Dark the Stain (poetry), and Deeper Days: 365 Yogaspirations for Inner Calm Amidst Chaos on Amazon or other online book retailers. Check out Andrea Wehlann's new book, Stillness in the Storm, A Conscious Daily Journal of Yoga and Spiritual Healing, available August 31, 2023. Connect with Andrea Wehlann on social media platforms like Instagram and Facebook to stay updated on her latest news and events. Share Andrea Wehlann's books and events with your friends and followers on social media to help spread the word. Leave a review for Andrea Wehlann's books on platforms like Amazon or Goodreads to support her as an author. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Democratizing Changemaking: A Framework for Transformative Discussions and Ideas with Corrina Grace 29:20

hace 2 years29:20

29:20

Meet Corrina Grace, the changemaker who, we believe, has shattered the mold. From her early career as an engineer in Australia, to founder of a Central American nonprofit organization called Seres, Corrina’s passion for climate justice took her on an unexpected journey — to Guatemala, where she had a realization that changemaking had become elitist, something the wealthy and powerful think they must do for those they believe are not powerful and disenfranchised. Corrina’s book, The Weaver’s Way, shows us how she challenged her own concept of what it meant to be a leader driving change. Dive into the pages of The Weaver's Way with us, and embark on a transformative adventure that will leave you questioning what it truly means to be a hero. In this episode you will: Discover how changemaking is not an elite privilege, but an opportunity open to all. Grasp the emotional battleground changemakers endure, tackling impostor syndrome while mastering the art of self-promotion. Learn about Corrina’s poignant journey of transforming thoughts into words, along with the pain and ecstasy of writing her book. Understand Corrina’s unique framework for truly transformative change. Unveil the factors that determine the power of empowerment in compelling individuals to spring into action. The key moments in this episode are: 00:00:00 - Introduction 00:01:21 - About Corrina Grace 00:03:02 - The Purpose of "The Weaver's Way" 00:06:08 - The Decision to Write a Book 00:11:41 - Challenges of Self-Promotion 00:16:04 - Reaching a Larger Audience 00:17:00 - Setting Expectations 00:19:44 - Democratizing the Practice of Change Making 00:21:15 - Education for the Next Generation 00:22:44 - Geographic Receptivity to the Message Purchase a copy of Corrina Grace's book, The Weaver's Way, https://ingeniumbooks.com/WeaversEverywhere Learn more about The Weaver’s Way https://ingeniumbooks.com/the-weavers-way/ Visit Corrina’s website to explore working with her: www.corrinagrace.com Support local organizations and initiatives that align with the principles Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Mastering Publicity: Elevate Your Writing Career with PR and Media Tactics - Tracy Lamourie 31:00

hace 2 years31:00

31:00

Are you struggling to get media coverage to promote your books and grow your author platform? When you do get the coverage, are you frustrated by media interviews that don't generate the traction you want? We've brought in internationally recognized, award winning public relations expert Tracy Lamourie to help you crack the media code and establish yourself as a thought leader in your field. In this podcast, you'll discover: How to prepare for and maximize every interview opportunity, from written to broadcast Powerful techniques to control the narrative and redirect lines of questioning in any media situation Strategies for leveraging your online presence and expertise to attract top media outlets And much more to stand out as an authority, build a high-impact author platform and generate the publicity that transforms your writing career. Tune in now to learn from an expert public relations pro and crack the code to publicity that elevates your writing career. The key moments in this episode are: 00:00:00 - Introduction 00:01:20 - Tracy Lamourie's Background 00:03:36 - Difference Between Publicity and PR 00:07:41 - The Role of a Publicist 00:10:49 - Control in Publicity and PR 00:12:57 - Getting Started with Written Interviews 00:14:01 - Understanding Media Needs and Goals 00:15:25 - Leveraging Your Expertise for Publicity 00:18:09 - Managing Messages During Interviews 00:23:46 - Return on Investment (ROI) and Publicity 00:25:06 - The Importance of Online Presence 00:26:06 - Elevating Thought Leadership 00:26:46 - The Impact of Media Coverage 00:28:31 - Finding the Right Clients 00:29:35 - Elevate and Celebrate Recommendations: Visit Tracy Lamourie's website to learn more about her PR and publicity services for authors. (https://www.lamouriemedia.com/) Share this episode with other authors who may be interested in learning more about PR and publicity for their books. Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com Connect with us here: · ingeniumbookspodcast.com · https://www.youtube.com/@ingeniumbooks · https://www.facebook.com/ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://www.linkedin.com/company/ingeniumbooks/ Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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From Page to Screen: Unlocking the Secrets of Adaptation with Laura Elliott 29:06

hace 2 years29:06

29:06

Have you ever heard these myths about writing for the page versus writing for the screen? Myth number one: All you have to do is adapt your novel into a screenplay. Myth number two: Screenwriting is easier because you don't have to worry about descriptions or internal thoughts. And myth number three: Writing for the page requires more creativity than writing for the screen. In this episode, we have the pleasure of hosting Laura Elliott, a seasoned author and screenwriter, who will debunk these myths and share the truth about the key differences between writing for the page and writing for the screen. Tune in to gain valuable insights into both forms of storytelling. In this episode, you will: · Discover the intriguing journey of transforming a book into a screenplay. · Explore the unique nuances between writing for the printed page and scripting for a visual medium. · Delve into the challenges and opportunities screenwriting presents, including a fresh perspective on telling your story. · Understand the relationship between the author and the screenwriter, illuminating the creative process. The key moments in this episode are: 00:00:00 - Introduction 00:02:23 - The Difference Between Books and Movies 00:05:17 - How Laura Elliott Got into Screenwriting 00:07:54 - Length Differences Between Books and Movies 00:12:11 - Learning Screenwriting and the Importance of Table Reads 00:17:20 - Starting a Book and Screenplay 00:19:34 - Heightening Drama in Screenwriting 00:23:45 - Synergy Between Author and Screenwriter 00:26:28 - Finding the Right Producer 00:28:05 - Taking the First Step The resources mentioned in this episode are: · Check out the book Story by Robert McKee to learn more about screenwriting. · Explore the possibility of adapting your book into a screenplay for the big or small screen. · Read The Indian in the Cupboard by Lynn Reid Banks and watch the movie adaptation to see the differences between the two. · Consider distilling your story down to its essence for a screen adaptation, focusing on the most dramatic parts. · Study the three-act structure for feature films and the five-act structure for TV series. · If you have a true story to tell, consider adapting it into a screenplay to bring it to a broader audience. Support the show Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com · https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com · https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks · https://instagram.com/ingeniumbooks…

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Expert Tips from Jane Friedman: How to Navigate the Publishing Industry and Create a Buzz 29:10

hace 2 years29:10