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Power in Pricing
Manage episode 305687197 series 2952211
Pricing plays into our emotions when buying, and dictates how we feel about our purchases. When a person sees a high price tag automatic assumptions are made about it, and when the price is low different assumptions are made. In todays episode I discuss why this matters in the luxury retail industry, and how paying a higher price is justified through communication. Also some hot tips around how educating a customer creates a luxury level experience for them.
Click here to learn more about how this is possible on your website
44 episodios
Manage episode 305687197 series 2952211
Pricing plays into our emotions when buying, and dictates how we feel about our purchases. When a person sees a high price tag automatic assumptions are made about it, and when the price is low different assumptions are made. In todays episode I discuss why this matters in the luxury retail industry, and how paying a higher price is justified through communication. Also some hot tips around how educating a customer creates a luxury level experience for them.
Click here to learn more about how this is possible on your website
44 episodios
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