S2E1-- Copywriting Tips to Increase Your Visibility w/ Erika Holmes

Tell Me in Ten by TELL Public Relations

#Business #Marketing #TELL Public Relations

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

hace 4 años 11:21

M4A•Episodio en casa

Your website is full of words, but how do you know if those words are drawing more eyes to your business? This week we chatted with copywriting extraordinaire (no, seriously), Erika Holmes, about her best tips for making sure that your copy works for you. As always, she delivers her tips in a clever and actionable way, so open your website as you listen and let her walk you through a real-time audit of your messaging.

To get more of Erika's tips, follow her on Instagram @erikavholmes or visit her (super cool) website www.erikaholmes.com

And to book your PR strategy session, visit us at www.tellpublicrelations.com

52 episodios

Tell Me in Ten by TELL Public Relations

S2E1-- Copywriting Tips to Increase Your Visibility w/ Erika Holmes

Tell Me in Ten by TELL Public Relations

published hace 4 años

M4A•Episodio en casa

To get more of Erika's tips, follow her on Instagram @erikavholmes or visit her (super cool) website www.erikaholmes.com

And to book your PR strategy session, visit us at www.tellpublicrelations.com

52 episodios

#Business #Marketing #TELL Public Relations

Todos los episodios

Tell Me in Ten by TELL Public Relations

1
Two ways to get visibility in November 9:27

hace 21 weeks9:27

9:27

With the holidays in full force, November can be a competitive time for brands looking to get attention. But in this episode, we'll share two non-competitive holidays that you can ease in to generate more visibility both on social media and local television news. If you enjoy this and want to attend our "Be Your Own Publicist" workshop? Join us on Tuesday, 10/22 in sunny Tampa, Florida for a three-hour workshop. Can't make it? Wait for the digital version of this workshop to drop in December. Details at TELL PUBLICRELATIONS.COM…

Tell Me in Ten by TELL Public Relations

1
4 Ways to become a "go-to" expert in your field 10:28

hace 26 weeks10:28

10:28

Many of the visibility opportunities that you receive as a thought leader come from people talking about you when you're not around. Ideally, when your subject of expertise comes up, people automatically think of you. But what can you do to increase the chances that your name is the one that comes to mind? In this episode, host Danielle Bayard Jackson offers four tactical things you can do to become a "go-to" expert in your field. ---- Book a "vision session" with us by visiting TELLPUBLICRELATIONS.COM…

Tell Me in Ten by TELL Public Relations

1
"What should I be pitching in August?" PR Monthly Forecast 10:23

hace 32 weeks10:23

10:23

A key ingredient to getting featured on the local news or on your favorite podcast is to reach out with the right pitch at the right time. The holidays are competitive, so it helps to know what to pitch this season. TELL Public Relations in hosting a workshop to help you get ahead of the competition this quarter, and it all starts with August. If you want to plan ahead for September-January 2024, please visit us at tellpublicrelations.com to see how our agency can help you get more of the shine you deserve as we close out the year. Register for the holiday publicity workshop here (August 16): https://www.tellpublicrelations.com/holiday-publicity-workshop…

Tell Me in Ten by TELL Public Relations

1
"What exactly is a 'podcast tour'?" 8:10

hace 34 weeks8:10

8:10

What is a podcast tour and should you arrange one for your next launch? We'll discuss this and other things on today's episode of the TELL Me in Ten podcast with host Danielle Bayard Jackson. -- Join us for our half-day workshop in sunny Tampa, Florida on October 23. SEATS LIMITED. Details here: https://www.tellpublicrelations.com/events -- Take our "Podcast Pitch School" course and pay a FRACTION of the cost of hiring a publicist to pitch you to podcasts. Details here: https://www.tellpublicrelations.com/services ---- No time to learn to be your own publicist? Hire us to do it for you. Send a message to info(at)tellpubilcrelations(dot)come…

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1
"I was just invited to be a panelist!" Avoid these 4 mistakes. 9:36

hace 35 weeks9:36

9:36

When an organization invites you to serve on a panel, it's because in they believe you'll offer value to their audience. But if you don't avoid THESE four mistakes, you might not be invited back. ----- Want to be more visible? Contact us to learn how we can support you with podcast bookings, speaking engagements, and media appearances. ----- Start booking your own podcast appearances TODAY by taking our fast-track course . --- Visit tellpublicrelations.com or email us any time at info(at)tellpublicrelations(dot)com.…

Tell Me in Ten by TELL Public Relations

1
Two reasons you're not booking more speaking engagements 9:10

hace 37 weeks9:10

9:10

These two simple mistakes are getting in the way of you booking more speaking engagements. Learn more by visiting tellpublicrelations.com You can also begin your speaking journey by booking podcast interviews. Use our *new* "Tell' em" Template and video kit to begin pitching today. Click here to begin landing podcast appearances as soon as this weekend.…

Tell Me in Ten by TELL Public Relations

1
Does being a guest on podcasts ACTUALLY make a difference? 9:02

hace 38 weeks9:02

9:02

More and more business owners are prioritizing being a guest on podcasts in an effort to expand their reach, but is it worth it? On this episode, founder Danielle Bayard Jackson shares three specific ways that podcast guesting has had a tangible impact on her brand, income, and authority. Want to enjoy the same benefits? Join our podcast course that launches in just a few weeks. Can't wait that long? Reach out to us at info@tellpublicrelations.com to inquire about personal visibility coaching.…

Tell Me in Ten by TELL Public Relations

1
"Should I go on tour to launch my book?" 9:40

hace 39 weeks9:40

9:40

Many authors like to host events to celebrate their books, and that can certainly help with their brand visibility goals. But there is ONE reason you should not add book tours to your marketing strategies list, and we're breaking it down for you on this episode of TELL Me in Ten. If you want to learn how to be your own publicist, inquire about our 12-week one-on-one coaching program to learn how to: -book podcast appearances -secure a book deal -book tv appearances -secure brand partnership - write for major publications -find paying speaking engagements and more. Get all the details here . Then send an email to info@tellpublicrelations.com. Tellpublicrelations.com…

Tell Me in Ten by TELL Public Relations

1
The magic (and myths) of word of mouth marketing 5:33

hace 2 years5:33

5:33

Word of mouth marketing works best when you pair it with THIS. In today's episode (an audio from our most recent YouTube video!), we talk about the magic and the myths of word of mouth, using lessons from Jonah Berger's popular book "Contagious". Our weekly episodes are only a TASTE of what we offer private members of our program "Kiss and Tell", where we share: BTS conversations we're having with the media in real time, pitching calendars and templates, personal pitch reviews, exclusive trainings and best of all REAL. LIVE. MEDIA. OPPORTUNITIES. Join now for $25/week to have a "publicist in your pocket". TELL PUBLIC RELATIONS Founder: Danni Jackson Services: media pitching, PR consultations, media research, workshops…

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1
3 ways to be “discoverable” on TikTok 6:42

hace 3 years6:42

6:42

New reports reveal that Gen Z and Millennials are turning to TikTok and Instagram before they search in Google. Here’s what that means for you.***** Become a VIP member and get notified when there are real media opportunities! Tellpublicrelations.com/membersonly

Tell Me in Ten by TELL Public Relations

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How to get reporters to feature you (again and again) 7:09

hace 3 years7:09

7:09

Media relations is about more than getting a bunch of one-off placements. It’s about creating RELATIONSHIPS with the people who are able to connect you to those opportunities. **** Get one-on-one calls w a publicist and real live media opportunities by becoming a member today. TELLPUBLICRELATIONS.COM/ MEMBERSONLY…

Tell Me in Ten by TELL Public Relations

1
Lessons from Uber: When private messages become a PR crisis 7:47

hace 3 years7:47

7:47

You may think that PR is just about the performance you display to the public-- but it's also about what you're saying in private. In this episode, TELL Public Relations outlines 3 examples of companies who weren't careful behind-the-scenes -- and blemished their brands because of it. Private members get alerts for media opportunities AND monthly calls with one of our in-house publicists. Join today at tellpublicrelations.com/membersonly…

Tell Me in Ten by TELL Public Relations

1
Channel your inner “flirt” to promote your service 8:06

hace 3 years8:06

8:06

There’s one GLARING mistake that new entrepreneurs make when promoting their services. One little mindset change can improve it. *** Want to know about real live media opportunities? Become a TELL VIP member at www.tellpublicrelations.com/membersonly

Tell Me in Ten by TELL Public Relations

1
How Your Menstrual Cycle Affects Your "Pitching" ft. Berrion Berry and TELL Public Relations 5:08

hace 3 years5:08

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You should be pitching brands and media outlets at THIS time of the month for maximum creativity. Berrion L. Berry, period expert who's been featured in several media outlets for her knowledge about menstrual cycles, breaks it all down for you. *** Get unreleased episodes and media opportunities as a member by joining our private vault at tellpulbicrelations.com/membersonly…

Tell Me in Ten by TELL Public Relations

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TikTok’s new book club and insights on building a (real) community 8:48

hace 3 years8:48