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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
FLAWSOME EXECUTION
Manage episode 262457966 series 2130073
Contenido proporcionado por Madame Merola. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Madame Merola o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
You don’t have to be perfect to start. You learn and get better as you DO SOMETHING. Don’t be stuck in Perfectionist Land. Embrace creating and executing things FLAWSOMELY. This is an extract from my inspirational book G.O.L.D Digger. Enjoy!
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29 episodios
Manage episode 262457966 series 2130073
Contenido proporcionado por Madame Merola. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Madame Merola o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
You don’t have to be perfect to start. You learn and get better as you DO SOMETHING. Don’t be stuck in Perfectionist Land. Embrace creating and executing things FLAWSOMELY. This is an extract from my inspirational book G.O.L.D Digger. Enjoy!
…
continue reading
29 episodios
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×Confidence. It’s a word we are all extremely familiar with yet it is an attribute that eluded many and seem to be too self- conscious to do anything about obtaining it. Lacking confidence is not an incurable disease. You shouldn’t feel ashamed or insecure because your confidence is extremely low. I hope you will be inspired to gain more confidence in yourself after listening to this podcast. You have what it takes to live a phenomenal life, confidently.…
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Live A Phenomenal Life Show With Madame Merola
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We have all done it; compromise on one thing or the other in order to keep the peace, make someone else happy and for a conclusion to be achieved. But when we analyze all the times we have had to compromise in life, can we say that we were happy? Sometimes, compromising for a season is necessary but when it becomes the norm, how good is that for you and I in the long run. Listen to this episode and share your thoughts with me in areas that you know that compromising is no longer an acceptable option for you. If you find value in this episode, share it with others and let’s keep living a phenomenal life.…
Positivity is a mindset and a lifestyle. There are certain traits that all positive people have. Let me share with you 3 of the 10 traits I have discovered from personal experiences you need to be a positive person who lives a lifestyle of positivity. Thanks for listening to Live A Phenomenal Life Show podcast with Madame Merola. Watch out for Part 2 and 3 of this topic.…
We all have the ability to produce but too many people choose to keep their seeds of greatness buried deep within for various reasons. Producers make the world better with their products and services. Without them, we will be starved of great contents that nourish our bodies, minds, spirits and soul. If you have been slow to produce what only you can give to the world, this episode is for you. Be inspired and transformed to become someone who chooses to be a producer, DAILY! Share your thoughts and don’t forget to subscribe and share this podcast if you derived value from it.…
Too many personal brands and corporate brands are victims of their own past successes. Refusing to reinvent yourself can be a very costly mistake as many brands are now obsolete or completely forgotten because they refused to do what was necessary to stay relevant. This episode is to inspire you to keep innovating yourself, updating your skills and stay on top of your game so you are always VALUABLE.…
Everyone has been given the ability to be creative by the Master Creator Himself. You just need to stay open to being curious and inspired to creative something that is intrinsic and flows naturally from you. Choose to be creative. Choose to bless the world with the gift of you. You have what it takes. I hope you are inspired by the reading of this chapter from my book G.O.L.D Digger; Inspiration to Live Your Best Life. The book is available to order on my website www.madamemerola.com.…
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Live A Phenomenal Life Show With Madame Merola
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Do you really know what you want for yourself as a personal brand? Do you know who you truly are and what you have to offer as value to others? Who are you and what do you REALLY WANT FROM LIFE? Until you ask yourself this question, you will struggle to commit to anything you do. This episode is to help you see the sense behind the big question and how you can go about answering that question to gain clarity and direction. I want you to live a phenomenal life always and that can only be done when you are true to the core of who you are and are doing what you REALLY WANT TO DO. #personalbranding #selfawareness #transformationlifecoaching…
There are hidden treasures within each and every one of us. We need to go an a treasure hunt within to find them and reveal them. The world is looking for super heroes and the funny thing is that we are the ones they are looking forward . You are the hero you have been waiting for. Listen to this podcast and be inspired to put on your super cape today and step up to the call you were built for. The Hero inside you is ready to be unleashed. Arise.…
There is a time for everything under the sun. We experience different seasons at various points of our lives. The ability to identify them and respond appropriately will ensure you maximize that season to bring out the best in you and life a phenomenal life as a G.O.L.D Digger. Get my book G.O.L.D Digger; Inspiration to Live your best life, if you enjoy the audio of this chapter.…
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Live A Phenomenal Life Show With Madame Merola
![Live A Phenomenal Life Show With Madame Merola podcast artwork](/static/images/64pixel.png)
Your unique voice is for a purpose and you need to own it. There is a message inside of you that needs your voice to bring it to life. Listen to this podcast to inspire you to allow your voice to have full expression and be heard.
Do you wonder why you always hear a voice in your head that wants to rob you of your confidence or stop you from taking some major steps to a higher level of success in life? Well, you are not alone. Listen to this latest episode of my podcast and silence the inner critic whenever it wants its voice to be heard.…
Life can be full of beautiful memories and great feats for those who are brave enough to chase their dreams. It can also be a life full of deep regret for those who did nothing but dream and wish only. Be inspired as you listen to this new episode and seize the day to go live your dreams NOW.
Many are running a race on the wrong lane which is automatic disqualification. Do you feel like you are running for the wrong reasons or you have no business running the race you are on in life? Listen to this reading from Chapter 26 of my book G.O.L.D Digger and find inspiration to focus on your own lane in the ultimate race of your life.…
Too many people are in a hurry to make it big in life yet lack all the necessary habits and tools to sustain that success when they attain it prematurely. That is why Commitment is essential. Enjoy the reading of this chapter from my book G.O.L.D Digger, to inspire you to live your best life NOW.
You are constantly creating your world around you. And that involves people so learning how to connect with the right kind of people is crucial for your success. Listen to this new episode on my podcast and become a superb connector.
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