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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Capital, la Bolsa y la Vida
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Content provided by Luis Vicente Muñoz and Capital Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luis Vicente Muñoz and Capital Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“Capital, la Bolsa y la Vida” es el programa líder de información económica en la radio europea, desde 1994. Su director, Luis Vicente Muñoz, ha recibido los premios Ondas y Antena de Oro por la innovación radiofónica. El programa incluye información en tiempo real de mercados, junto con “La Gran Tertulia de la Economía”. Además, ofrece secciones dedicadas a la tecnología, fintech, big-data, mentoring, legal, impuestos, e inteligencia económica. Sintonizar este programa es la mejor forma para orientarse en el comienzo del día y llegar al trabajo con la información necesaria para tomar las decisiones acertadas.
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506 episodes
Mark all (un)played …
Manage series 2500149
Content provided by Luis Vicente Muñoz and Capital Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luis Vicente Muñoz and Capital Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“Capital, la Bolsa y la Vida” es el programa líder de información económica en la radio europea, desde 1994. Su director, Luis Vicente Muñoz, ha recibido los premios Ondas y Antena de Oro por la innovación radiofónica. El programa incluye información en tiempo real de mercados, junto con “La Gran Tertulia de la Economía”. Además, ofrece secciones dedicadas a la tecnología, fintech, big-data, mentoring, legal, impuestos, e inteligencia económica. Sintonizar este programa es la mejor forma para orientarse en el comienzo del día y llegar al trabajo con la información necesaria para tomar las decisiones acertadas.
…
continue reading
506 episodes
All episodes
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1 Consultorio de Bolsa con Alberto Iturralde, analista independiente 27:46
27:46
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Analiza la posible evolución de las bolsas después de las elecciones alemanas además de los máximos del oro y revisa los gráficos de Acerinox, AENA o Walmart, entre otros.
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1 El Minuto de Oro con Alberto Iturralde, analista independiente 0:55
0:55
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La elección de este viernes, Ferrovial.
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1 Análisis de apertura con Pablo García y Rafael Ojeda 29:56
29:56
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Pablo García, director de Divacons-AlphaValue; y Rafael Ojeda, analista independiente, repasan los movimientos del mercado más destacados.
Pablo García, director de Divacons-AlphaValue, nos deja las claves de esta sesión de viernes.
Analizamos la situación de la industria del acero con Carola Hermoso, Directora general de la Unión de Empresas Siderúrgicas, Unesid. Tertulia con Dolores González Pastor, Directiva de Asuntos Públicos corporativos; Antonio Sanabria, investigador y profesor de economía internacional en la Universidad Complutense; e Isabel Aguilera, consultorio empresarial.…
Podcast de Capital, la Bolsa y la Vida
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1 Claves del viernes: Fin de la campaña en Alemania 59:54
59:54
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Esta noche se cierra la campaña electoral en Alemania con millones de personas que no han decidido su voto según las últimas encuestas. El gobernador del Banco de España, José Luis Escrivá, advierte de que si EEUU impone aranceles del 10% provocará una bajada del 0,11% del PIB y una mayor inflación en un promedio de tres años. El Tribunal de Cuentas francés augura un déficit del sistema de pensiones de casi 15.000 millones de euros en 2035.…
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1 Surus Segunda Oportunidad: deberes ante una insolvencia 13:50
13:50
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Intervienen Esther Andrés García y Blanca Molins Castiella, Socias y administradoras concursales del despacho Molins Andrés. Como siempre con Daniel Barrientos, Responsable Departamento Inmuebles de Surus; y Alicia Tabanera, abogado del departamento de Insolvencias de Surus.
Judith Arnal, investigadora principal del Real Instituto Elcano y CEPS analiza los retos económicos de Alemania ante las elecciones del domingo.
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1 Consultorio de Bolsa con Álvaro Blasco, director de atlCapital 24:56
24:56
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Podcast de Capital, la Bolsa y la Vida
El director de atlCapital pone la mirada en Repsol después de presentar resultados y elevar dividendo
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1 Análisis de apertura con Nicolás López y Alexis Ortega 29:56
29:56
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Nicolás López, director de renta variable de Singular Bank; y Alexis Ortega, analista independiente, analizan lo más destacado de la apertura de este jueves.
Nicolás López, director de renta variable de Singular Bank, nos deja las claves de la sesión y comenta algunos resultados empresariales.
Analizamos la propuesta de la CE para el campo y los aranceles de Trump con José María Castilla, director de la oficina de Asaja en Bruselas. Tertulia con Manuel Moreu, ex presidente del Instituto de Ingeniería; Juan Carlos Lozano, periodista especializado en información económica del Grupo Prensa Ibérica; y Carlos Santana, Director del Programa Avanzado en Cadenas de suministro del IE Business School, y director en Silmaril technologies.…
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1 Trump amenaza la agricultura de la UE: "Somos moneda de cambio" 8:57
8:57
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El director de Asaja en Bruselas, José María Castilla, alerta sobre posibles aranceles de Trump al campo europeo y critica la falta de respuesta de la UE.
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