Why do customers behave the way they do? Join product guy Keith Wagner and marketing guru Brendan Charles as they unpack the quirks of user behavior, the chaos of product design, and the bold (or bizarre) moves companies make to stand out. Each episode features real-world stories, smart takes, occasional hot messes, and plenty of laughs as Keith and Brendan explore the intersection of marketing, UX, data, and the wonderfully unpredictable human behind the screen. Whether you’re in product, marketing, design, or just fascinated by why people click what they click - you’re welcome here! Intro Song: “SafetyNet” by Drey Voss