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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sequestered: An Audio Drama
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Contenido proporcionado por Low Probability Podcasts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Low Probability Podcasts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Sequestered is a 3-part paranormal audio drama about a young woman who experiences a haunting just as she's about to begin filming a reality competition show. Transcripts and credits are available at sequesteredad.carrd.co.
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3 episodios
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Contenido proporcionado por Low Probability Podcasts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Low Probability Podcasts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Sequestered is a 3-part paranormal audio drama about a young woman who experiences a haunting just as she's about to begin filming a reality competition show. Transcripts and credits are available at sequesteredad.carrd.co.
…
continue reading
3 episodios
Todos los episodios
×Tommy makes a few phone calls and returns to the place where it all began. This episode features a passing mention of a fraught mother-child relationship. Transcripts and credits can be found at sequesteredad.carrd.co . This podcast is powered by Pinecast .
Tommy comes face to face with herself and tries to find a way out. This episode contains a depiction of manipulation, mentions of a fraught parent-child relationship, and an implication of animosity toward gender nonconformity. Transcripts and credits can be found at sequesteredad.carrd.co . This podcast is powered by Pinecast .…
Thomasin records an audio diary and loses sleep over sounds at the door. Transcripts and credits can be found at sequesteredad.carrd.co . This podcast is powered by Pinecast .
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